Business Future of my business may depend on this... - GoFuckYourself.com

suesheboy · 06-19-2015, 06:22 AM

The majority of my business is main stream “free sites”. While affiliate revenue was what drove it followed by Adsense and finally paid advertising, this is all no longer the case.

Quite simply affiliate revenue from highly targeted niche traffic has dried up to almost zero, and Adsence revenue is less than a 1/3rd of what it was when I had less than half the traffic than I do now.

Paid ads are holding their own. Trying to find salespersons locally that will knock on doors for a 25% cut of advertising sales revenue has been impossible. Raising commission to 30% had no effect.

Here is my question, with all the new ad blocking users and the fact that the new IOS will allow adblocking, on websites I see what looks like a nail in the coffin for many sites.

I want to create my ad system for my network of existing sites and see if there is a way to beat the blocking software before I roll out a new highly managed system of ads including E-coupons I can control.

What ways are there that any of you have found that beat the ad blocking software on sites?

I know this may be a cat and mouse game (which I really do not want to fight) and although I will be expanding my “native ads”, I am hoping there is a simple way I can offer specials and discounts in a banner style ad everyday that people can see and buy through.

(edit: I have already poked around the internet and don't see a good set of recent rules as to what you can do. I need real life experience from some of you that have "beat the system".)

BlackCrayon · 06-19-2015, 06:25 AM

what percentage of people are really using ad block? 15% maybe? I think in general people are just becoming immune to advertising. It somehow has to become more interactive and be a reason why people want to see it. not just banner and text ads.

Goethe · 06-19-2015, 06:27 AM

text links. Make content interesting and put in a simple text link.

suesheboy · 06-19-2015, 06:41 AM

Quote:

Originally Posted by BlackCrayon

what percentage of people are really using ad block? 15% maybe? I think in general people are just becoming immune to advertising. It somehow has to become more interactive and be a reason why people want to see it. not just banner and text ads.

"41% of American internet users aged between 18 and 29 used adblocking software, rising to 54% when only young men are counted."

Forbes says "PageFair says that 22.7% of web surfers are blocking ads. Looking at a smaller subset of sites for the past 4 months, the company says that the use of ad blocking is growing at a rate of 43% per year."

Ad Blockers Could Cost the Industry Billions a Year as Users Revolt Against Video | Adweek

(I am just surprised by the numbers as you are I am sure)

suesheboy · 06-19-2015, 06:43 AM

Quote:

Originally Posted by Goethe

text links. Make content interesting and put in a simple text link.

Sure I have been doing this, but with some visitors hitting the same page 3 or 4 times a day looking for updates, a buried text link is lost.

I do have "directory listing pages" with text links but I found just making as CSS Button really increased click throughs. A graphic of a kid rolling a roller coaster will do way better than a text link to draw the eye.

blackmonsters · 06-19-2015, 06:50 AM

Quote:

Originally Posted by BlackCrayon

what percentage of people are really using ad block? 15% maybe? I think in general people are just becoming immune to advertising. It somehow has to become more interactive and be a reason why people want to see it. not just banner and text ads.

Yep, I'm immune and youtube helped me get there.
I spend the first few seconds of a video clicking off the ad banner and rewinding so
I can see that part of the video without obstruction.

I actually look at the right side panel ads and have clicked a few that were interesting.
I don't even try to read the banner overlaid on the video.

_Richard_ · 06-19-2015, 06:53 AM

Quote:

Originally Posted by BlackCrayon

what percentage of people are really using ad block? 15% maybe? I think in general people are just becoming immune to advertising. It somehow has to become more interactive and be a reason why people want to see it. not just banner and text ads.

10-30% depending on the 'tech knowledge' of the audience.. so sites for video games etc would be 25-30%, and then downhill from there. This was info from about a year ago however

Goethe · 06-19-2015, 06:54 AM

Quote:

Originally Posted by blackmonsters

Yep, I'm immune and youtube helped me get there.
I spend the first few seconds of a video clicking off the ad banner and rewinding so
I can see that part of the video without obstruction.

I actually look at the right side panel ads and have clicked a few that were interesting.
I don't even try to read the banner overlaid on the video.

I've been reading about YouTube "Premium" for a while now. Does AdBlocker remove the ads from their vids? If so, no need to subscribe to premium?

Va2k · 06-19-2015, 06:57 AM

Why not just hard copy the ad's into the page that way ad blocks won't tag it as an ad? I know it will be extra work, but there is ways you can go around this to beat the blockers 95% of the time. *shrugs*

PAR · 06-19-2015, 06:58 AM

There are ways to tell if a user is running adblock...
There are also ways to recover and still show ads.

