Cash processing ? the ultimate insurance policy - GoFuckYourself.com

emjay · 07-16-2010, 07:59 AM

Hardly a day passes nowadays without yet another thread being posted on the industry boards announcing the passing of another affiliate program. Times are indeed tough, especially in the new freemium economy ? surfers want and expect material for free before even entertaining the idea of parting with their money for a premium version of your offering.

What is more, even if you have managed to steer a potential customer to your join page, there are further challenges to overcome: perhaps the surfer does want to use his or her credit card online, particularly on an adult site. Or maybe they have been reading the numerous articles in mainstream media about identity theft and do not want to leave a digital trail. Perhaps they do not have a card. Or they have one, but like countless others it is maxed out and there is no credit left?

From a processing perspective, this results in several other challenges: there is pressure on the card associations from all quarters and at some point it may just not be worth the trouble or the resource drain to contend with the fraud, chargebacks, customer complaints and communication necessary to sustain adult involvement.

To this end, smart forward-thinking companies are adding every payment method possible to their options mix so if the unthinkable were to come to pass, they'd take the hit, but they would not be out of business the next day.

Of these, cash processing is one of the newest and least understood. And, no, it does not involve customers sending cash in an envelope via snail mail! Instead, they hand over their money at a local point of sale in return for a voucher which then grants access to websites that employ such billing. London based ukash is by far the largest player in this space, with an estate of over 420,000 physical issuing points in 33 countries and growing exponentially.

Cynics of such billing point out that it disrupts the sales flow with potential customers having to leave the comfort of their computer and pop into their local convenience store in order to complete the transaction. What they fail to realise, however, is that the accrued balance can be conveniently rolled over, making constant trips to the cash collection agents unnecessary. Furthermore, ukash can also be purchased online in several territories.

Since these are cash based transactions, they are free of chargebacks or repudiations; all funds are ensured, and effectively allow webmasters to reach previously unattainable customers ? the unbanked and digitally nervous.

By adding such billing to your processing portfolio, not only are you adding a healthy percentage of revenue to your bottom line, but also you are in a position to remain in business if ever card issuers were to seize the moral high ground for whatever reason.

Whilst adding additional alternative billing might feature low on your current list of priorities, there might come a day when it will suddenly have to become your top priority and it will be your turn to join the bottom of a lengthy queue.

Acting now will not only create much needed additional revenue, but also will ensure that you will still be around should the worst case scenario ever come to pass. By integrating now, you will be able to learn how the system will work for you as it may be your lifeline in the future. Meanwhile, who doesn't want a bit of extra cash in the bank?

Surfers who get as far as your join page want to become a customer - if you won't take their cash, you can bet your bottom dollar that someone else will.

fatfoo · 07-16-2010, 08:24 AM

FREE is the right price.

Amputate Your Head · 07-16-2010, 08:35 AM

Well, I think it's a good idea to start thinking about other ways to collect fees. A good chunk of the (U.S.) population has either willingly dumped their credit cards, or have had them taken away, combined with stricter issuing rules and not being able to hang out on college campuses dealing credit like drugs any more.

I'm sure some genius bro from the porn brain trust will step in and tell me I'm completely wrong, but the fact is, credit is not only tighter & tougher these days, but many are opting to do without it completely. Also, the spending "belt" is still being tightened on many, many people. Not only does your product need to be actually worth something, but the need to very literally spell out why they should buy it also equally important.

Time to clean up this one-horse porn town and stop fucking customers over with sneaky, deceptive shit and start operating like a legit business. At least for what's left. Free is the new black. And "free" isn't easy to get rid of. Adapt or die.

DamianJ · 07-16-2010, 08:39 AM

Quote:

Originally Posted by Amputate Your Head

Well, I think it's a good idea to start thinking about other ways to collect fees. A good chunk of the (U.S.) population has either willingly dumped their credit cards, or have had them taken away, combined with stricter issuing rules and not being able to hang out on college campuses dealing credit like drugs any more.

I'm sure some genius bro from the porn brain trust will step in and tell me I'm completely wrong, but the fact is, credit is not only tighter & tougher these days, but many are opting to do without it completely. Also, the spending "belt" is still being tightened on many, many people.

