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-   -   The dangers of Ad retargeting (https://gfy.com/showthread.php?t=1013209)

$5 submissions 03-07-2011 01:33 PM
The dangers of Ad retargeting
 
There's a thin line between retargeting and stalking. Check it out at http://www.askshane.org/traffic-gene...e-stalking.php

Quote:
I?m a big fan of companies knowing general information about me so that I can see better ads as I browse the web. I?m going to see ads anyway, might as well be ones that are interesting.

I?m also fine with retargeting, the strategy of serving me ads based on a site I?ve been to but chose to leave without making a purchase. Offline stores would love to be able to do that.

However, let?s imagine a scenario where an offline store had a sales rep follow you out of the store and start showing up everywhere you went. Starbucks, the grocery store, the driving range, church ? you name it, there he was. Always.

It wouldn?t take long for you to get pretty freaked out.

seeandsee 03-07-2011 01:37 PM
they will find your weak spots and then you will click click click :)

Mutt 03-07-2011 01:47 PM
Quote:
Originally Posted by seeandsee (Post 17963603)
they will find your weak spots and then you will click click click :)
no i won't - i can proudly say i've never clicked on a mainstream online ad in the 14 years i've been online, they can suck the thoughts out of my brain with some futuristic thought sucker and know exactly what I need or want to buy and i'm still not clicking on a banner or text ad. i know where to find what I want.

MetaMan 03-07-2011 01:52 PM
Quote:
Originally Posted by Mutt (Post 17963632)
no i won't - i can proudly say i've never clicked on a mainstream online ad in the 14 years i've been online, they can suck the thoughts out of my brain with some futuristic thought sucker and know exactly what I need or want to buy and i'm still not clicking on a banner or text ad. i know where to find what I want.
i click on just about every ad i see, text or banner. it helps me build my sites and see what the competition is doing. i will study peoples landing pages all day. a lot of times the major brands pump out millions into testing and do the work for you.

xenigo 03-07-2011 01:55 PM
Quote:
Originally Posted by MetaMan (Post 17963646)
i click on just about every ad i see, text or banner. it helps me build my sites and see what the competition is doing. i will study peoples landing pages all day. a lot of times the major brands pump out millions into testing and do the work for you.
I have the same strategy, although not all day long. :)

Angry Jew Cat - Banned for Life 03-07-2011 02:10 PM
Quote:
Originally Posted by MetaMan (Post 17963646)
i click on just about every ad i see, text or banner. it helps me build my sites and see what the competition is doing. i will study peoples landing pages all day. a lot of times the major brands pump out millions into testing and do the work for you.
EXACTLY. I am an ad clicking fucking maniac these days. Anything remotely interesting. I want to see what others are pushing and how they are doing it. Especially ads I see REPEATEDLY. It means they are PROFITABLE.

Harmon 03-07-2011 02:13 PM
Stop posting links to every website on the internet, douche bag:2 cents:

MetaMan 03-07-2011 02:17 PM
Quote:
Originally Posted by xenigo (Post 17963657)
I have the same strategy, although not all day long. :)
Well i over embellished a bit :)

but casual surfing i am always looking at ads. especially since media buy traffic is cheaper than standard search PPC most of the time.

Quote:
Originally Posted by Angry Jew Cat (Post 17963700)
EXACTLY. I am an ad clicking fucking maniac these days. Anything remotely interesting. I want to see what others are pushing and how they are doing it. Especially ads I see REPEATEDLY. It means they are PROFITABLE.
Yep if i see something new out there i am all over it these days.

dyna mo 03-07-2011 02:21 PM
retargeting is cool but needs work. i hate it when i continue seeing ads for shit i was browsing and BOUGHT

Angry Jew Cat - Banned for Life 03-07-2011 02:22 PM
If I see Frank Kern's face on my Facebook one more time I am going to lose my fucking shit... :1orglaugh

$5 submissions 03-08-2011 02:40 PM
Quote:
Originally Posted by dyna mo (Post 17963729)
retargeting is cool but needs work. i hate it when i continue seeing ads for shit i was browsing and BOUGHT
That's its key weakness right there. Unfortunately, the fix might run afoul of the new DO NOT TRACK legislation/regulation currently in the works in the US :helpme:Oh crap


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