Welcome to the GoFuckYourself.com - Adult Webmaster Forum forums.

You are currently viewing our boards as a guest which gives you limited access to view most discussions and access our other features. By joining our free community you will have access to post topics, communicate privately with other members (PM), respond to polls, upload content and access many other special features. Registration is fast, simple and absolutely free so please, join our community today!

If you have any problems with the registration process or your account login, please contact us.

Post New Thread Reply

Register GFY Rules Calendar Mark Forums Read
Go Back   GoFuckYourself.com - Adult Webmaster Forum > >
Come here to learn from top industry professionals. SEO, Content Management, Automation, Marketing, and much more!

 
Thread Tools
Old 04-08-2014, 11:23 AM   #1
homegrownSpike
Registered User
 
Industry Role:
Join Date: Nov 2002
Posts: 30
GFY Educational Series: The Importance of Engaging the Customer/Member

Traffic is the place where most companies focus their energy and resources; however, Retention is the lifeblood of an online business. Whether through reordering or re-billing, without customers sticking around, you are just going to be spinning your wheels trying to maintain enough traffic to sustain operations. Many large companies have come and gone by being too focused on traffic and not enough on engaging and retaining customers. Learning to keep your traffic coming back day after day is a difficult process with a steep learning curve. Do not get discouraged because there is no quick way to see results and it is an endless process of refinement.

Communication: Giving your customer base a way of easily communicating with you is essential. On Homegrown Video we use a live chat. Only a small percentage will make use of this feature, but the ones that do are often a bellwether of what's going on in your site then any other stat. Any increase of customer support requests usually coincides with an issue that is causing customer dissatisfaction. Therefore, that one highly vocal customer that chirps in live chat about an issue typically is speaking for that silent majority that doesn’t wish to have to confront anyone or might not have figured how to.

At Homegrown we have an ongoing dialog with the members. It has two benefits. Most importantly, we get real time feedback, whether it is about the type of updates we are doing or the speed of the site, members speak up. Next, we use is it as a way to poll opinions and garnish feedback. Oftentimes, responses range from helpful advice to trolling rants, but any response is a good response as far as we are concerned since all the members can see firsthand that we are actively involved and sincere. Remember, no matter how negative the feedback, the customer is always right! Never take it personally. Usually a polite and professional response will turn an unhappy customer into a lifelong fan, feeling a sense of contribution and worthiness of opinion.

Consistency: Once you have an idea what it is that has your member base retaining and happy you need to keep delivering and honing in on what members like most. For Homegrown, our members expect daily updates. However, too many similar scenes in row and we will catch backlash. The fans that love solos don’t want a week of milf couples so we have to juggle so everyone gets what he or she likes on a regular basis. The upcoming scene that satisfies a certain niche is great for retention.

However, we also let members vote for updates as a way to get a certain level of consensus for upcoming scenes.Each update is created mindful of the members and what drove them to log into the site in the first place. This does make the consistency of the updates a balancing act, because we don’t want one group of fans tastes come to dominate other groups, but the added level of interaction and feeling of “getting what they want” works. In terms of consistency, we are consistently democratic in our interaction with the audience. We look for the widest level of consensus. Engaging the fans in this way keeps them on Homegrown. Affiliates tell us we have the best retention they have ever seen.

Creativity: Never be afraid to try something new. It may not work out but this industry is constantly evolving. Although you won't get it right all the time the effort is part of what keeps members engaged. Some of the ways to do that are to try new types of content and or run contests. Everyone wants to feel special and likes to win something. If you create an environment where that can happen you are in turn creating a place where people will come to visit daily.

I was also given a good piece of advice when i started in the business. Build a pay site members section so confusing and large that it will take people a long time to figure it all out. Its counter intuitive since we like to look at sites as being clean organized easy to surf places, but in order to get customers to stick around they will need something more than your latest update to do it. A member’s area that has a bit of a labyrinth quality keeps new members curious and allows every customer to develop their own usage habits accordingly.

