Buying advertising - How much expect to get back?

[Gbgzer]

When you buy advertising space what do you expect to get back, what is a good number.

I mean like this..
If you lets say buy banner space for $500 a month, how much do you expect to get back from that investment. Three times the invested money or less?

I'm new on this advertising thing, i only worked with my own traffic sources before and i need to set up some goals that are not to unrealistic, and count on how much i need to invest in advertising each month.

I know this question variates from website to website, but what do you think is an OK number, like two times the investment, three times the investment or more.

[Paul Markham]

[Gbgzer]

Ok, i was expecting that someone would post that image actually..
But someone who understand my question?

[Jakez]

I expect to almost double my money. But it usually doesn't work that way.

[BIGTYMER]

There is a ton of variables.

In this market you'd be lucky to get your money back.

But with the right product and traffic you could do well.

[Paul Markham]

Originally Posted by Gbgzer

Ok, i was expecting that someone would post that image actually..
But someone who understand my question?

Because it's a question that can't be answered. What are you selling, where are you advertising, what are you charging, what is retention, how good is the product, how good is the advertising, what days will you advertise, do people know who you are, is it for branding, is it worth buying...................................

BT said it all.

But with the right product and traffic you could do well.

But you won't know until you spend money and give it a shot.

[bean-aid]

Expect to not make a sale. If you do it is a bonus. If you buy for long enough expect your alexa ranking to go up. That is a realistic expectation.

[AllAboutCams]

Depends a lot on the traffic and what program

[VenusBlogger]

In adult?

Nothing, ZERO...

In the old days I used to invest 5000 dollars per month buying spots or gallery listings that generated me 20,000 per month earnings... but nowadays it makes no sense, it will only make you lose money.

Unless you have a specific amount of money that you can afford to WASTE.

There is no place in adult TODAY where you have the quarantee to spend 1K in listings or ads, and make some decent money out of it, and make a profit...

In the past you had the quarantee to buy a 1K ad and get at least 3K at worst of profit...

Nowadays, FOR EXAMPLE, you can buy a 1K listing and then maybe make 100 bucks out of it.

PIRIOD.

[nextri]

A lot og people ser a good return on investment with traffic from PlugRush

[Barry-xlovecam]

Directive advertising delivers returns albeit over a longer range time period. (60 to 120 days with repeat residuals.) Google AdWords is an example of directive advertising -- people are looking for what you have ...

On the other hand there is so called "creative" advertising -- this is more for branding and product awareness. You may get some sales but they will be few. However, it gets your name out there and builds branding (and credibility) for you.

So, ROMI (return on marketing investment) is generally below expectation short run but necessary for long term success.

The exception to the above is a properly made creative with a strong CTA (call to action) message. Special savings or some inducement to the consumer -- here you might have success generating sales.

Bottom line, the results are pivotal on your methods, placements, offer, and marketing budget. The answer is "how long is the string" or "42".

[DamianJ]

Originally Posted by Paul Markham

Because it's a question that can't be answered.

Yes it can.

I will answer it.

You should aim to make more than you spent.

Piriod.

[ErectMedia]

I only buy 99% clicked text link traffic. I also geo filter most buys to only premium countries. I use tracker codes for most advertising whether it's a broker or simply buying links on someones site/network, ones that are profitable I keep, ones that are not even close to being profitable I drop. Some places I have been buying from for 9-10 years straight.

[V_RocKs]

I would expect to have $1000 back from the $500 I spent making $500 in profit. I miss the days when porn was completely unrestricted in Adwords...

[Bryan G]

Originally Posted by VenusBlogger

In adult?

Nothing, ZERO...

In the old days I used to invest 5000 dollars per month buying spots or gallery listings that generated me 20,000 per month earnings... but nowadays it makes no sense, it will only make you lose money.

Unless you have a specific amount of money that you can afford to WASTE.

There is no place in adult TODAY where you have the quarantee to spend 1K in listings or ads, and make some decent money out of it, and make a profit...

In the past you had the quarantee to buy a 1K ad and get at least 3K at worst of profit...

Nowadays, FOR EXAMPLE, you can buy a 1K listing and then maybe make 100 bucks out of it.

PIRIOD.

Just because YOU can't make money out of it does not mean no one can. We have people spending 10k a day on ads. Think they are not making money off it?

[Cherry7]

Originally Posted by Bryan G

Just because YOU can't make money out of it does not mean no one can. We have people spending 10k a day on ads. Think they are not making money off it?

It me well be my fault, I have no training in marketing or advertising.

But we have asked traffic sellers, and the publishers of advertisers their advice, followed it and have made no sales on ads, some sales on galleries but not enough to break even.

Never have we met a ad seller or traffic broker who has wanted to work long term to make a campaign work

Adwords works but is expensive, breaks even, and difficult to get enough traffic at good price.

[Jay - SMASH]

Cherry7, no traffic broker will spoon feed you working campaigns. When you open a company, no one is going to hand you a business plan. Its your job to figure out what to do with it.

People in adult still think its all about taking some free hosted gallery, some pre made banner, put it up on your site and the sales will follow. This is not how marketing works. This is stupidity.

[ShowMe69]

Too many variables, but try to get deals and be realistic

[VenusBlogger]

Originally Posted by Bryan G

Just because YOU can't make money out of it does not mean no one can. We have people spending 10k a day on ads. Think they are not making money off it?

Why do YOU QUOTE ME? HUH?

Can't you READ what all others SAY agreeing with me?

