The Atlantic: Micropayments Won't Work for Porn

[DVTimes]

Reacting to ICM Registry CEO Stuart Lawley?s plan in a Bloomberg Businessweek article that would provide iTunes-like porn clips for 99 cents as a way to save the beleaguered adult industry from the blight of free porn, The Atlantic reported that adopting these methods may not be a panacea.

Drawing a comparison to the music business and big media companies that have benfitted some from charging for smaller bites of content, the Atlantic said however that porn is a different animal altogether.

?Comparing your business plan to Apple is pretty standard corporate trope these days, but in the case of porn, the iTunes analogy is hopelessly inapt. Here's the problem: Pornography is mostly a commodity product. Music is not."

The article went on to explain, "People have favorite bands and expect a certain level of production value in their music. Bruce Springsteen devotees aren't just as happy listening to Bob Seger or an a cappella rendition of ?Born In the USA.? It's at least a little rarer to have favorite porn stars. And the audiences aren't demonstrably sensitive to production values. Worse yet, the tools for do-it-yourself filming are improving every time Apple upgrades the iPhone's video camera."

Getting people to pay for porn at all is a tough proposition, the magazine stated, citing that even mainstream media companies are having a hard time with the micropayment model.

Because there?s so much free porn, the story expounded, users would rather seek out the free stuff rather than even pay a small amount.

?What holds for journalism in this case holds for sex. In both cases, the competition is so broad that customers are likely to go elsewhere rather than pay. There are, obviously, exceptions in the case of newspapers ? the Wall Street Journal has a profitable paywall, and the New York Times appears to be having some early success with its own. But that might be cold comfort for the adult entertainment world,? the article said.

http://www.xbiz.com/news/150374

[AsianDivaGirlsWebDude]

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[Paul Markham]

He has to be wrong.

We've been comparing what we do with other industries for year and look what it's done for us. LOL

[Screwed Up]

It works for clips4sale and others.
People do pay per clip.
But you need a big enough pool of clips in a wide range of niches.

[epitome]

Originally Posted by Screwed Up

It works for clips4sale and others.
People do pay per clip.
But you need a big enough pool of clips in a wide range of niches.

For this to work content producers have to trust the company behind the solution. I don't think enough people trust ICM.

[Screwed Up]

You're right. I didn't read the full article.

Time will tell.

[tony286]

Originally Posted by Screwed Up

It works for clips4sale and others.
People do pay per clip.
But you need a big enough pool of clips in a wide range of niches.

Clips 4 sale isnt 99 cents.

[Paul Markham]

Originally Posted by Screwed Up

It works for clips4sale and others.
People do pay per clip.
But you need a big enough pool of clips in a wide range of niches.

Try selling mainstream porn and see how well it works.

[Tijuana_Tom]

Well reading the article about him he has ZERO experience in selling adult content.

I can't imagine him even being much of a surfer. lol

He's old as fuck you know he's hired some quick talking consultants who are pushing their ideas for their own motives.

Can't compare selling mp3s at all soo fucking different.

[Paul Markham]

Originally Posted by Tijuana_Tom

Well reading the article about him he has ZERO experience in selling adult content.

I can't imagine him even being much of a surfer. lol

He's old as fuck you know he's hired some quick talking consultants who are pushing their ideas for their own motives.

Can't compare selling mp3s at all soo fucking different.

And let's face it we're fucking brilliant at selling porn.