In conclusion never be afraid to take a few chances. Do not buy into the popular misconception that porn fans do not want any sort of interaction and just want to be left alone to jerk off in some shady room. Even the customers that will never speak up or reach out will appreciate the efforts and interactions of those that do. Many of the things that have helped Homegrown over the years had more to do with trying to figure out a new way to interact or improve the customer experience.


Spike Goldberg, CEO
Homegrown Video CEO and self-professed “porn nerd” Spike Goldberg was interested in creating an amateur porn series to sell online; Goldberg’s brother introduced him to Farrell Timlake, who hired Goldberg as he demonstrated keen awareness of the fledgling online market. Goldberg was made a partner in Homegrown’s parent entity, New Destiny Internet Group, where Goldberg lent his knowledge of technology and analytics to the company. By 1998 Goldberg revamped Homegrown’s web department, and by 2000, Homegrown became the Internet’s go-to source for quality amateur videos. Being part of the technology and business side of porn put Goldberg in the spotlight in 2004, when he led the industry trade group to fight technology patent lawsuits filed by Acacia Research.
In March 2013, with over a decade of hands-on experience, trusted business relationships, and a strong ethic guiding him, Goldberg was promoted to CEO of Homegrown Video.
homegrownSpike is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 04-08-2014, 12:21 PM   #2
Harmon
( ͡ʘ╭͜ʖ╮͡ʘ)
 
Harmon's Avatar
 
Industry Role:
Join Date: Mar 2004
Posts: 19,977
Great article! So many people are in for the quick buck when in fact it's about residuals. Keep on keeping on. Customers are key... without them, we might as well all turn off the lights and go home.
__________________
[email protected]
Harmon is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 04-08-2014, 12:25 PM   #3
Roald
SecretFriends.com
 
Roald's Avatar
 
Industry Role:
Join Date: May 2001
Location: IMC Headquarters
Posts: 27,429
Nice read up Spike, agreeing with all of it
__________________



WANT VR? WE GOT VR VRTeenrs #NEW



ClubSeventeen | SinfulXXX | SecretFriends


Paying webmasters since 1996! Contact: r.riepen @ sansyl.com | skype:roaldr | icq:
Roald is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 04-08-2014, 12:57 PM   #4
MrTrollkien
So Fucking Banned
 
Industry Role:
Join Date: Mar 2014
Location: Germany
Posts: 2,363
Some really wise tips. Hopefully, we will read more from you.
One must live long to learn.
MrTrollkien is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 04-08-2014, 03:54 PM   #5
KickAssJesse
Confirmed User
 
KickAssJesse's Avatar
 
Industry Role:
Join Date: Jul 2008
Location: Los Angeles
Posts: 943
Nice read, Spike; some great tips and tricks to keep your members
__________________

Contact - email: jesse~AT~atkcash~DOT~com - Skype: kickassjesse - ICQ: 386185547
ATK Cash $$$
KickAssJesse is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 04-08-2014, 04:53 PM   #6
Syrenka
Registered User
 
Syrenka's Avatar
 
Industry Role:
Join Date: May 2011
Location: Colorado
Posts: 78
Thanks! Great read fantastic advice.
Syrenka is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 04-08-2014, 05:24 PM   #7
dillonaire
Confirmed User
 
dillonaire's Avatar
 
Join Date: May 2009
Location: San Francisco
Posts: 1,640
excellent read!

__________________
"Deja moo - The feeling you've heard this Bull before."

ICQ: 370224852 / Skype: jeffreydillon
dillonaire is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 04-08-2014, 06:57 PM   #8
Relentless
www.EngineFood.com
 
Relentless's Avatar
 
Industry Role:
Join Date: Aug 2006
Posts: 5,644
Nice writeup spike. The labyrinth idea is interesting, and not something I've done.

Any specific examples on what you would include or exclude to create that kind of interface?

