Every Ad Should Be A Part Of A Marketing Strategy - GoFuckYourself.com

AdultB2B · 04-26-2010, 06:10 AM

Every Ad Should Be A Part Of A Marketing Strategy

People are usually surprised when they first approach us about writing ads for their products or services. They're shocked when they hear they can't get an ad written for less than $2,500, and the average price is typically around $5,000. For a single ad - just one. The reason is, there's a lot of legwork and research that has to happen before the ad can be written. There are a lot of things you've got to understand and take into consideration before you can churn out even a simple advertisement.

Then, you've got to create a master strategy for advertising, marketing, and selling your product that takes into account your selling advantages, or Inside Reality, and the customer's needs. You can't just make stuff up on the spur of the moment that's based on nothing more than your best guess of what's going to work. You've got to be more sophisticated than that. What's the Boy Scout motto? Be prepared. Same thing in advertising. Know your strategy, know what your customers want, innovate your business, know the best way to say things, and then write the ads.

Here is a quick laundry list - of stuff to be sorted out and deciphered before you start writing. This is not a list of techniques, but base-level grounding materials that precede any ad writing. For example, you need to determine your advertisement's objective:

- Is it trying to get orders?
- Inquiries?
- Generate Leads?
- Promote Brand Awareness?

Then you've got to figure out who your target market is and what they need to see and hear from you to make a compelling sales argument.

- What format will they most readily accept your information?
- Would they watch a video brochure, or do they just need a postcard?
- What kinds of things influence their buying decisions?
- Have they been burned by someone in your industry before?
- Is what you're selling not important enough for them to put a lot of thought
into it?
- Or is it a major purchase that requires them seeing something really impressive?
- Or is it somewhere in between?

You've got to know all this before you start writing the advertisement or it's inevitable that you'll be saying the wrong things to the wrong people. And your Inside Reality will not mirror your Outside Perception.

The good news is that it's NOT that difficult, but people will sometimes say, "Look, I get all that stuff about creating a whole marketing plan, but I really, really need a flyer right now. Can you just put that together real fast, and then worry about the rest of the marketing plan later? And the answer is - yes, but we can't guarantee it'll work! This exact thing happened with a guy who had a replacement window business. Since we've done a lot of work in the construction and home improvement business, we already knew quite a bit about how to put together his entire marketing plan. This was before we did any of the preliminary legwork.

He was presented with an entire marketing plan, a strategy called the Code of Ethics and Competency. This strategy is excellent for good, honest companies who happen to be in industries that have problems with shady operators. The kind of shady operators who have reputations for being less than forthright with consumers, like window companies for instance. So, he was advised to integrate the strategy into his telemarketing, advertising, yard signs, trade show booths, sales presentations, and into every single aspect of his marketing. We're talking about a full-blown powerhouse marketing strategy that would absolutely beat every one of his competitors. And his comment was, "Yeah, but right now I just need a flyer that my guys can stick on people's doors. Can you do that?

The short answer is No! Why? Because you just can't shortcut the system, slap a couple of techniques together, and hope you'll get stellar results. You've got to take the time to create a master game plan and build a case that convinces your prospects that it's worth their time and money to even consider doing business with you. And every ad you place should have a specific, predetermined purpose, and should pull it's own weight.

This article and the ones to follow in the GFY Educational Series were previously published as part of a marketing system that Adult B2B Marketing has full copyright approval to republish. For more information contact Adult B2B Marketing.

myjah · 04-26-2010, 10:16 AM

Thanks again Bruce for another informative article!

Barefootsies · 04-29-2010, 05:32 PM

Thanks for sharing buddy.

trevesty · 04-29-2010, 07:58 PM

Good post. Thanks!

Kolargol · 04-29-2010, 09:46 PM

If creation of an ad costs $5000 how much will the whole campaign cost and how many of webmasters at GFY can actually afford it? I suppose not that many ("telemarketing, advertising, yard signs, trade show booths...").

Nicky · 04-30-2010, 04:37 AM

Quote:

Originally Posted by Kolargol

If creation of an ad costs $5000 how much will the whole campaign cost and how many of webmasters at GFY can actually afford it? I suppose not that many ("telemarketing, advertising, yard signs, trade show booths...").

This article is aimed at mainstream. Some of It do apply to adult though.

