The Distinction Between The Medium And The Advertisement - GoFuckYourself.com

AdultB2B · 05-10-2010, 11:19 AM

The Distinction Between The Medium And The Advertisement

When it comes to advertising it's really important you realize right up front the significant difference between the medium and your advertisement. You see, there are two main parts to any advertisement:

1) The Medium (e.g. TV, Radio, Postcard, Magazine, etc.)
2) WHAT YOU ACTUALLY SAY in the medium.

This is an important distinction because many business owners become jaded toward some forms of advertising because it hasn't worked for them in the past - and they almost ALWAYS blame the medium without any regard for how good or bad their ad was! People often say things like, "We tried radio and it doesn't work for this kind of business." Or, "We sent 15,000 pieces of direct mail and only got back 6 orders...it doesn't work!" Well, maybe that's true. But just because it didn't work, doesn't mean it won't work. Maybe you just haven't communicated your message effectively. Or maybe you bought space on the wrong day. Or you had a lousy headline that turned people off. Or, maybe the medium Was wrong.

There are dozens of things that can be wrong with an ad that would cause it to not work. The important thing is to not jump to the wrong conclusion. Mark Twain said, "We should be careful not to be like the cat that sits down on a hot stove. She will never sit down on a hot stove -again- and that is well; but she will also never sit down on a cold one either." Now this is higher learning stuff, so it bears repeating and a short explanation: "The cat who sat on the hot stove," will draw a global generalization about every stove being hot all the time. But in advertising this kind of global conclusion could keep you from attaining Fantastic results in the marketplace...and all because of fear brought on by an inaccurate conclusion, or poor results that you got while conducting a test without the proper skills.

Advertising is one of the few things in life that people think they can do well, even with little or no training...but it's not like that with other things. What if someone sat You in front of a heart surgery patient and said "Okay, go ahead and do the bypass surgery and see what happens?" Then let's say you tried to do the surgery, best as you could based on the book "Heart Surgery For Dummies," and then the patient died. What would you conclude? That heart bypass surgery is an invalid science? That the procedure is absolutely impossible to successfully complete? People who need heart surgery will just have to find some other way to fix their problem, because this bypass surgery stuff just doesn't work.

Sounds ridiculous doesn't it? But this far-out example proves a very important point. Of course you wouldn't draw that conclusion about heart surgery based on your own personal inability to perform the procedure. And you'd probably be quick to point out that heart surgery really ought to be left to someone who's been trained from something a little more advanced than "Heart Surgery For Dummies." So here's what Mark Twain's quote about the cat who sat on the hot stove means in terms of advertising: There are a lot of variables in advertising, any one of which could mess up your results if not done properly.

Remember there are two major parts to every advertisement - the medium it's placed in, and what the advertisement actually says: Don't pre-judge a medium and say it won't work before you know how to make it work...even if it's failed miserably in the past. Just because it hasn't worked - doesn't mean it can't work.

This article and the ones to follow in the GFY Educational Series were previously published as part of a marketing system that Adult B2B Marketing has full copyright approval to republish. For more information contact Adult B2B Marketing.

Barefootsies · 05-10-2010, 11:30 AM

Good read. Thanks buddy clams.

myjah · 05-12-2010, 09:47 AM

Good information that is often overlooked in the shuffle! Thanks Bruce!

gideongallery · 05-12-2010, 11:27 AM

Quote:

Originally Posted by AdultB2B

The Distinction Between The Medium And The Advertisement

When it comes to advertising it's really important you realize right up front the significant difference between the medium and your advertisement. You see, there are two main parts to any advertisement:

1) The Medium (e.g. TV, Radio, Postcard, Magazine, etc.)
2) WHAT YOU ACTUALLY SAY in the medium.

This is an important distinction because many business owners become jaded toward some forms of advertising because it hasn't worked for them in the past - and they almost ALWAYS blame the medium without any regard for how good or bad their ad was! People often say things like, "We tried radio and it doesn't work for this kind of business." Or, "We sent 15,000 pieces of direct mail and only got back 6 orders...it doesn't work!" Well, maybe that's true. But just because it didn't work, doesn't mean it won't work. Maybe you just haven't communicated your message effectively. Or maybe you bought space on the wrong day. Or you had a lousy headline that turned people off. Or, maybe the medium Was wrong.