Thanks for your time
__________________


Website Secure | Engine Food
ICQ# 266-942-896
Relentless is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 04-08-2014, 09:52 PM   #9
Spunky
I need a beer
 
Spunky's Avatar
 
Industry Role:
Join Date: Jun 2002
Location: ♠ Toiletville ♠
Posts: 132,437
Interesting read,great tips
__________________
Advertise Here

Spunky is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 04-08-2014, 10:48 PM   #10
The Porn Nerd
Living The Dream
 
The Porn Nerd's Avatar
 
Industry Role:
Join Date: Jun 2009
Location: Inside a Monitor
Posts: 14,260
Fantastic article - and I love the bit about the confusing Members Area. LOL I do that - inside mine I have 32+ paysites as Bonus sites for Members and a lot of daily-updated feeds but they're all spread out so it takes Mems awhile to figure out where everything is. People actually LIKE to search for things (once they're a Member).

Anyway great stuff! (And Homegrown rocks.)
__________________
My Affiliate Programs:
Porn Nerd Cash | Erotic Revenue | Aggressive Dollars | Porn Showcase


Over 80 paysites to promote!
ICQ: 579915163

Last edited by The Porn Nerd; 04-08-2014 at 10:49 PM..
The Porn Nerd is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 04-09-2014, 04:47 AM   #11
is magic
Registered User
 
is magic's Avatar
 
Industry Role:
Join Date: Jul 2012
Location: Austria
Posts: 73
Also from me congrats to this nice article
__________________
ImRich

PartnerCash

Skype: imrich.munkapc
E-mail: [email protected]
ICQ: 560 329 908

is magic is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 04-09-2014, 05:19 AM   #12
mopek1
Confirmed User
 
Industry Role:
Join Date: Jun 2004
Location: Canada
Posts: 1,966
Quote:
Originally Posted by The Porn Nerd View Post
I love the bit about the confusing Members Area. LOL

That struck me as well ...
mopek1 is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 04-09-2014, 05:48 AM   #13
xanadu
Ex Greek
 
xanadu's Avatar
 
Industry Role:
Join Date: Sep 2006
Location: Barcelona
Posts: 624
thank you Spike, very nice read!
__________________
[email protected]
icq:422602113
skype:panoskouvatsos
Free Panos in ?!!!
xanadu is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 04-09-2014, 02:44 PM   #14
S P A N N O W
Everywhere You Wanna Be!
 
S P A N N O W's Avatar
 
Industry Role:
Join Date: Mar 2004
Location: NorCal
Posts: 11,934

A very good read, well done my friend
__________________


LinkedIn - Twitter - Portfolio - Ambush - Email
SKYPE: markspannow - ICQ: 199698846

S P A N N O W is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 04-09-2014, 02:57 PM   #15
DamianJ
So Fucking Banned
 
Industry Role:
Join Date: Jul 2006
Location: A magical land
Posts: 15,807
Quote:
Originally Posted by The Porn Nerd View Post
People actually LIKE to search for things
What do you base that on?
DamianJ is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 04-09-2014, 07:13 PM   #16
Luscious Media
Confirmed User
 
Luscious Media's Avatar
 
Industry Role:
Join Date: Feb 2005
Location: Foxwoods
Posts: 785
whatfuckinever
__________________
Luscious Media
ICQ: 293-550-859
CFNM Cash
Luscious Media is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 04-10-2014, 02:59 AM   #17
C H R I S
Too lazy to set a custom title
 
C H R I S's Avatar
 
Industry Role:
Join Date: Nov 2005
Location: Marina Del Rey
Posts: 10,769
Respect.

Spike you are even more knowledgeable than in person.
__________________
CHRIS L | Director of Sales
ETOLOGY | DATING TRAFFIC | Buy/Sell PREMIUM Traffic (Members Area, Display, Pops, Tabs, Mobile and Email traffic)
SKYPE : chrisandbee69 | EMAIL: cl at etology dot com

C H R I S is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 04-11-2014, 09:31 AM   #18
Kat
Confirmed User
 
Kat's Avatar
 
Industry Role:
Join Date: Aug 2011
Posts: 210
Great Friday Afternoon reading!
__________________
Kat Revenga
Marketing & Events
AVN Media Network
email: [email protected]
Skype: rosen.mia
Icq: 636190656
Kat is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 04-11-2014, 03:31 PM   #19
myjah
Back in the harbor
 
