Paul Markham

Diesel to advertise on Pornhub and YouPorn

Should this work and other mainstream companies follow. It spells the end for so many here. Porn will stay alive, consumption figures will still grow. The "No money in porn." phrase will only apply to those who sell it.

Will it stretch to Dating and Cams? You bet it will.

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Markul

Big mainstream companies starting to advertise on porn sites is a good thing.

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Paul&John

is a good thing for big tubes

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XMaster

I'm not sure about this. If huge mainstream companies like Diesel advertise on porn sites, CPM rates will increase a lot and all other porn sites, who can't compete with those companies, will lose their spot. The only winners would be the tubes. Again.

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Paul Markham

For porn it's great. It ensures billions can not get their porn for free. For those working in porn, it might not be so great. Why bother with affiliates when all it needs is adverts on the big tubes, why bother with a middleman selling adverts when the big boys go direct, why bother shooting porn when membership sales aren't plentiful enough.

Even private shows will be hit when girls do it for free with advertising paying them? The 1-1 will only apply to girls who have a real personality to sell.

Think of it in terms of free TV and paid TV channels, not the delivery service. Can we provide the level of quality that Amazon, Netflix, HBO provide versus the free channels paid by advertising?

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Ferus

You are a sad old man, completely out of touch with reality and how the Money flows these days. It's like you have been listening to yourself for so long, you only see your own fucked up image of how things are.

Most of the big sites have always cut out the middleman - that is what Cybercat Inc did in the golden days, where they sold ads directly on the major traffic sources.

Today the traffic sources have changed, and so have the major players, but the businessmodel is the same.

mce

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CaptainHowdy

Good for them??

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deonbell

Pornhub is not "street". Diesel should put ads on Rescator, Silk Road Spawns, or Carder Forums. That is "street".

Porn is boring. Even Pornhub's simulation of Child Molesting with a doll is lame.

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patadeperro

No it wont, they are buying advertising there because the CPM in porn are the cheapest there are, and what they are looking for is exposure and this type of ads in newspapers, if you compare the CPMs in porn versus those in mainstream (Adwords specifically) you will understand why it makes sense.

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Markul

This it's AMAZING how low the CPM is in porn.

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Ferus

Indeed
Its cookie-stuffing without the cookie, if you Know hot to use Adwords/adsense targeting. I Use it on humor sites as well, since its dirt cheap to buy banners there

ITraffic

- this has happened many times before.

- there will be an uproar on social media and in a few days the ads will be pulled and apologies and donations given to advocates for sexually exploited and abused women and human trafficking organizations and life will go on.

- your time on this planet is short. get another hobby instead of listening to the same loops running through your head and typing them on a message board to strangers none of whom give a shit.

davidclickpapa

while i see the strategy, i stand by the opinion that local fmcg would sell better. like "why not order a pizza while you're at it? you'll be hungry anyway"

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Paul Markham

I have always said the more you give away, the less people will buy. And the business model is the same, all that happens is people try to give away more.

Time will prove me right again.

True. These companies advertise for branding, so the costs v return. Isn't paramount.

We shall see.

As for my time. I have more of it than you. So I can waste it as I please. Unlike you.

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Horatio Caine

I think gaytube.com would be more appropriate


PS: I do have diesel shirts and 4 pairs of watches.

sandman!

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Ross

Thankfully someone gets it. 100% this. Diesel compete for traffic in mainstream and pay 20-30-40x the CPM they would on porn sites. They can get vast exposure to hundreds of millions of users per day by setting up a media plan for adult websites at a very low cost relative to their current market.

They could spend $100k a month branding their range on a porn site, it's a drop in the bucket to them. Not to mention the fact they can diversify the campaigns, looks, style for every market with a very simple set up, meaning they can be truly global. This is a good thing.

dyna mo

op- people don't go to pornhub because of a diesel ad. and more ads don't increase the cost, more viewers do.

think.

newB

So, 8 watches?

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Sean

while I dont think that a mainstream company will do this, it would be incredable for the industry if they did.

why?

go try to use your american express card on a pay site. adult is still the bastard child of the internet. any step closer to mainstream we can get, we become more legitimate. credit card processing, search engine, hosting, social media.... have some vision instead of talking about fifteen years ago

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TheSquealer

There have been a lot of mainstream ads and advertisers on big tubes over the years. Absolutely nothing new to anyone paying attention or doing media buys. Certainly not something that's going to change anything. Ad rates are driven by people who have their shit targeted, filtered and dialed in like no one else.

Anyone just trying to jump in to get eyeballs will learn some expensive lessons as all others have before them. It's not like you can target clothing buyers and convert them as effectively as you can someone who wants a bigger penis, a date, to learn to pick up girls or someone looking for MILF Porn.

This is not rocket science to understand for anyone who's is actually an online marketer and that actually sells online and does media buys.

But then again, this place is a refuge for idiots who don't know they're idiots. Kinda like The Matrix for retards.

dirtybaker

Good for them. More mainstream companies should follow suit.

