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| Discuss what's fucking going on, and which programs are best and worst. One-time "program" announcements from "established" webmasters are allowed. |
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02-20-2017, 06:26 AM
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#1 |
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Promoting Debate on GFY
Industry Role:
Join Date: Apr 2007
Posts: 27,173
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YouTube ditches unskippable 30-second ads
 YouTube is to scrap "unskippable" 30-second advertisements on the video-streaming service, from 2018. Google confirmed the plan to the BBC's Newsround programme, saying it wanted to focus on "formats that work well for both users and advertisers". Long unskippable adverts are seen as a nuisance by many viewers, and Google has introduced shorter formats. One media agency said the move reflected the difference between online video and linear television services. "The 30-second ad is a legacy from TV times," said Will Smyth, head of media at the Agenda21 agency. "It's a standard TV unit which has been put online, but it's not the most effective way to advertise. "This will encourage advertisers to be more creative about the way they use the platform." Many other websites, including the BBC's international offer, feature unskippable 30-second ads on video content. "Demand from advertisers for video content is high, but there's a shortage of quality content," said Mr Smyth. "It's good business for everyone to focus on 'skippables' - people aren't forced to sit through ads, and advertisers don't need to pay if their ad is skipped." YouTube ditches unskippable 30-second ads - BBC News
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02-20-2017, 06:31 AM
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#2 |
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Pay It Forward
Industry Role:
Join Date: Sep 2005
Location: Yo Mama House
Posts: 77,121
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they didnt play with ad blocker
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TRUMP 2025 KEKAW!!! - The Laken Riley Act Is Law! DACA ENDED - SUPPORT AZ HCR 2060 52R - email: brassballz-at-techie.com |
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02-20-2017, 06:36 AM
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#3 | |
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Confirmed User
Join Date: Mar 2009
Posts: 7,040
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Quote:
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"Americas Hitler" JD Vance. “There isn’t really an upside to Trump.” Tucker Carlson. “a convicted felon rapist is now your president” OneHungLow, gfy.com |
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02-20-2017, 06:48 AM
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#4 |
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Confirmed User
Join Date: Feb 2003
Location: DeltaHell
Posts: 3,216
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They are also looking at those pre-rolls that allow you to skip after 4-5 seconds...seems it is also possibly on the chopping block
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