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12-01-2016, 01:03 AM | #1 |
Registered User
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Does changing your WP Theme Affect SEO?
Working on a relaunch of our website, new customized theme , and wondering if it will impact SEO?
If so - anything I can do to mitigate it? Thanks! |
12-01-2016, 02:16 AM | #2 |
Elysium
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There is few things I check when changing WP theme - what happens with bounce rate/time spend on site after change? Is the new theme 100% compatible with mobile devices? How fast does it load? There are huge differences between individual themes and it all affects SEO.
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12-01-2016, 02:44 AM | #3 |
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It definitely does have an influence on your SEO, user experience is a important factor that's easily overlooked.
Also make sure your new theme is optimized, crop images, optimize coding etc..
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12-01-2016, 03:22 AM | #4 |
Confirmed Fetishist
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it does, all html structure is there.
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12-01-2016, 06:13 AM | #5 |
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Check out:
Does Changing WordPress Theme Affect SEO & Traffic? https://www.distilled.net/blog/seo/a...seo-checklist/
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12-01-2016, 06:15 AM | #6 |
VIP
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Yes it can to a great extent. It depends how poor the coding is on the other theme and how your code is on your theme already.
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12-01-2016, 03:10 PM | #7 |
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Wow...good to know. From what my programmer tells me - coding is better on the new theme. But that all makes sense - page structures will change, pages won't be where they originally were - something huge to consider.
appreciate all the advice. |
12-04-2016, 02:27 PM | #8 |
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Any change in user experience and page/link structure will definitely have an SEO impact. Monitor all the important stuff, 404 errors, site speed and time on page..
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