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03-29-2020, 05:21 PM | #1 |
Confirmed User
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Join Date: Jun 2012
Location: All Over
Posts: 3,917
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How to use paid FB ad campaigns to make $$$ (CPA METHOD)
Objective: set up an 'autopilot' system that generates income through affiliate sales
Step 1: - Pick a clickbank (or any other program's offer - you might want to focus on info products) offer - How? Use a combination of $/sale plus gravity plus total lifetime sales (ie., recurring/add-on sales) Step 2: - Find questions people ask about the PROBLEM the CB offer SOLVES - How? Use Quora / Type in seed phrases into Google and find "searches related to" keywords. Find Reddit discussions. Rephrase these into questions. Step 3: - String up the questions and create an ARTICLE that answers the questions (without mentioning the CB offer) - arrange your subheadings so they help you PULL the reader down the page (ie., build trust) make sure you target keywords but you need to mention these NATURALLY. - How? Read up on effective subheading writing using resources like copyblogger or backlinko Step 4: - Write a BOOKLET that offers a WEAKER or LITE version of the CB offer's SOLUTION - Offer the booklet for FREE in exchange for EMAILS - How? Use Getresponse/Aweber to create a list and collection form - format this into your squeeze page NOTE: You must install the FB pixel on your squeeze page IMPORTANT: Your ARTICLE must promote your squeeze page/free booklet offer - do this through a combination of in-text links as well as graphical ads around the article. Step 5: - Create an Autoresponder email sequence that talks about OTHER SOLUTIONS but upsells the ULTIMATE (CB offer) solution How? People who sign up to your list must get actual VALUE - so each update must share info that is ACTIONABLE but also highlights are more (efficient?) way - that alternative of course is the CB product you're promoting Step 6: Take out paid ads on FB promoting your ARTICLE (not your squeeze page) and use the OPTIMIZATION PROCESS below - start with a very small budget - link up your FB campaign with your article AND squeeze page so you can track successful conversions - run several types of ads with different text - pick the ad that gets clicked the most - Make more variations of the ad (FB Ads has an automated version of this but it is spotty) - Pick the ad variation that gets better results than the original - Repeat the process above until you get an ad with BOTH a high CTR and CONVERSION RATE - SCALE UP your budget - see if the CTR is maintained, if it is, keep scaling up Step 7: You will also have to run tests on your autoresponder series to make sure they are properly converting your traffic Repeat the same optimization strategy in Step 6 above. Step 8: Run an FB ad retargeting/remarketing campaign - this time the ad must sell the BOOKLET you're giving away (remember: you're marketing to people who already visited your ARTICLE) Step 9: Scale up by promoting other products from the affiliate program you've used in step 1 OR create your own products so you can control - sales page - product quality - customer experience - your income (since you keep the whole sale amount) - upsells / downsells - emails collected during sale process If any part is unclear, just ask away in this thread.
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03-30-2020, 03:29 AM | #2 |
So Fucking Banned
Industry Role:
Join Date: Mar 2020
Posts: 250
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Nice post, well done!
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04-01-2020, 06:41 PM | #3 |
Let's Make Money
Industry Role:
Join Date: Dec 2008
Posts: 8,784
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Good tips!
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