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Old 11-12-2009, 12:36 PM   #1
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If Iconix buys Playboy will GFY still be here?

I don't see a future for GFY because Iconix is a brand builder.


Check out their roster....

http://www.iconixbrand.com/
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Old 11-12-2009, 12:42 PM   #2
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http://www.bloomberg.com/apps/news?p...3_1qXh5Q&pos=3



Seems like http://icsentertainment.com/ is redirecting....
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Old 11-12-2009, 12:46 PM   #3
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interestinggggggggggg
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Old 11-12-2009, 12:48 PM   #4
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welp..someone better get the word out soon then about another board....WE NEED A BOARD
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Old 11-12-2009, 12:59 PM   #5
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welp..someone better get the word out soon then about another board....WE NEED A BOARD
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Old 11-12-2009, 01:01 PM   #6
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I don't see a future for GFY because Iconix is a brand builder.


Check out their roster....

http://www.iconixbrand.com/
they wouldn't pitch it in the garbage... I am sure they would sell off anything they didn't want.
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Old 11-12-2009, 01:01 PM   #7
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The National Enquirer/ AMI Media is buying Playboy.
You heard it here first.
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Old 11-12-2009, 01:03 PM   #8
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whovever buys it, it would be wise to keep it, gfy is a cash cow no matter what you say, costs of running the forum vs how much is made, they would be stupid not to keep it, and if it was for sale, it would be bought up quick im sure.
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Old 11-12-2009, 01:06 PM   #9
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they wouldn't pitch it in the garbage... I am sure they would sell off anything they didn't want.
Correct. I am sure they would find a buyer somewhere. Not to the tune of what it sold for originally. But they would find someone who will buy it.

As for another board, there already is ONE that comes to mind. So the industry is secure and PIMPIN.
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Old 11-12-2009, 01:08 PM   #10
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I wonder how much moderation will be going on around here with Ice gone. Seems like he did 95% of the work on the board.
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Old 11-12-2009, 01:11 PM   #11
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Oh shit...I brought this up a while ago but didn't think it owuld happen this soon. Starting to make sense now.
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Old 11-12-2009, 01:14 PM   #12
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Dont worry i will just buy the domain from them once it's sold and keep this board alive
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Old 11-12-2009, 01:15 PM   #13
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$50 bid from me for GFY.com.
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Old 11-12-2009, 01:16 PM   #14
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they wouldn't pitch it in the garbage... I am sure they would sell off anything they didn't want.
Or they could just pull the plug on it due to the fact that they see it as nothing more than an old customer support board.
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Old 11-12-2009, 01:21 PM   #15
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Or they could just pull the plug on it due to the fact that they see it as nothing more than an old customer support board.
If you think of the money made from advertising, no one would say no to that kind of green.
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Old 11-12-2009, 01:36 PM   #16
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I wouldn't be surprised if they sell it off... Iconix is a mainstream company, I doubt they would want to be associated with a board called "go fuck yourself"...
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Old 11-12-2009, 01:42 PM   #17
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I wouldn't be surprised if they sell it off... Iconix is a mainstream company, I doubt they would want to be associated with a board called "go fuck yourself"...
They are buying a company that owns a network of porn sites, and one has a guy's dick tucked in a big sausage pizza... I doubt the words "Go Fuck Yourself" will offend them.
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Old 11-12-2009, 01:43 PM   #18
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I am sure they will find a buyer easy. Not to the tune of what it sold for originally. But they will find someone who will buy it.
On the other hand buying PlayBoy means buying a "porn" company/program

As for another board, there is ONE that comes to mind.
but it will get me banned if I gave the url and YOU ARE BANNED is not something I would like to see as custom title, although Registered User is a little dull as well.
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Old 11-12-2009, 02:01 PM   #19
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The National Enquirer/ AMI Media is buying Playboy.
You heard it here first.
Seriously?

I'm not sure that would be a good move for the Enquirer, since they come under enough fire already - it would seem far easier for their critics to organize a boycott against them if they were associated with porn. I have to assume that they would take this into consideration.



