The bottom line here is we're all in this business. And no matter how many friendships there are, bullshit that goes on, social cliques that form; this is still just a business.
If you don't want to have to deal with the typical business bullshit; ie: advertising then go to some surfer forum and don't give out your ICQ/email/AIM/etc..
I can't understand people that cry on the boards about icq spam, email spam etc.. When I have this issue after trying to ignore it, I politely ask for it to stop (when it becomes ridiculous), and if it doesn't what do I do? I remove them from my list.
If I go to the humane society to pick out a new pet, I expect to hear dogs barking, dig?