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ErectMedia

I first did a small test on my ticket brokerage site like two years ago and actually made some sales from some rather cheap adult traffic. Some wanker bought a premium set of Cher tickets I recall.

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mce

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mce

Quoted for truth.

Dumb mainstream marketers who don't do test buys will figure out some HARD lessons...

Things will get DARWINIAN on them really quick.

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tiramisu

Diesel is not going to sell their clothes on pornhub or youporn, pls use common sense, they are a big fashion brand, they not going to ruin it dirty or make it cheap. Reason they give porn campaign a shot is the audiences on pornhub and youporn are vastly 18 - 30 yrs range, and mostly men, Diesel is not going to sell porn, it is selling an attraction, probably in their ads featuring super model women, I dont think they will use pornstars. wearing their jeans or cloths, look youthful and cool and sexy, will get alot of attentions from young men or nice looking male. They will make the advertisement/ banner or wutever ads as sexy as possible, brainwash those horny dudes checking out porn, they will think girls in diesel are hot as hell, eventually this type of idea will spread mouth to mouth, through their girlfriends, their classmates, their peers. And female will buy diesels to impress guys. Like a viral video, spread like fire.

CPC in adult is cheap, they get test it for alot of time and hit one jackpot viral theme, its easier to brand like that instead of traditional mainstream cpc. I also think its more effective then branding it on social media where socialize is the main objective. But porn, its already has that Female/Male attractions on the viewers, its easier to brainwash them even more.

Please also remember, big companies have alot of cash, and to them, advertisement priority is to build better brand, they have a budget to throw in branding every monthly, they are always testing for more effective approach to brand their name and idea. Its the idea thats very important. Please do not think they spend x amount of dollars in adult campaign and hope to get a conversion rate of x amount and will sell x amount of cloths to make x dollar profit back. This is novice retailer approach and beginner business thinking also short sight viewing.

xXXtesy10

tweet this prick @formichetti

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XMaster

that's my point. It's super cheap - for now. What if more and more mainstream companies, used to spend millions in marketing, start buying ads on porn tubes ? They will overbid and CPM will raise. That's simple supply & demand mechanism.
Of course, this scenario applies only if lot of mainstream companies do that which is highly unlikely.

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Paul Markham

It increases profits for the major tubes, they improve their sites, putting more paysites in jeopardy.

When you learn how Branding truly works outside the porn industry. You might understand.

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Paul Markham

Companies like Diesel don't work on advertising, in the same way, little porn webmasters do. They don't look at the TV ads and relate it to sales the next month. They're establishing a brand, style and trend.

Do you really think Calvin Klien itemise CPM on how many sales they make in stores after this went up on a billboard?



Of course not. Think of it in terms of have a free bar at a porn show.

Once Tubes are tapped into a market that doesn't care about CPM, like those with little money to spend. They can expand and expand. How much of that trickles down to the little guys is the question?

Because mainstream will take over Tube advertising, making the CPM unprofitable for the people who now rely on it.

The only balance is the return for submitters to Tubes in getting enough buyers from a clip to make it profitable.

Looking long term, imagine a day when enough money is raised by advertising to pay for content production, and not rely on membership sales. It's possible.

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TheSquealer

Serious companies with a serious marketing effort don't spend money to "brand" a product by putting it in front of people who are not at all interested. If you knew anything at all about media buys or If you had a clue what it takes to even get an ad noticed, much less clicked, , you'd understand what a waste of time this is. Just like it has been for every other mainstream attempt to advertise on tubes. ... and there have been many.

Paul, you flunked out of adult, even with your massive library of mediocre content. At your best, you've admitted to making very little when others were making millions.

Accept that business just isn't for you and move on. You aren't doing 100 joins a day with your content because you are a complete fucking retard, with no clue at all of how to make money or run a business or how to market a product, not because you wanted to "retire".

I could give you 100k for media buys and you'd never make it work because you think you know and understand 110% when you only understand 10%. .... but we all know you sit here and lecture all day long as if you invented it and are an expert, though you've never done it and can't do it.

Your whole life for almost 10 years now has been fully dedicated to non stop explaining of how others made you fail. The simple truth is that the people who have their shit together are doing just fine.

dyna mo

markham, you brianiac, you think tubes don't have enough money now to "improve" their sites?

and a diesel ad campaign now gives pornhub the extra cash it so needs to improve?

and that all advertising/marketing is simply brand-building and not at all sales-driving?



you're a natural at trolling.

TheSquealer

People still have no concept of how much money tube sites make. Then when you do the math FOR them, they switch to "oh, well they should be making a lot more" as if being the biggest businesses in adult ever online is a waste of time.

It's like talking 9 year olds because the entire point is always to keep repeating the narrative "tube sites made me fail". AND, this is now going on for a decade.

I buy a ton of tube traffic, I know exactly what it's worth, I know what their traffic levels are and I can extrapolate revenues with a fair degree of accuracy.

ITraffic

with more mainstream advertisers maybe xvideos can afford to buy paul's content blowout package.

Paul Markham

It gives them far more than they have.