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Old 11-12-2009, 02:01 PM   #20
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gfy is a cash cow for a company that does $60 million a year?

while i appreciate and understand the value of incremental revenue, i don't see ad sales here = cash cow for playboy/new ownership.
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Old 11-12-2009, 02:04 PM   #21
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well dyna mo I think this board is making money so ........ if you buy the brand PlayBoy why not keep anything that is making money.
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Old 11-12-2009, 02:06 PM   #22
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KBizzle deals the newszizzle.
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Old 11-12-2009, 02:06 PM   #23
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well dyna mo I think this board is making money so ........ if you buy the brand PlayBoy why not keep anything that is making money.
i agree, thus my incremental revenue comment. but a cash cow? not so much eh.
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Old 11-12-2009, 02:07 PM   #24
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why not? why not? How much is GFY worth?


50,000.00....100,000.00..........2.5million????
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Old 11-12-2009, 02:08 PM   #25
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Shares of Iconix Brand Group Inc., which licenses brands like London Fog to retailers, fell after rumors surfaced that Playboy Enterprises is in talks to sell itself to the company.

http://www.crainsnewyork.com/article...FREE/911129989

maybe the apparel/branding segment, but not the whole package

you might be shocked as to who is pursuing the mag division

come on KB....hehehehe
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Old 11-12-2009, 02:19 PM   #26
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welp..someone better get the word out soon then about another board....WE NEED A BOARD
There are plenty of boards. Some are even doing business on there and try to keep the surfers out. Imagine that.
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Old 11-12-2009, 02:20 PM   #27
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The National Enquirer/ AMI Media is buying Playboy.
You heard it here first.
That has EPIC FAIL written all over it.
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Old 11-12-2009, 02:22 PM   #28
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Old 11-12-2009, 02:42 PM   #29
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yawnnnnnnn....
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Old 11-12-2009, 02:44 PM   #30
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Or they could just pull the plug on it due to the fact that they see it as nothing more than an old customer support board.
I would have to think that if they are going to be spending millions buying out another company, they are going to have a breakdown of each asset they are buying, what it is, and how much money it generated last year etc...

If they don't want it, they simply sell it off. Can't see that happening any other way. You just don't unplug something and throw it away when it generates over a million dollars a year mostly profit, even if you don't plan on using it yourself. Someone would buy it. These companies buying up others aren't in the business of pissing money away. Actually a lot of them buy companies to break them up and sell off the parts for profit.
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Old 11-12-2009, 02:45 PM   #31
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hope they buy it oit and fire the asshole mods
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Old 11-12-2009, 02:49 PM   #32
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I would have to think that if they are going to be spending millions buying out another company, they are going to have a breakdown of each asset they are buying, what it is, and how much money it generated last year etc...

If they don't want it, they simply sell it off. Can't see that happening any other way. You just don't unplug something and throw it away when it generates over a million dollars a year mostly profit, even if you don't plan on using it yourself. Someone would buy it. These companies buying up others aren't in the business of pissing money away. Actually a lot of them buy companies to break them up and sell off the parts for profit.
gfy does over a million in ad sales a year?
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Old 11-12-2009, 02:49 PM   #33
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gfy is a cash cow for a company that does $60 million a year?

while i appreciate and understand the value of incremental revenue, i don't see ad sales here = cash cow for playboy/new ownership.
define "does", is that gross or profit ? my guess is that is gross because last I heard the Print side of playboy is lossing money.

GFY might only gross 1-2 million a year, but 98% of it is profit.

Don't kid yourself.
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Old 11-12-2009, 02:50 PM   #34
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gfy does over a million in ad sales a year?
easily.

40+ banners on top of the page.

An average of about 2 site skins a month.

the little banners and other shit here.

do some math. Easily over 1 million a year. I wouldn't be surprised if it was inbetween 1-2 million.
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Old 11-12-2009, 02:52 PM   #35
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easily.

40+ banners on top of the page.