There are dozens of things that can be wrong with an ad that would cause it to not work. The important thing is to not jump to the wrong conclusion. Mark Twain said, "We should be careful not to be like the cat that sits down on a hot stove. She will never sit down on a hot stove -again- and that is well; but she will also never sit down on a cold one either." Now this is higher learning stuff, so it bears repeating and a short explanation: "The cat who sat on the hot stove," will draw a global generalization about every stove being hot all the time. But in advertising this kind of global conclusion could keep you from attaining Fantastic results in the marketplace...and all because of fear brought on by an inaccurate conclusion, or poor results that you got while conducting a test without the proper skills.

Advertising is one of the few things in life that people think they can do well, even with little or no training...but it's not like that with other things. What if someone sat You in front of a heart surgery patient and said "Okay, go ahead and do the bypass surgery and see what happens?" Then let's say you tried to do the surgery, best as you could based on the book "Heart Surgery For Dummies," and then the patient died. What would you conclude? That heart bypass surgery is an invalid science? That the procedure is absolutely impossible to successfully complete? People who need heart surgery will just have to find some other way to fix their problem, because this bypass surgery stuff just doesn't work.
Sounds ridiculous doesn't it? But this far-out example proves a very important point. Of course you wouldn't draw that conclusion about heart surgery based on your own personal inability to perform the procedure. And you'd probably be quick to point out that heart surgery really ought to be left to someone who's been trained from something a little more advanced than "Heart Surgery For Dummies." So here's what Mark Twain's quote about the cat who sat on the hot stove means in terms of advertising: There are a lot of variables in advertising, any one of which could mess up your results if not done properly.

Remember there are two major parts to every advertisement - the medium it's placed in, and what the advertisement actually says: Don't pre-judge a medium and say it won't work before you know how to make it work...even if it's failed miserably in the past. Just because it hasn't worked - doesn't mean it can't work.

This article and the ones to follow in the GFY Educational Series were previously published as part of a marketing system that Adult B2B Marketing has full copyright approval to republish. For more information contact Adult B2B Marketing.

you have to send this posting to robbie and kane

LoveSandra · 05-12-2010, 12:11 PM

Good read

fatfoo · 05-12-2010, 05:03 PM

Speaking of surgeries, I just don't understand how a heart can be taken out and put into another body. Unbelievable.

pr0 · 05-13-2010, 09:05 AM

Good information, just goes to show....the importance of hiring a good advertising consultant, if your traffic source goes stagnant.

Fresh blood, the corner stone to any good marketing strategy as well :-)

Dating Port · 08-12-2010, 06:29 AM

Quote:

Originally Posted by pr0

Good information, just goes to show....the importance of hiring a good advertising consultant, if your traffic source goes stagnant.

Fresh blood, the corner stone to any good marketing strategy as well :-)

How do you find a GOOD consultant instead of most who just want your money and are not really interested in YOUR needs?

So far my annual budget is over $2000 with mixed results from known and new sources. Mainly bad with the new sources but my known sources are drying up.

GGB_Angel · 08-23-2010, 05:19 PM

Great post. It makes it worse when the program owner has an ego that won't let them consider the fact that they may be wrong about something. Glad to see this was written down! Well done.

dc0ded · 07-20-2011, 03:41 AM

excellent article. very well written and very informative. thank you very much and keep posting such nice articles.

My Pimp · 09-10-2011, 02:43 PM

Very interesting article .

Bat_Man · 04-22-2012, 08:42 AM

Awesome one .. Nice sharing :D

jebon · 05-28-2012, 02:20 AM

good info..thank you

GFELIFE · 06-09-2012, 02:48 PM

Quote:

Originally Posted by Barefootsies

Good read. Thanks buddy clams.

gfelife is the best

whtdrgn · 03-29-2013, 07:15 PM

Great read, thanks for share

Erorina · 11-27-2014, 03:42 PM

thank you so much

roxanneraid · 12-10-2014, 04:25 PM

Thanks for all this info:D

zelca4ever · 12-12-2014, 01:32 AM

Great tips.

valerynoir · 12-12-2014, 01:32 AM

Excellent information. Thanks for sharing.

mihaitza · 12-12-2014, 01:32 AM

Wow, this is fucking fantastic:D

horikh · 12-12-2014, 01:32 AM

Killer article.