Just because you are FULL OF SHIT, doesn't mean others are too.

Yeah yeah, who do you want to trick?

I bet you WHATEVER YOU WANT, that after investing 1K with you, I won't even break even. But you WON'T ACCEPT the BET... do you DARE? HUH?

Yeah yeah, I know you won't, BYE.

And no, don't tell me it's my fault or it depends on my sites or BLA BLA BLA...

PERIOD.

[Roald]

Originally Posted by VenusBlogger

Why do YOU QUOTE ME? HUH?

Can't you READ what all others SAY agreeing with me?

Just because you are FULL OF SHIT, doesn't mean others are too.

Yeah yeah, who do you want to trick?

I bet you WHATEVER YOU WANT, that after investing 1K with you, I won't even break even. But you WON'T ACCEPT the BET... do you DARE? HUH?

Yeah yeah, I know you won't, BYE.

And no, don't tell me it's my fault or it depends on my sites or BLA BLA BLA...

PERIOD.

But it DOES depend on what you push

[AnimeFevers]

Originally Posted by Bryan G

We have people spending 10k a day on ads. Think they are not making money off it?

Yup a lot of people still make really good returns buying ads.

[Jay - SMASH]

Originally Posted by VenusBlogger

Why do YOU QUOTE ME? HUH?

Can't you READ what all others SAY agreeing with me?

Just because you are FULL OF SHIT, doesn't mean others are too.

Yeah yeah, who do you want to trick?

I bet you WHATEVER YOU WANT, that after investing 1K with you, I won't even break even. But you WON'T ACCEPT the BET... do you DARE? HUH?

Yeah yeah, I know you won't, BYE.

And no, don't tell me it's my fault or it depends on my sites or BLA BLA BLA...

PERIOD.

You make no sense. If everyone would instantly be profitable on every traffic source we would all be billionaires by now. Think about it.
So you spent 1k on a traffic source - what do you expect? Your buying data and not profits. Have some common sense and examine your acquired data and optimise your campaigns accordingly.
What type of ads did you run? What niche?

[Cherry7]

Originally Posted by usernameistaken

Cherry7, no traffic broker will spoon feed you working campaigns. When you open a company, no one is going to hand you a business plan. Its your job to figure out what to do with it.

People in adult still think its all about taking some free hosted gallery, some pre made banner, put it up on your site and the sales will follow. This is not how marketing works. This is stupidity.

When I agree to make a film or photograph a subject, they get a film or product that the client asked for. It is not that they ask for a 15 minute film and the get a 7 minute with no picture.

BUT go to agents selling adult ad space and traffic and not to mince words you get ripped off.

Just look at the sites you can advertise on and the quality of the traffic it produces.

The standard I compare it to is Adwords if I can make a sale every 300 clicks on adwords and get none on 10000 I come to the conclusion that that the person selling the 10000 clicks is a fraud.

As I said I know nothing of marketing, and in the mainstream you hire an agency to book ads for you using their expertise to by the right space. The people in adult either can't do this or I have not met them.

If there is a person who has the skill to buy performing ads tailored to the site I would be glad to hear from them.

[The Porn Nerd]

What can you expect to get back?
Hopefully enough to buy more advertising. LOL

[Bryan G]

Originally Posted by usernameistaken

Cherry7, no traffic broker will spoon feed you working campaigns. When you open a company, no one is going to hand you a business plan. Its your job to figure out what to do with it.

People in adult still think its all about taking some free hosted gallery, some pre made banner, put it up on your site and the sales will follow. This is not how marketing works. This is stupidity.

Thank you for some common sense in this thread. Some people still think its 2000 and no matter what you push it will sell. Its time for people to start working and learn to make money.

[Bryan G]

Originally Posted by VenusBlogger

Why do YOU QUOTE ME? HUH?

Can't you READ what all others SAY agreeing with me?

Just because you are FULL OF SHIT, doesn't mean others are too.

Yeah yeah, who do you want to trick?

I bet you WHATEVER YOU WANT, that after investing 1K with you, I won't even break even. But you WON'T ACCEPT the BET... do you DARE? HUH?

Yeah yeah, I know you won't, BYE.

And no, don't tell me it's my fault or it depends on my sites or BLA BLA BLA...

PERIOD.

First off I'm glad you learned how to spell period. Who's all agreeing with you?? Lol. Its not 1999 anymore pal, you can't just expect to grab fhgs and expect shit to sell. You need to put work into it and a lot of work and if you think I'm full of shit so be it I don't really care. Ad companies don't stay in business if you don't make your clients money. I'd be happy to show you examples of what is making money these days but I bet you won't contact me because you don't want to put effort into making money these days. You remember me of all these "webmasters" back in the day that wanted programs to do all the work for them. "I'll just register a domain and get the reps to build be custom galleries, ads etc" those days are done buddy. Try being innovated.

[Wizzo]

Originally Posted by usernameistaken

Cherry7, no traffic broker will spoon feed you working campaigns. When you open a company, no one is going to hand you a business plan. Its your job to figure out what to do with it.

People in adult still think its all about taking some free hosted gallery, some pre made banner, put it up on your site and the sales will follow. This is not how marketing works. This is stupidity.

Well said, and to answer the OPs question I look to anything that is 50% or higher of I what I spend at a minimum, so for $500 I would expect to make $750 or more.

[candyflip]

I am usually happy to get my money back.

That said, if I find one that works I will run it into the ground until it doesn't anymore.