Google's offer is $4.50 refund on every $1,000 spent
thats not the 12 percent Click Fraud Google. Google made $1.5 billion off click fraud.
If enough advertisers balk, it might derail the deal. Google has the right to nullify the settlement if advertisers that supplied more than 5 percent of its revenue since 2001 reject the agreement.
The index's initial findings, released in late April, estimated Google and Yahoo suffered a click fraud rate of 12 percent, translating to more than $1.5 billion of Google's ad revenue.
Attorneys suing Google in the California case say they will do everything possible to persuade advertisers to reject the Arkansas settlement.
"Google's motto is 'do no evil,' but it's not following its own advice by entering into this kind of settlement," lawyer Brian Kabateck said.
Given those findings, the settlement amount in the Arkansas class action "was very surprising to us," said Tom Cuthbert, Click Forensics' chief executive. "If I were an advertiser, I would take great care in studying that settlement."
http://apnews.myway.com//article/200...D8HF4J5G0.html
Power in numbers...