cinnemon · 12-12-2014, 02:54 AM

good info as always ....thanks!

aditeo · 12-12-2014, 02:54 AM

Nice to know all these things

fappingJack · 12-17-2014, 05:42 PM

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j3rkules · 01-05-2016, 12:10 PM

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tristansx · 12-28-2016, 03:22 PM

lol :-P

SauvageAdultDesign · 01-05-2017, 12:29 PM

Thanks for this one

05-10-2010, 11:19 AM	#1
AdultB2B Adult Site Broker Industry Role: Join Date: Apr 2007 Location: Pattaya, Thailand Posts: 1,326	The Distinction Between The Medium And The Advertisement The Distinction Between The Medium And The Advertisement When it comes to advertising it's really important you realize right up front the significant difference between the medium and your advertisement. You see, there are two main parts to any advertisement: 1) The Medium (e.g. TV, Radio, Postcard, Magazine, etc.) 2) WHAT YOU ACTUALLY SAY in the medium. This is an important distinction because many business owners become jaded toward some forms of advertising because it hasn't worked for them in the past - and they almost ALWAYS blame the medium without any regard for how good or bad their ad was! People often say things like, "We tried radio and it doesn't work for this kind of business." Or, "We sent 15,000 pieces of direct mail and only got back 6 orders...it doesn't work!" Well, maybe that's true. But just because it didn't work, doesn't mean it won't work. Maybe you just haven't communicated your message effectively. Or maybe you bought space on the wrong day. Or you had a lousy headline that turned people off. Or, maybe the medium Was wrong. There are dozens of things that can be wrong with an ad that would cause it to not work. The important thing is to not jump to the wrong conclusion. Mark Twain said, "We should be careful not to be like the cat that sits down on a hot stove. She will never sit down on a hot stove -again- and that is well; but she will also never sit down on a cold one either." Now this is higher learning stuff, so it bears repeating and a short explanation: "The cat who sat on the hot stove," will draw a global generalization about every stove being hot all the time. But in advertising this kind of global conclusion could keep you from attaining Fantastic results in the marketplace...and all because of fear brought on by an inaccurate conclusion, or poor results that you got while conducting a test without the proper skills. Advertising is one of the few things in life that people think they can do well, even with little or no training...but it's not like that with other things. What if someone sat You in front of a heart surgery patient and said "Okay, go ahead and do the bypass surgery and see what happens?" Then let's say you tried to do the surgery, best as you could based on the book "Heart Surgery For Dummies," and then the patient died. What would you conclude? That heart bypass surgery is an invalid science? That the procedure is absolutely impossible to successfully complete? People who need heart surgery will just have to find some other way to fix their problem, because this bypass surgery stuff just doesn't work. Sounds ridiculous doesn't it? But this far-out example proves a very important point. Of course you wouldn't draw that conclusion about heart surgery based on your own personal inability to perform the procedure. And you'd probably be quick to point out that heart surgery really ought to be left to someone who's been trained from something a little more advanced than "Heart Surgery For Dummies." So here's what Mark Twain's quote about the cat who sat on the hot stove means in terms of advertising: There are a lot of variables in advertising, any one of which could mess up your results if not done properly. Remember there are two major parts to every advertisement - the medium it's placed in, and what the advertisement actually says: Don't pre-judge a medium and say it won't work before you know how to make it work...even if it's failed miserably in the past. Just because it hasn't worked - doesn't mean it can't work. This article and the ones to follow in the GFY Educational Series were previously published as part of a marketing system that Adult B2B Marketing has full copyright approval to republish. For more information contact Adult B2B Marketing. __________________ Adult Site Broker - The Ethical Broker ASB Cash Adult Site Broker Talk

05-10-2010, 11:30 AM	#2
Barefootsies Choice is an Illusion Industry Role: Join Date: Feb 2005 Location: Land of Obama Posts: 42,635	Good read. Thanks buddy clams. __________________ Should You Email Your Members? Link1 \| Link2 \| Link3 Enough Said. "Would you rather live like a king for a year or like a prince forever?"

