Will stopping 3 day trials reduce chargebacks? - GoFuckYourself.com

Shoplifter · 07-25-2003, 01:17 PM

Has anyone previously doing trials removed them and found their CB levels improving?

I feel that the negative option conversion of a trial is far more likely to result in a CB than someone who just forgets to cancel their monthly account.

If you did this how did it affect CB's and your bottom line?

Konda · 07-25-2003, 01:23 PM

Removing trials will usually increase chargebacks.

When people have problems with your site (for whatever reason) they are more likely to do a chargeback if they were charged 34.95 than if they were charged 2.95

In additions trials increase the total amount of transactions, which is good for your transaction-chargeback ratio.

Shoplifter · 07-25-2003, 02:06 PM

Quote:

Originally posted by Konda
Removing trials will usually increase chargebacks.

When people have problems with your site (for whatever reason) they are more likely to do a chargeback if they were charged 34.95 than if they were charged 2.95

In additions trials increase the total amount of transactions, which is good for your transaction-chargeback ratio.

Good point about the number of transactions. As well in our case I feel we made a mistake when we diversified amongst different processors last October. It diluted the number of transactions going through our main processor, and that difference would have been significant.

07-25-2003, 01:17 PM	#1
Shoplifter Richest man in Babylon Industry Role: Join Date: Jan 2002 Location: Posts: 10,002 Posts: 5,703	Will stopping 3 day trials reduce chargebacks? Has anyone previously doing trials removed them and found their CB levels improving? I feel that the negative option conversion of a trial is far more likely to result in a CB than someone who just forgets to cancel their monthly account. If you did this how did it affect CB's and your bottom line?

07-25-2003, 01:23 PM	#2
Konda ... Industry Role: Join Date: Apr 2003 Posts: 2,280	Removing trials will usually increase chargebacks. When people have problems with your site (for whatever reason) they are more likely to do a chargeback if they were charged 34.95 than if they were charged 2.95 In additions trials increase the total amount of transactions, which is good for your transaction-chargeback ratio.