What if you bought a network of sites and...
 

You get inside the CMS only to find that all of the ebony sites are labeled with the N word?

Would you change the names or just leave it and make money?

Unfortunately that dumb ass word is very accepted nowadays... I hate it and would probably change it... however if it was bringing in a lot of traffic as a keyword I would think about it... (I'd probably still change it)

Study the keywords and if you're not getting a lot of traffic for it, change it to black or something.

Wouldn't it be funny if Google penalized that word and you got a huge bump in traffic? I know they don't, but that'd be cool.

Not as a directory name as in wp style categories... just the name for the banners, the category in the cms... file names are more like 300x250.jpg but named hahahahahaha1

Put my site in the N-igga section.

i would leave it the way it is.

Is it making money? Leave it alone.

Dont ever break something that makes money.

Oh then leave it so you don't run the possibility of losing traffic. Surfers don't look at the file names of banners.

Did you give up on Scientology?

I would change it. That's too fucked up.
Besides two years from now do you want to see a headline calling you out for your sites using that word so much?

Leave it and just ignore whatever negativity comes as a result, shoulda thought about that before you bought it? Lol, but really, do you give a fuck what anyone thinks, especially on the internet? Changing it would simply be destructive to whatever it's built.

If it isn't broke, don't fix it. If you don't like it, write a greasemonkey script to change it on your pc or something.

I would leave it. Coloreds often refer to themselves with that word and I wouldn't want to offend them.

That is a good question. Do they convert good?

I would leave it as it is...unless the traffic isn't adding up. If the traffic isn't going strong with that particular keyword then I would change it. The majority of surfers that are looking for content consisting of black girls are usually not typing the "N" word...but are rather typing in "ebony" or "black girls"...or something similar to those keywords.

Leave it, no reason to put in lots of effort and time to change it.