Industry Role:
Join Date: Sep 2003
Posts: 11,469
Thanks so much for kicking things back off Spike! Great article that every site owner can benefit from
__________________


VP of Marketing
AVN Media Network
Skype: AVNJill
[email protected]
myjah is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 04-14-2014, 12:51 AM   #20
biris
Confirmed User
 
biris's Avatar
 
Industry Role:
Join Date: Jun 2008
Posts: 105
really nice article indeed, thanks
__________________
SEXTRONIX
DATETRONIX
GAYTRONIX
HENTAIBIZ

[email protected]
skype: georgios.biris
icq: 429864303
biris is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 04-14-2014, 02:56 PM   #21
Far-L
Confirmed User
 
Far-L's Avatar
 
Industry Role:
Join Date: Feb 2002
Location: Seattle
Posts: 6,079
Quote:
Originally Posted by DamianJ View Post
What do you base that on?
There is a company called "Google"... you may have heard of it...

Actually, we tested inside our member area, where we are continually garnering feedback from our members, and always trying to improve search functionality through crowd sourcing, etc.
__________________
HomegrownCash.com, the affiliate program of Homegrown Video - The Largest Collection of Amateur XXX - Est. 1982.
Contact
- Email: farrell AT homegrownvideo D com Skype: hgfarl
Newsweek Magazine - "Homegrown Video, the longest running series in the history of porn."
Far-L is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 04-16-2014, 06:10 AM   #22
Sinistress
Registered User
 
Sinistress's Avatar
 
Industry Role:
Join Date: Jun 2013
Location: Missouri
Posts: 40
nice

Thank you for your post
__________________
video producer dialogs
www.sinocalypse.com

ICQ: 6819975
[email protected]
Sinistress is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 11-27-2014, 03:36 PM   #23
Erorina
Registered User
 
Industry Role:
Join Date: Nov 2014
Posts: 33
appreciate your time invested into this article
Erorina is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 12-10-2014, 04:31 PM   #24
roxanneraid
Registered User
 
Industry Role:
Join Date: Dec 2014
Posts: 35
Nice and useful article. Thanks
roxanneraid is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 12-10-2014, 05:41 PM   #25
hotbarbie
Registered User
 
Industry Role:
Join Date: Dec 2014
Posts: 32
Another great tutorial!
hotbarbie is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 12-11-2014, 05:25 AM   #26
thecatwrites
Confirmed User
 
thecatwrites's Avatar
 
Industry Role:
Join Date: Dec 2014
Posts: 421
Really helpful info! Thanks a lot
thecatwrites is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 12-12-2014, 01:01 AM   #27
valerynoir
Registered User
 
Industry Role:
Join Date: Dec 2014
Posts: 32
Wow, this is fucking fantastic
valerynoir is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 12-12-2014, 01:01 AM   #28
zelca4ever
Registered User
 
Industry Role:
Join Date: Dec 2014
Posts: 31
Interesting read, thankyou
zelca4ever is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 12-12-2014, 01:01 AM   #29
mihaitza
Registered User
 
Industry Role:
Join Date: Dec 2014
Posts: 30
Bumping this up as I read it.
mihaitza is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 12-12-2014, 01:01 AM   #30
horikh
Registered User
 
Industry Role:
Join Date: Dec 2014
Posts: 33
This is HUGE man, thanks!
horikh is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 12-12-2014, 02:03 AM   #31
silviustr
Registered User
 
Industry Role:
Join Date: Dec 2014
Posts: 30
Excellent post, thanks a lot !!
silviustr is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 12-12-2014, 02:21 AM   #32
miss.ralu
Registered User
 
Industry Role:
Join Date: Dec 2014
Posts: 30
Nice insight, thanks for sharing!
miss.ralu is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 12-12-2014, 02:21 AM   #33
parleal
Registered User
 