It's not the sales driven exercise people like you can understand.

Squealer. Sorry I forgot who you were and you had to follow me, an obnoxious guy, around for the day.

Still are you saying the Tube audience don't buy pants?

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dyna mo

markahm and his circular "logic"

dyna mo

dohhh!!!!!

TheSquealer

Suddenly he's arguing for the immense value of tube traffic WHILE he argues day in and day out that it's worthless for a decade.

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Paul Markham

With mainstream advertisers competing for ad space, they can buy a lot more paysites. They can increase their spend more on producing for their own paysites. They will price out the little guys who are forced to rely on advertising for direct sales and concerned about "exactly what it's worth, I know what their traffic levels are and I can extrapolate revenues with a fair degree of accuracy".

This kind of advertising is a very different level to what little webmasters know.

It all depends on the social media blowback. The cost isn't nothing to people who get Beckham instead of a normal model or give top end cars, clothing to sports stars. Just to see their label on the TV.

This is how relevant they think when advertising.





Tube advertising is pocket money for Diesel. Still it's hard for people who are bound by having to know ""exactly what it's worth, I know what their traffic levels are and I can extrapolate revenues with a fair degree of accuracy".

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TheSquealer

So now Paul has it figured out that Diesel is going to pay a great deal more for what is already very expensive traffic to buy. Makes sense. I'm quite sure they are going to blow through 7-8 figures a month to "brand" a product on a porn site.

Again Paul, you have no idea at all how media buys work.

You have no idea how traffic is bought, filtered and converted.

You have no idea what it takes to even design an ad that will get the users attention, when competing with the video and other high CTR ads.

You have no idea what people are paying for iPad traffic from specific carriers in AU.

You have no concept at all of how expensive the traffic can be.

You have no understanding of the fact that you can't just show up and "buy traffic" without it being a waste of time as just learning how to design ads that get the users attention and take it off the video they are watching is a science.

A science you know nothing about.

You can't "brand" a product by putting ads in front of people who never realize the ads are there to begin with, when they are competing with other well designed, well tested, high CTR ads AND the fucking video the person is watching.

10 years.... pornotube.com was started in 2004. Plenty of mainstream companies have tried to buy tube traffic for over 10 years. They never ever make it work. Ever. It is a colossal waste of time.

You are acting like this thing which has been done to death for a decade is a new thing, just happening for the first time.... because thats how out of touch with reality you are.

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dyna mo

markaham thinks there's limited porn ad space and all the sudden, you know, on account of diesel, there will be a mad run for that limited space leading to a massive bidding war for advertising that will then allow mindgeek to buy more sites which they will drop the membership price on, driving out the little guy.

TheSquealer

Well, he has really only one thought... "my failure, is not my fault". That is the one narrative that never changes and which pretty much underpins anything he has to say. The last decade of his life has literally been 100% about explaining that his failure is not his fault.

He spent a couple decades doing something where he admitted that $5,000.00 was a good month. He did that while everyone was making millions. When i flew to Brno to meet him, i was paying myself $50,000 a month salary from my businesses and never for once thought i was anywhere near "successful" as i knew what others were making and I wasn't even close.

Paul is basically the old Pakistani guy behind the cash register at 7-11 trying to explain to the Chairman of the Fed, how to manage the US economy. It's so insane, it doesn't merit a response. It is actually a little shameful that i've even responded to him at all.

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SAMANTAmax

Interest make things possible

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1million $ in a Month

xXXtesy10

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Paul Markham

That's the only thing that concerns them. Not bound in a little bubble like you with will you get direct sales from clicks. They will look at what the target audience is and how it perceives their product on porn sites.

They don't care about clicks v direct sales. They only judge by audience awareness, using demographics and consumer research.

Obviously people with budgets like those in the mainstream, scare you. They will raise the CPM above your profit line. The amount of ad space is irrelevant with people more than able to outprice you on all the sites worth advertising on.

This subject goes beyond underwear. Alcohol, cigarettes, and whatever the Advertising and PR companies think will add to a brand. A sector of business that doesn't think in terms of clicks and knowing how many direct sales comes off those clicks and people obsessed by getting shaved.

Step outside your tiny box. You may find it crumbles.

Can you point us to your ads on Tubes so we can asee the size of your box. Please.

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dyna mo

jtfc markham thinks diesel will pay more for the same ad space than mydaughtersfuckinganigga.com does.


why on fucking planet Earth would diesel pay more than the going ad rates.

because pornhub says so?

because diesel likes to give their ad money away with their unlimited budget, because you know, mainstream.

TheSquealer

again, you have no clue what it takes to even get eyes on an ad when the user is watching a video and at the same time bombarded when that ad is competing with tons of high click through ads.

curious how you are an expert on both branding and marketing and media buys, yet your sites failed miserably.

At least it's all what i actually do. Marketing / Advertising and I do it successfully.... AND i do it successfully on tube sites. Something you've never done at all.

A screenshot of my last few million hits - I'd go back further but i have to continually delete everything to keep the databases running fast on the box this software is on....

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Rochard