Online retail has been increasing rapidly since January.

http://www.statistics.gov.uk/cci/nugget.asp?id=256

Obviously, that's mainstream though.

emjay · 10-06-2010, 06:49 AM

Quick heads up to let you all know that Ukash is now live with NATS

07-16-2010, 07:59 AM	#1
emjay Confirmed User Join Date: Dec 2004 Location: Back in Blighty Posts: 4,275	Cash processing ? the ultimate insurance policy Hardly a day passes nowadays without yet another thread being posted on the industry boards announcing the passing of another affiliate program. Times are indeed tough, especially in the new freemium economy ? surfers want and expect material for free before even entertaining the idea of parting with their money for a premium version of your offering. What is more, even if you have managed to steer a potential customer to your join page, there are further challenges to overcome: perhaps the surfer does want to use his or her credit card online, particularly on an adult site. Or maybe they have been reading the numerous articles in mainstream media about identity theft and do not want to leave a digital trail. Perhaps they do not have a card. Or they have one, but like countless others it is maxed out and there is no credit left? From a processing perspective, this results in several other challenges: there is pressure on the card associations from all quarters and at some point it may just not be worth the trouble or the resource drain to contend with the fraud, chargebacks, customer complaints and communication necessary to sustain adult involvement. To this end, smart forward-thinking companies are adding every payment method possible to their options mix so if the unthinkable were to come to pass, they'd take the hit, but they would not be out of business the next day. Of these, cash processing is one of the newest and least understood. And, no, it does not involve customers sending cash in an envelope via snail mail! Instead, they hand over their money at a local point of sale in return for a voucher which then grants access to websites that employ such billing. London based ukash is by far the largest player in this space, with an estate of over 420,000 physical issuing points in 33 countries and growing exponentially. Cynics of such billing point out that it disrupts the sales flow with potential customers having to leave the comfort of their computer and pop into their local convenience store in order to complete the transaction. What they fail to realise, however, is that the accrued balance can be conveniently rolled over, making constant trips to the cash collection agents unnecessary. Furthermore, ukash can also be purchased online in several territories. Since these are cash based transactions, they are free of chargebacks or repudiations; all funds are ensured, and effectively allow webmasters to reach previously unattainable customers ? the unbanked and digitally nervous. By adding such billing to your processing portfolio, not only are you adding a healthy percentage of revenue to your bottom line, but also you are in a position to remain in business if ever card issuers were to seize the moral high ground for whatever reason. Whilst adding additional alternative billing might feature low on your current list of priorities, there might come a day when it will suddenly have to become your top priority and it will be your turn to join the bottom of a lengthy queue. Acting now will not only create much needed additional revenue, but also will ensure that you will still be around should the worst case scenario ever come to pass. By integrating now, you will be able to learn how the system will work for you as it may be your lifeline in the future. Meanwhile, who doesn't want a bit of extra cash in the bank? Surfers who get as far as your join page want to become a customer - if you won't take their cash, you can bet your bottom dollar that someone else will. __________________ I Run 500+ WhatsApp Groups. The Zuck Owns Me www.emjayconsultancy.com

07-16-2010, 08:24 AM	#2
fatfoo ICQ:649699063 Industry Role: Join Date: Mar 2003 Posts: 27,763	FREE is the right price. __________________ Send me an email: [email protected] Last edited by fatfoo; 07-16-2010 at 08:26 AM..

10-06-2010, 06:49 AM	#5
emjay Confirmed User Join Date: Dec 2004 Location: Back in Blighty Posts: 4,275	Quick heads up to let you all know that Ukash is now live with NATS __________________ I Run 500+ WhatsApp Groups. The Zuck Owns Me www.emjayconsultancy.com

07-16-2010, 08:35 AM	#3
Amputate Your Head There can be only one Industry Role: Join Date: Aug 2001 Location: Somewhere else Posts: 39,075	Well, I think it's a good idea to start thinking about other ways to collect fees. A good chunk of the (U.S.) population has either willingly dumped their credit cards, or have had them taken away, combined with stricter issuing rules and not being able to hang out on college campuses dealing credit like drugs any more. I'm sure some genius bro from the porn brain trust will step in and tell me I'm completely wrong, but the fact is, credit is not only tighter & tougher these days, but many are opting to do without it completely. Also, the spending "belt" is still being tightened on many, many people. Not only does your product need to be actually worth something, but the need to very literally spell out why they should buy it also equally important. Time to clean up this one-horse porn town and stop fucking customers over with sneaky, deceptive shit and start operating like a legit business. At least for what's left. Free is the new black. And "free" isn't easy to get rid of. Adapt or die.