05-12-2010, 09:47 AM	#3
myjah Back in the harbor Industry Role: Join Date: Sep 2003 Posts: 11,482	Good information that is often overlooked in the shuffle! Thanks Bruce! __________________ VP of Marketing AVN Media Network Skype: AVNJill [email protected]

05-12-2010, 05:03 PM	#6
fatfoo ICQ:649699063 Industry Role: Join Date: Mar 2003 Posts: 27,763	Speaking of surgeries, I just don't understand how a heart can be taken out and put into another body. Unbelievable. __________________ Send me an email: [email protected]

05-13-2010, 09:05 AM	#7
pr0 rockin tha trailerpark Industry Role: Join Date: May 2001 Location: ~Coastal~ Posts: 23,088	Good information, just goes to show....the importance of hiring a good advertising consultant, if your traffic source goes stagnant. Fresh blood, the corner stone to any good marketing strategy as well :-) __________________ __________ Loadedca$h - get sum! - Revengebucks - mmm rebills! - webair (gotz sErVrz)

05-12-2010, 12:11 PM	#5
LoveSandra So Fucking Banned Join Date: Aug 2008 Location: Just Blow Me Posts: 10,551	Good read

08-23-2010, 05:19 PM	#9
GGB_Angel Registered User Join Date: May 2010 Location: Los Angeles, California and Las Vegas, Nevada Posts: 3	Great post. It makes it worse when the program owner has an ego that won't let them consider the fact that they may be wrong about something. Glad to see this was written down! Well done.

07-20-2011, 03:41 AM	#10
dc0ded Confirmed User Industry Role: Join Date: May 2011 Location: Bedworth, United Kingdom Posts: 1,022	excellent article. very well written and very informative. thank you very much and keep posting such nice articles. __________________ Guaranteed Adult SEO Service- Just $275 per month

09-10-2011, 02:43 PM	#11
My Pimp Confirmed User Join Date: May 2003 Posts: 1,201	Very interesting article .

04-22-2012, 08:42 AM	#12
Bat_Man Confirmed User Industry Role: Join Date: Apr 2012 Posts: 421	Awesome one .. Nice sharing :D

05-28-2012, 02:20 AM	#13
jebon Registered User Industry Role: Join Date: Apr 2012 Posts: 23	good info..thank you __________________ _____________________________________________

03-29-2013, 07:15 PM	#15
whtdrgn Registered User Industry Role: Join Date: Jul 2003 Location: USA Posts: 38	Great read, thanks for share

11-27-2014, 03:42 PM	#16
Erorina Registered User Industry Role: Join Date: Nov 2014 Posts: 33	thank you so much

12-10-2014, 04:25 PM	#17
roxanneraid Registered User Industry Role: Join Date: Dec 2014 Posts: 35	Thanks for all this info:D

12-12-2014, 01:32 AM	#18
zelca4ever Registered User Industry Role: Join Date: Dec 2014 Posts: 31	Great tips.

12-12-2014, 01:32 AM	#19
valerynoir Registered User Industry Role: Join Date: Dec 2014 Posts: 32	Excellent information. Thanks for sharing.

12-12-2014, 01:32 AM	#20
mihaitza Registered User Industry Role: Join Date: Dec 2014 Posts: 30	Wow, this is fucking fantastic:D

12-12-2014, 01:32 AM	#21
horikh Registered User Industry Role: Join Date: Dec 2014 Posts: 33	Killer article.

12-12-2014, 02:54 AM	#22
cinnemon Registered User Industry Role: Join Date: Dec 2014 Posts: 32	good info as always ....thanks!

12-12-2014, 02:54 AM	#23
aditeo Registered User Industry Role: Join Date: Dec 2014 Posts: 31	Nice to know all these things

12-17-2014, 05:42 PM	#24
fappingJack So Fucking Banned Industry Role: Join Date: Dec 2014 Location: somewhere down the road Posts: 2,172	Thanks for sharing ��

01-05-2016, 12:10 PM	#25
j3rkules VIP Industry Role: Join Date: Jul 2013 Posts: 22,105	Thanks for sharing this my friend. __________________ How To Build A Porn Site And Make Money \| My Best $$$ Cam Sponsor 3 Top Adult Hosting Providers

12-28-2016, 03:22 PM	#26
tristansx Registered User Industry Role: Join Date: Nov 2016 Posts: 27	lol :-P

01-05-2017, 12:29 PM	#27
SauvageAdultDesign Registered User Industry Role: Join Date: Jan 2017 Location: Berlin, Germany Posts: 65	Thanks for this one