Emma · 04-30-2010, 05:13 AM

thank you for sharing

djtomcat · 05-13-2010, 09:36 AM

Very good post will.

frankmcross · 03-10-2011, 12:04 AM

A really great post. Thanks for the share

mukeshsnp · 07-09-2011, 03:22 AM

great post, really helpful

dc0ded · 07-20-2011, 03:08 AM

nice read . very educational. learnt a lot . thank you very much. looking forward to listening a lot from you.

possiblygreen · 10-06-2011, 12:24 PM

Well that gave me something to think about! Thank you

ArtinSever · 03-25-2012, 06:27 AM

useful. thanks

topwebmodels_chris · 03-26-2012, 01:36 PM

Hey that was helpful. Thanks!

Bat_Man · 04-05-2012, 01:48 AM

Very useful thread .. Nice to read it ..

webmas13 · 07-14-2012, 05:10 PM

excellent Bruce

Bat_Man · 08-02-2012, 05:15 AM

Helpful post...thank you....

SkinBoysCash · 08-02-2012, 11:02 AM

Great Read! Thanks for the Valuable Info

smashits · 08-28-2012, 03:36 AM

I think charges are too high for creating one head especially in this time of recession.

TaraLincoln · 10-08-2012, 03:38 PM

Marketing for online is differant from print marketing iv learned... ;o)

whtdrgn · 03-29-2013, 07:17 PM

Bookmarked

Stacy Crak · 09-23-2013, 12:33 PM

Smart, thank you

equalspequals · 10-17-2013, 03:24 PM

Thanks again!

Sinistress · 04-16-2014, 05:13 AM

Thank you for your post

G3Dyn · 04-16-2014, 05:16 AM

Nice post!

Erorina · 11-27-2014, 03:36 PM

nice information

roxanneraid · 12-10-2014, 04:32 PM

Great piece, thanks mate

hotbarbie · 12-10-2014, 05:44 PM

great article, you're the best!

thecatwrites · 12-11-2014, 08:25 PM

Very informative as always

mihaitza · 12-12-2014, 12:55 AM

Excellent post, thanks a lot !!

bella.franceska · 12-12-2014, 01:59 AM

Very interesting reading and thank you.

silviustr · 12-12-2014, 01:59 AM

Thanks a lot man for all this killer post

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04-26-2010, 06:10 AM	#1
AdultB2B Adult Site Broker Industry Role: Join Date: Apr 2007 Location: Pattaya, Thailand Posts: 1,330	Every Ad Should Be A Part Of A Marketing Strategy Every Ad Should Be A Part Of A Marketing Strategy People are usually surprised when they first approach us about writing ads for their products or services. They're shocked when they hear they can't get an ad written for less than $2,500, and the average price is typically around $5,000. For a single ad - just one. The reason is, there's a lot of legwork and research that has to happen before the ad can be written. There are a lot of things you've got to understand and take into consideration before you can churn out even a simple advertisement. Then, you've got to create a master strategy for advertising, marketing, and selling your product that takes into account your selling advantages, or Inside Reality, and the customer's needs. You can't just make stuff up on the spur of the moment that's based on nothing more than your best guess of what's going to work. You've got to be more sophisticated than that. What's the Boy Scout motto? Be prepared. Same thing in advertising. Know your strategy, know what your customers want, innovate your business, know the best way to say things, and then write the ads. Here is a quick laundry list - of stuff to be sorted out and deciphered before you start writing. This is not a list of techniques, but base-level grounding materials that precede any ad writing. For example, you need to determine your advertisement's objective: - Is it trying to get orders? - Inquiries? - Generate Leads? - Promote Brand Awareness? Then you've got to figure out who your target market is and what they need to see and hear from you to make a compelling sales argument. - What format will they most readily accept your information? - Would they watch a video brochure, or do they just need a postcard? - What kinds of things influence their buying decisions? - Have they been burned by someone in your industry before? - Is what you're selling not important enough for them to put a lot of thought into it? - Or is it a major purchase that requires them seeing something really impressive? - Or is it somewhere in between? You've got to know all this before you start writing the advertisement or it's inevitable that you'll be saying the wrong things to the wrong people. And your Inside Reality will not mirror your Outside Perception. The good news is that it's NOT that difficult, but people will sometimes say, "Look, I get all that stuff about creating a whole marketing plan, but I really, really need a flyer right now. Can you just put that together real fast, and then worry about the rest of the marketing plan later? And the answer is - yes, but we can't guarantee it'll work! This exact thing happened with a guy who had a replacement window business. Since we've done a lot of work in the construction and home improvement business, we already knew quite a bit about how to put together his entire marketing plan. This was before we did any of the preliminary legwork. He was presented with an entire marketing plan, a strategy called the Code of Ethics and Competency. This strategy is excellent for good, honest companies who happen to be in industries that have problems with shady operators. The kind of shady operators who have reputations for being less than forthright with consumers, like window companies for instance. So, he was advised to integrate the strategy into his telemarketing, advertising, yard signs, trade show booths, sales presentations, and into every single aspect of his marketing. We're talking about a full-blown powerhouse marketing strategy that would absolutely beat every one of his competitors. And his comment was, "Yeah, but right now I just need a flyer that my guys can stick on people's doors. Can you do that? The short answer is No! Why? Because you just can't shortcut the system, slap a couple of techniques together, and hope you'll get stellar results. You've got to take the time to create a master game plan and build a case that convinces your prospects that it's worth their time and money to even consider doing business with you. And every ad you place should have a specific, predetermined purpose, and should pull it's own weight. This article and the ones to follow in the GFY Educational Series were previously published as part of a marketing system that Adult B2B Marketing has full copyright approval to republish. For more information contact Adult B2B Marketing. __________________ Adult Site Broker - The Ethical Broker ASB Cash Adult Site Broker Talk