Testing on recovering ads resulted in an increase in ad impression, but this did not result in more people clicking the ads so it hurt the CTR, reducing the value of the ad zone.

PAR · 06-19-2015, 07:08 AM

Quote:

Originally Posted by Va2k

Why not just hard copy the ad's into the page that way ad blocks won't tag it as an ad? I know it will be extra work, but there is ways you can go around this to beat the blockers 95% of the time. *shrugs*

Doing this adds more than just updating the website with ads,
It also removed the use of ad networks to sell the ads etc...
Increasing the run cost of the site and possibly lowering the revenue..

An alternative solution that allows you to load your ad as normal to the ad networks would be to do something like...

Add some JS code to your site..
Using a known blocked URL to load a pixel (or really anything that you know will be blocked that you can check)..
Have the JS check to see if the the pixel is on the page..

If it sees the pixel no ad block so it doesn't need to do anything..

If it does not see it then have the JS code replace the ads zone that would have loaded the ad networks code, with locally hosted ads that are not blocked.

Note that your locally hosted ads may in time get blocked so this will need to be checked...
Simple enough download ad blocked and from time to time check your site with it on..

suesheboy · 06-19-2015, 07:12 AM

Quote:

Originally Posted by Va2k

Why not just hard copy the ad's into the page that way ad blocks won't tag it as an ad? I know it will be extra work, but there is ways you can go around this to beat the blockers 95% of the time. *shrugs*

What do you mean by this?

Right now I use PHP inclusion of an ad "file". Want to switch it over to a more intelligent MYSQL/PHP system deployed over a few sites. I will make sure none of the images etc are in folders or images have the word "ad" or "banner" in the url or tags.

May I assume that adblocker only see the html as if you looked a the source through the browser?

suesheboy · 06-19-2015, 07:15 AM

Quote:

Originally Posted by PAR

...with locally hosted ads that are not blocked.

Note that your locally hosted ads may in time get blocked so this will need to be checked...
Simple enough download ad blocked and from time to time check your site with it on..

Wow this is a huge revelation.

Are you saying any ads I create on the fly with php/mysql and serve won't get blocked yet?

(this would be a huge upside for my clients where I want to add "specials" or "packages" etc)

ctggls · 06-19-2015, 07:21 AM

Usually ad blockers block iframes and javascrips. Images with links on them (banners) are not blocked. I have a php script that is not blocked by AdBlock.

On the other hand , because of lost money,web browers could simply remove the adblockers extenstions...

Barry-xlovecam · 06-19-2015, 07:27 AM

First party content is not blocked (usually) that is local hosted ad creatives, banners, videos, similar ...

The problem is the click-out URL domain or structure, e.g.; /ad/, &aid=333, track=3456 etc.

ctggls · 06-19-2015, 07:28 AM

This Sourcepoint Ad Block Stopping Software Already in the Works | BGR

Quote:

?It?s blackmail. It?s extortion. It?s not fair,? the former Google worker said about the practice of some ad blockers when it comes to charging media companies hundreds of thousands of dollars a year to whitelist their ads.

mineistaken · 06-19-2015, 07:35 AM

use hardcoded banners?

suesheboy · 06-19-2015, 07:42 AM

Quote:

Originally Posted by Barry-xlovecam

First party content is not blocked (usually) that is local hosted ad creatives, banners, videos, similar ...

The problem is the click-out URL domain or structure, e.g.; /ad/, &aid=333, track=3456 etc.

Great news.

So I want my ad network adds to use a url structure on mysite.com to be like this mysite.com/r32 and in .htaccess:
Redirect permanent /r32 https://www.mysponser.com/myrefer.html?othershit=here

Seems to me this concept will solve my problems with the adblocker as well and have the DB maintaining the links, images and urls I am in good shape. I can even count the redirects made to have an idea if my clicks at the other end are being shaved or not.

Tom_PM · 06-19-2015, 07:52 AM

I have adblock plus on my old slow laptop which can barely navigate a modern page if I let all the ads remain.

On sites that detect it, they usually just ask you to please disable it. Homebrewtalk forum site replaces it's banners (usually in a rotation scheme) with images of sad old ladies and puppies with words like "please disable adblock plus on this domain". It's kind of funny so I disabled it because they are mild and not flash-heavy compared to most modern sites.

On YouTube, all of the in-video and banner ads are completely blocked NP.

