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Old 05-11-2011, 12:34 PM   #1
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Facebook now serves up over 31% of *ALL* US online ads

http://www.comscore.com/Press_Events...ons_in_Q1_2011

Quote:
Popular social networking site Facebook.com led all online publishers in Q1 2011 with 346 billion display ad impressions, representing 31.2 percent market share. Facebook?s market share has increased 15 percentage points from 16.2 percent in Q1 2010. Yahoo! Sites ranked second during the most recent quarter with 112 billion impressions (10.1 percent), followed by Microsoft Sites with 54 billion impressions (4.8 percent) and AOL, Inc. with 33 billion impressions (3.0 percent).
I wonder if they include Fanpage spam in their calculations

Read my previous post re why Facebook changed their feed layout. The ad sales numbers might have something to do with it?
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Old 05-12-2011, 12:41 PM   #2
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Bump for staggering news
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Old 05-12-2011, 02:03 PM   #3
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facebook sucks
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Old 05-12-2011, 02:06 PM   #4
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Where did these stats come from?
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Old 05-12-2011, 02:53 PM   #5
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Wow, Google's that low?
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Old 05-12-2011, 03:55 PM   #6
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Eh, that's a shit fuck ton of impressions, but really how useful are they, a bunch of kids (mostly) viewing hundreds of pages a day looking at their friends photos and crap.. I know there is a lot of power in that amount of traffic and people make money advertising on FB, but still a thought.
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Old 05-12-2011, 03:58 PM   #7
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ORly?
Then I'm going to IFrame Facebook on one of my sites....
Then ROBBIE will have 31% of all Ads!!!!


MUAHAHAHAHAHAHAHAHAHAHAAHAHAHAHAHAHAHA! I WILL RULE THE WORLD!!!!
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Old 05-12-2011, 04:58 PM   #8
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seems a bit misleading, in those stats I'm pretty sure "google" doesn't include all the adsense sites... so even though they are #5, in reality they probably control the most ad space of all the other networks...
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Old 05-12-2011, 06:06 PM   #9
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You underestimate the mainstream market.

Ads for shoes, fashions, junk food and carryouts (Taco Bell, McDonalds, etc) branding advertising, mobile phone common carriers. These "kids" buy these things and influence their parents' purchase decisions.

These "kids" just buy things that you are not selling ...

Last edited by Barry-xlovecam; 05-12-2011 at 06:09 PM..
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Old 05-12-2011, 08:23 PM   #10
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Originally Posted by Barry-xlovecam View Post
You underestimate the mainstream market.

Ads for shoes, fashions, junk food and carryouts (Taco Bell, McDonalds, etc) branding advertising, mobile phone common carriers. These "kids" buy these things and influence their parents' purchase decisions.

These "kids" just buy things that you are not selling ...
Thanks for explaining, I guess it is pretty stupid to think they aren't finding a way to make money from all of them.
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Old 05-12-2011, 08:25 PM   #11
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Originally Posted by Barry-xlovecam View Post
You underestimate the mainstream market.

These "kids" just buy things that you are not selling ...
Summed up nicely.
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Old 05-12-2011, 08:48 PM   #12
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That's a significant volume for sure. I think Google will soon go for a war with FB.
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Old 05-12-2011, 09:02 PM   #13
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Originally Posted by Barry-xlovecam View Post
You underestimate the mainstream market.

Ads for shoes, fashions, junk food and carryouts (Taco Bell, McDonalds, etc) branding advertising, mobile phone common carriers. These "kids" buy these things and influence their parents' purchase decisions.

These "kids" just buy things that you are not selling ...
Yes, stated well.
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Old 05-12-2011, 09:05 PM   #14
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Throw some CTRs into those stats to put it into perspective better.
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Old 05-12-2011, 09:10 PM   #15
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31% of all impressions and 2% of all clicks. Something like that.
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Old 05-12-2011, 09:13 PM   #16
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That's a significant volume for sure. I think Google will soon go for a war with FB.
FB just burned Google with a mass email warning users about their (Google's) data mining. I think the war has already started.

I'm not sure who pisses me off the most, FB or G ???
Pot? Kettle? Black? who knows?
They're both riding on the backs of surfers and web site owners for financial gain.

- pricks -

Last edited by glowlite; 05-12-2011 at 09:14 PM..
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Old 05-12-2011, 09:15 PM   #17
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Facebook are liars...


http://techcrunch.com/2011/05/12/fac...ec1_lnk3|62482


Zuckerfag is trying to unsurp the giant.....





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Old 05-12-2011, 09:31 PM   #18
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Google owns this business model for everything else, but they can't quite seem to get social right. FB is the first real contender for ad rev Google has faced yet.
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Old 05-13-2011, 12:59 AM   #19
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Throw some CTRs into those stats to put it into perspective better.
My thoughts, Google will be having higher CTR's and better relevance (for now)
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Old 05-13-2011, 04:56 AM   #20
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I have never clicked a single Facebook ad. I click Google Ads all the time.
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Old 05-13-2011, 05:25 AM   #21
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So if google throws in youtube do you think that still sticks? Then adsense sites? they are on amazon and tons of high traffic sites.
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