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Old 12-01-2016, 01:03 AM   #1
EzGirls
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Does changing your WP Theme Affect SEO?

Working on a relaunch of our website, new customized theme , and wondering if it will impact SEO?

If so - anything I can do to mitigate it?

Thanks!
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Old 12-01-2016, 02:16 AM   #2
RachelBlackG
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There is few things I check when changing WP theme - what happens with bounce rate/time spend on site after change? Is the new theme 100% compatible with mobile devices? How fast does it load? There are huge differences between individual themes and it all affects SEO.
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Old 12-01-2016, 02:44 AM   #3
Adultentertainmentnl
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It definitely does have an influence on your SEO, user experience is a important factor that's easily overlooked.

Also make sure your new theme is optimized, crop images, optimize coding etc..
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Old 12-01-2016, 03:22 AM   #4
bns666
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it does, all html structure is there.
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Old 12-01-2016, 06:13 AM   #5
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Check out:
Does Changing WordPress Theme Affect SEO & Traffic?
https://www.distilled.net/blog/seo/a...seo-checklist/
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Old 12-01-2016, 06:15 AM   #6
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Yes it can to a great extent. It depends how poor the coding is on the other theme and how your code is on your theme already.
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Old 12-01-2016, 03:10 PM   #7
EzGirls
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Wow...good to know. From what my programmer tells me - coding is better on the new theme. But that all makes sense - page structures will change, pages won't be where they originally were - something huge to consider.

appreciate all the advice.
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Old 12-04-2016, 02:27 PM   #8
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Any change in user experience and page/link structure will definitely have an SEO impact. Monitor all the important stuff, 404 errors, site speed and time on page..
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