04-26-2010, 10:16 AM	#2
myjah Back in the harbor Industry Role: Join Date: Sep 2003 Posts: 11,482	Thanks again Bruce for another informative article! __________________ VP of Marketing AVN Media Network Skype: AVNJill [email protected]

04-29-2010, 05:32 PM	#3
Barefootsies Choice is an Illusion Industry Role: Join Date: Feb 2005 Location: Land of Obama Posts: 42,635	Thanks for sharing buddy. __________________ Should You Email Your Members? Link1 \| Link2 \| Link3 Enough Said. "Would you rather live like a king for a year or like a prince forever?"

07-09-2011, 03:22 AM	#10
mukeshsnp Registered User Join Date: Nov 2006 Posts: 32	great post, really helpful __________________ High Quality Fetish & Hardcore Asian Content http://asianxcontent.com admin (@) asianxcontent.com

07-20-2011, 03:08 AM	#11
dc0ded Confirmed User Industry Role: Join Date: May 2011 Location: Bedworth, United Kingdom Posts: 1,022	nice read . very educational. learnt a lot . thank you very much. looking forward to listening a lot from you. __________________ Guaranteed Adult SEO Service- Just $275 per month

04-29-2010, 07:58 PM	#4
trevesty Confirmed User Industry Role: Join Date: Aug 2006 Location: Midwest Posts: 3,793	Good post. Thanks!

04-29-2010, 09:46 PM	#5
Kolargol Confirmed User Join Date: Mar 2003 Location: www.footfetishsponsors.com Posts: 1,319	If creation of an ad costs $5000 how much will the whole campaign cost and how many of webmasters at GFY can actually afford it? I suppose not that many ("telemarketing, advertising, yard signs, trade show booths...").

04-30-2010, 05:13 AM	#7
Emma Confirmed User Join Date: Apr 2003 Location: England Posts: 2,288	thank you for sharing

05-13-2010, 09:36 AM	#8
djtomcat Registered User Join Date: Feb 2008 Posts: 32	Very good post will.

03-10-2011, 12:04 AM	#9
frankmcross Registered User Industry Role: Join Date: Jul 2010 Location: Nor Cal Posts: 25	A really great post. Thanks for the share

10-06-2011, 12:24 PM	#12
possiblygreen Registered User Industry Role: Join Date: Sep 2011 Posts: 38	Well that gave me something to think about! Thank you

03-25-2012, 06:27 AM	#13
ArtinSever Registered User Industry Role: Join Date: Mar 2012 Posts: 66	useful. thanks

03-26-2012, 01:36 PM	#14
topwebmodels_chris Confirmed User Industry Role: Join Date: Jul 2011 Posts: 100	Hey that was helpful. Thanks!