It's a well behaved add-on in my experience so just grab it and turn it on and off at will to see the differences.

06-19-2015, 06:22 AM	#1
suesheboy Confirmed User Industry Role: Join Date: Nov 2002 Location: FL - TN/NC Posts: 5,211	Future of my business may depend on this... The majority of my business is main stream “free sites”. While affiliate revenue was what drove it followed by Adsense and finally paid advertising, this is all no longer the case. Quite simply affiliate revenue from highly targeted niche traffic has dried up to almost zero, and Adsence revenue is less than a 1/3rd of what it was when I had less than half the traffic than I do now. Paid ads are holding their own. Trying to find salespersons locally that will knock on doors for a 25% cut of advertising sales revenue has been impossible. Raising commission to 30% had no effect. Here is my question, with all the new ad blocking users and the fact that the new IOS will allow adblocking, on websites I see what looks like a nail in the coffin for many sites. I want to create my ad system for my network of existing sites and see if there is a way to beat the blocking software before I roll out a new highly managed system of ads including E-coupons I can control. What ways are there that any of you have found that beat the ad blocking software on sites? I know this may be a cat and mouse game (which I really do not want to fight) and although I will be expanding my “native ads”, I am hoping there is a simple way I can offer specials and discounts in a banner style ad everyday that people can see and buy through. (edit: I have already poked around the internet and don't see a good set of recent rules as to what you can do. I need real life experience from some of you that have "beat the system".) __________________ Adult Web Site Domain Names For Sale Adult Sex Toy Domain Names For Sale Tantric Delights, Sex Toys Blog, Tantric Sex Toys

06-19-2015, 06:25 AM	#2
BlackCrayon Too lazy to set a custom title Join Date: Jun 2003 Location: Ottawa Posts: 19,624	what percentage of people are really using ad block? 15% maybe? I think in general people are just becoming immune to advertising. It somehow has to become more interactive and be a reason why people want to see it. not just banner and text ads. __________________ you don't know you're wearing a leash if you sit by the peg all day..

06-19-2015, 06:57 AM	#9
Va2k I’m still alive barley. Industry Role: Join Date: Oct 2001 Location: Va Posts: 10,060	Why not just hard copy the ad's into the page that way ad blocks won't tag it as an ad? I know it will be extra work, but there is ways you can go around this to beat the blockers 95% of the time. shrugs __________________

06-19-2015, 07:52 AM	#19
Tom_PM Porn Meister Industry Role: Join Date: Feb 2005 Posts: 16,443	I have adblock plus on my old slow laptop which can barely navigate a modern page if I let all the ads remain. On sites that detect it, they usually just ask you to please disable it. Homebrewtalk forum site replaces it's banners (usually in a rotation scheme) with images of sad old ladies and puppies with words like "please disable adblock plus on this domain". It's kind of funny so I disabled it because they are mild and not flash-heavy compared to most modern sites. On YouTube, all of the in-video and banner ads are completely blocked NP. It's a well behaved add-on in my experience so just grab it and turn it on and off at will to see the differences. __________________ 43-922-863 Shut up and play your guitar.

06-19-2015, 06:27 AM	#3
Goethe So Fuckin' Bored Industry Role: Join Date: Nov 2014 Location: Across the Universe Posts: 1,077	text links. Make content interesting and put in a simple text link.

06-19-2015, 06:58 AM	#10
PAR Confirmed User Industry Role: Join Date: May 2005 Posts: 1,836	There are ways to tell if a user is running adblock... There are also ways to recover and still show ads. Testing on recovering ads resulted in an increase in ad impression, but this did not result in more people clicking the ads so it hurt the CTR, reducing the value of the ad zone.

06-19-2015, 07:21 AM	#14
ctggls Confirmed User Industry Role: Join Date: Aug 2012 Posts: 898	Usually ad blockers block iframes and javascrips. Images with links on them (banners) are not blocked. I have a php script that is not blocked by AdBlock. On the other hand , because of lost money,web browers could simply remove the adblockers extenstions...

06-19-2015, 07:27 AM	#15
Barry-xlovecam It's 42 Industry Role: Join Date: Jun 2010 Location: Global Posts: 18,083	First party content is not blocked (usually) that is local hosted ad creatives, banners, videos, similar ... The problem is the click-out URL domain or structure, e.g.; /ad/, &aid=333, track=3456 etc.

06-19-2015, 07:35 AM	#17
mineistaken See signature :) Industry Role: Join Date: Apr 2007 Location: ICQ 363 097 773 Posts: 29,656	use hardcoded banners?