(Mainstream) Need help with Emails (Klavio)

[MichaelP]

Hello All,

Last week, we changed our domain name on our Shopify store at my new company, everything is going fine.

But this week en, we sent our weekly newsletter as usual (Saturday 6 AM) with Klavio, the firm that handles these things did the changes.

It looks like 50% of our list don't get the email, or it ends up in their spam box.

Usually around noon Saturday our opening rate is about 405%, this morning it's at 28%, so something,s wrong..

2 of my addresses didn't receive it, and some I know got it in their spam box.

My personal addresses with Bell or forwards to bell or Gmail got them. Many at my company got them in their spam box..

So in a nutshell, I was thinking about where in the world I can get some clues, and I thought that this beloved industry is composed of the most competent TI people from around the globe...

Can it have a relation that the domain is registered with GoDaddy on the same account as my 'adult' domains... The domain used hosts nothing, it's just registered there, all DNS point to Shopify ... But Klavio uses the email address from it as sending address...

Again many receive it OK, so the newsletter gets out..

Any pointer will be greatly appreciated.

Txs in advance guys <3





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[Klen]

Zoho is having a domain checker which tells you does your domain is following all those criteria which is important in order for mail to end up in folder and not in spam. Try to run it and see what is missing and then how to integrate it.

[O MARINA]

Bump for answers from Mailers & Shopify Gods.

[Rochard]

Let me see if I understand correctly... You had your store at a domain name and then moved it to another domain and then just... emailed them?

This sounds logical to everyone in our industry but the truth is you just violated a major email marketing rule. According to email marketing "rules", those customers belong to the original domain name... When you suddenly started sending from a new domain name so far as the email service providers are concerned you are a brand new company.

For example... I am an Amazon customer and I get email from Amazon; I gave Amazon permission to email me. If Amazon buys another company such as Samsung and moves it's email database to Samsung and emails them from the Samsung domain... They can't do that. I gave Amazon permission to email me from Amazon, not Samsung. I am not a Samsung customer, I did not request to get emails from Samsung, and Samsung does not have permission to email me.