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Don't even fucking bother with creating your own double-opt-in list unless you know exactly what it is you are doing. Also make sure you find a host specifically for that purpose because chances are people will bitch and you will get shut down.
I love it how, in the regular world a company can send someone an unsolicited letter in the mail and if the recipient doens't like it he just throughs it in the trash. In the internet world, you send some an unsolicited email and all of a sudden they make it their crusade to shut you down. All of a sudden now they are cybercops clearing the pipes of the internet from spammers.
To each his own.
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