Industry Role:
Join Date: Dec 2014
Posts: 30
This is so true. Learned it the hard way.
parleal is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 12-13-2014, 05:12 AM   #34
VladisMarines
So Fucking Banned
 
Industry Role:
Join Date: Dec 2014
Posts: 30
Quote:
Originally Posted by DamianJ View Post
What do you base that on?
On the fact that people like to care enough to search it
VladisMarines is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 12-16-2014, 02:40 PM   #35
newjack509
Registered User
 
Industry Role:
Join Date: Nov 2014
Posts: 42
very good article! interesting!
newjack509 is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 12-17-2014, 05:44 PM   #36
fappingJack
So Fucking Banned
 
Industry Role:
Join Date: Dec 2014
Location: somewhere down the road
Posts: 2,175
Nice sharing!
fappingJack is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 12-20-2014, 05:54 PM   #37
leila_mia
Registered User
 
Industry Role:
Join Date: Dec 2014
Posts: 10
Thank you for posting this, it's awesome!
leila_mia is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 02-11-2015, 03:29 AM   #38
REDhorse
So Fucking Banned
 
Industry Role:
Join Date: Feb 2015
Posts: 86
nice tips
REDhorse is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 03-27-2015, 04:56 AM   #39
crist3l
Registered User
 
crist3l's Avatar
 
Industry Role:
Join Date: Mar 2015
Posts: 66
Thank you !! Nice read!
__________________
http://clips4sale.com/91243
crist3l is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 10-16-2015, 03:07 PM   #40
rudimentalcom
Registered User
 
Industry Role:
Join Date: Feb 2015
Posts: 31
Excellent read. Good points throughout!
rudimentalcom is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 01-05-2016, 11:57 AM   #41
j3rkules
VIP
 
j3rkules's Avatar
 
Industry Role:
Join Date: Jul 2013
Posts: 17,971
Thank you for writing it!
__________________


I have been using them for over ten years now for my adult sites and I am very happy with their services.
j3rkules is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 01-23-2016, 01:31 AM   #42
xxxclusive
Registered User
 
xxxclusive's Avatar
 
Industry Role:
Join Date: Oct 2012
Posts: 34
Good read. thx
__________________
Program: http://www.hornydreambabez.com/webmasters

Email: info // hornydreambabez / com
xxxclusive is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 02-03-2016, 12:18 PM   #43
Tomxxx
Registered User
 
Tomxxx's Avatar
 
Industry Role:
Join Date: Jan 2015
Location: Zagreb, Croatia
Posts: 82
Excellent read! tnx
Tomxxx is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 12-02-2016, 02:46 AM   #44
pornmovies.xxx
Registered User
 
pornmovies.xxx's Avatar
 
Industry Role:
Join Date: Nov 2015
Location: Zagreb, Croatia
Posts: 39
It's always important to engage with a customer.
Those pages that have "live chats" and that are actually persons from the other site tend to have better sale rates as far as I realized.
__________________
Get your discounted offer listed at Coupons.xxx which is a part of NeXXXus network.
pornmovies.xxx is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 09-06-2017, 08:02 PM   #45
rayadp05
TRUEAMATEURMODELS.COM
 
rayadp05's Avatar
 
Industry Role:
Join Date: Nov 2005
Location: TrueAmateurModels.com
Posts: 3,687
I agree 100%
rayadp05 is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 11-23-2017, 01:38 AM   #46
SonyaGlam
Registered User
 
SonyaGlam's Avatar
 
Industry Role:
Join Date: Nov 2017
Posts: 5
Very useful advice. Thank you!!!
SonyaGlam is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Old 12-01-2017, 06:43 PM   #47
Slavic Porn
Registered User
 
Industry Role:
Join Date: Jan 2015
Posts: 32
A good read.
Slavic Porn is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote
Post New Thread Reply
Go Back   GoFuckYourself.com - Adult Webmaster Forum > >

Bookmarks
Thread Tools




©2000-, AVN Media Network Inc



Powered by vBulletin
Copyright © 2000- Jelsoft Enterprises Limited.