An average of about 2 site skins a month.

the little banners and other shit here.

do some math. Easily over 1 million a year. I wouldn't be surprised if it was inbetween 1-2 million.
i wouldn't begin to speculate, i thought you might have data. that's why i asked.
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Old 11-12-2009, 02:54 PM   #36
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Bring it on, ICONIX...
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Old 11-12-2009, 02:54 PM   #37
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yawnnnnnnn....
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Old 11-12-2009, 04:56 PM   #38
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i wouldn't begin to speculate, i thought you might have data. that's why i asked.
Common sense man, simple math. I don't think very many people here know exactly what everyone pays for banner spots, you hear some people have sweet deals, but some people also pay $2500 a month. If you just took an average of $1500 a month x 40 = 60K, throw in 2 site skins at 25K each, you are already well over 100K a month, which is well over 1 million a year not counting the bottom of the page banners and other shit they sell.
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Old 11-12-2009, 05:01 PM   #39
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Common sense man, simple math. I don't think very many people here know exactly what everyone pays for banner spots, you hear some people have sweet deals, but some people also pay $2500 a month. If you just took an average of $1500 a month x 40 = 60K, throw in 2 site skins at 25K each, you are already well over 100K a month, which is well over 1 million a year not counting the bottom of the page banners and other shit they sell.
i hear you, and you very well may be guessing correctly.

but i don't think it is accurate to say 2 skins a month average nor 40 top banners @ $1500/month.

there's been months with no skin, only a couple months with 2 skins. also have to take into account the webmaster access shows too eh. those might even break even or maybe lose.
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Old 11-12-2009, 05:48 PM   #40
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why not? why not? How much is GFY worth?


50,000.00....100,000.00..........2.5million????
:thumbsu p
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Old 11-12-2009, 07:03 PM   #41
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I am sure they will find a buyer easy. Not to the tune of what it sold for originally. But they will find someone who will buy it.
On the other hand buying PlayBoy means buying a "porn" company/program

As for another board, there is ONE that comes to mind.
but it will get me banned if I gave the url and YOU ARE BANNED is not something I would like to see as custom title, although Registered User is a little dull as well.
A few good things about that other XXX board is you can write your own custom title, bring your GFY post count with you and there are quite a few less trolls and time wasting posts
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Old 11-12-2009, 07:20 PM   #42
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gfy is a cash cow for a company that does $60 million a year?

while i appreciate and understand the value of incremental revenue, i don't see ad sales here = cash cow for playboy/new ownership.
It is a cash cow so to speak. It requires very little resources, very little human resources as well. It does sell 35-50 big banner spots easily each month and many are on 3, 6, or 12 month contracts and range from 2k to almost 4k a month. There are also about 50+ buttons and most of those go for 300 or more a month.

70k a month in big banners
15k a month in small banners

85k a month without counting any skins.
1 million and change alone in banners.

The webmaster access shows would just be valid tax deductible expenses.
Would imagine the backyard parties would come along with it - which has to be a huge profit item.

Any buying company will have a accounting sheet and easily see the Expense & Income lines for this board. It would stand out like a sore thumb.

Then we are not even thinking about other ways that they could add money to this board. Ask around how many would pay a monthly fee for a pure certified business section and what they would pay for example.
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Old 11-12-2009, 07:35 PM   #43
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I don't know what multiple of earnings would be used to determine a purchase price. It is a declining revenue asset, correct?

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Old 11-12-2009, 07:40 PM   #44
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If they don't want it,I'm sure there are plenty of other interested parties that do
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Old 11-12-2009, 07:41 PM   #45
Brujah
Beer Money Baron
 
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98% profit? 1 - 2 million per year? They couldn't afford to keep the moderator (ICE) that did all the work? Please.
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Old 11-12-2009, 07:47 PM   #46
babymaker
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Location: philly
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Just turn t into a huge illegal tube its all surfers anyway why waste a good 3 letter dot com
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Old 11-12-2009, 07:52 PM   #47
ruff
I have a plan B
 
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Nobody throws away money.
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Old 11-12-2009, 08:25 PM   #48
Helix
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Location: Michigan
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A little birdey told me when the purchase is completed the forums will be left intact with the exception being everyones post count and register date will be reset.
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Old 11-12-2009, 08:40 PM   #49
Les Grossman
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Quote:
Originally Posted by ruff View Post
Nobody throws away money.
Playboy has been throwing away money for YEARS!
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Old 11-12-2009, 08:45 PM   #50
d-null
. . .
 
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I have seen other situations in mainstream where an old forum gets sold as part of a package and the new owners have no clue how to run it or the culture of the forum and it ends up getting killed off through mismanagement... hopefully the new owners see the importance of keeping the people around that understand the forum to run it
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