04-05-2012, 01:48 AM	#15
Bat_Man Confirmed User Industry Role: Join Date: Apr 2012 Posts: 421	Very useful thread .. Nice to read it ..

07-14-2012, 05:10 PM	#16
webmas13 Registered User Industry Role: Join Date: Jul 2012 Location: Amsterdam Posts: 23	excellent Bruce __________________ WWW.BRAZZERS.COM Powered by JuggCash WWW.EXPLICITAL.COM ICQ: 649792088

08-02-2012, 05:15 AM	#17
Bat_Man Confirmed User Industry Role: Join Date: Apr 2012 Posts: 421	Helpful post...thank you.... __________________ Content lock your adult sites with BLAM ADS

08-02-2012, 11:02 AM	#18
SkinBoysCash Registered User Industry Role: Join Date: Jun 2012 Posts: 53	Great Read! Thanks for the Valuable Info

08-28-2012, 03:36 AM	#19
smashits Confirmed User Industry Role: Join Date: Dec 2010 Posts: 304	I think charges are too high for creating one head especially in this time of recession. __________________ Adult Article Writing \| Adult Directory Submission \|

10-08-2012, 03:38 PM	#20
TaraLincoln Registered User Industry Role: Join Date: Apr 2012 Posts: 40	Thank You ;0) Marketing for online is differant from print marketing iv learned... ;o)

03-29-2013, 07:17 PM	#21
whtdrgn Registered User Industry Role: Join Date: Jul 2003 Location: USA Posts: 38	Bookmarked

09-23-2013, 12:33 PM	#22
Stacy Crak Registered User Industry Role: Join Date: Aug 2013 Location: Canada Posts: 44	Smart, thank you __________________

10-17-2013, 03:24 PM	#23
equalspequals Registered User Industry Role: Join Date: Oct 2013 Posts: 50	Thanks again!

04-16-2014, 05:13 AM	#24
Sinistress Registered User Industry Role: Join Date: Jun 2013 Location: Missouri Posts: 40	nice Thank you for your post __________________ video producer dialogs www.sinocalypse.com ICQ: 6819975 [email protected]

04-16-2014, 05:16 AM	#25
G3Dyn Registered User Industry Role: Join Date: Feb 2014 Location: United States Posts: 34	Nice post! __________________ Gregg Nelson Dyn - www.dyn.com [email protected] Skype: gregg.nelson.dyn ICQ 656236448

11-27-2014, 03:36 PM	#26
Erorina Registered User Industry Role: Join Date: Nov 2014 Posts: 33	nice information

12-10-2014, 04:32 PM	#27
roxanneraid Registered User Industry Role: Join Date: Dec 2014 Posts: 35	Great piece, thanks mate

12-10-2014, 05:44 PM	#28
hotbarbie Registered User Industry Role: Join Date: Dec 2014 Posts: 32	great article, you're the best!

12-11-2014, 08:25 PM	#29
thecatwrites Confirmed User Industry Role: Join Date: Dec 2014 Posts: 418	Very informative as always

12-12-2014, 12:55 AM	#30
mihaitza Registered User Industry Role: Join Date: Dec 2014 Posts: 30	Excellent post, thanks a lot !!

12-12-2014, 01:59 AM	#31
bella.franceska Registered User Industry Role: Join Date: Dec 2014 Posts: 30	Very interesting reading and thank you.

12-12-2014, 01:59 AM	#32
silviustr Registered User Industry Role: Join Date: Dec 2014 Posts: 30	Thanks a lot man for all this killer post

12-12-2014, 02:20 AM	#33
miss.ralu Registered User Industry Role: Join Date: Dec 2014 Posts: 30	Killer article.

12-12-2014, 02:20 AM	#34
parleal Registered User Industry Role: Join Date: Dec 2014 Posts: 30	Great tips.

12-16-2014, 03:24 AM	#35
fappingJack So Fucking Banned Industry Role: Join Date: Dec 2014 Location: somewhere down the road Posts: 2,172	good work. thank you very helpful.

12-16-2014, 02:45 PM	#36
newjack509 Registered User Industry Role: Join Date: Nov 2014 Posts: 42	very good, very usefull! thanks!