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pimplink · 10-08-2002, 08:19 PM

Why not 1) build a paysite and convert your traffic and keep 100% or 2) find a high converting sponsor?

There's been a lot of talk lately re giving sponsors only 10% etc. Don't get me wrong there's a lot of interesting concepts and trade monetizing ideas that come up during these discussions. But really..... if your traffic is WORTH A LOT, why not KEEP IT?

The REALITY is that BARTER is the only sustainable advantage I see to wanting to trade traffic--trade some traffic to increase your traffic base and brand equity. As for SELLING and BUYING traffic, there's a SMALL but significant amount of fraudsters in this industry that would make quick work of any traffic auction platform.

10-08-2002, 08:19 PM
pimplink Confirmed User Join Date: Jun 2001 Location: Closer than you think Posts: 9,535	If your traffic is SO good why sell it? Why not 1) build a paysite and convert your traffic and keep 100% or 2) find a high converting sponsor? There's been a lot of talk lately re giving sponsors only 10% etc. Don't get me wrong there's a lot of interesting concepts and trade monetizing ideas that come up during these discussions. But really..... if your traffic is WORTH A LOT, why not KEEP IT? The REALITY is that BARTER is the only sustainable advantage I see to wanting to trade traffic--trade some traffic to increase your traffic base and brand equity. As for SELLING and BUYING traffic, there's a SMALL but significant amount of fraudsters in this industry that would make quick work of any traffic auction platform.