Great Business Video with some real gems for you to think about. Let me know what you think
 

Watch this video. It's one of my favourite videos. When you are done I have two questions.

1. What did you think?

2. Can you name any adult companies that have a why?

For the lulz, the only reason anyone does anything, ever.

Lol thanks at least I got one reply

I was going to post that it would be a while before you got honest responses. The video is nearly an hour, do you expect the typical GFYer to have that attention span? :winkwink:

I really wonder what's next for Shap, you are still young and it seems like you have an overwhelming urge for something much greater despite your already overwhelming success.

I made it 24 minutes but had some things to take care of and have to head out for a few, will finish it when I return.

Definitely a thought provoking presentation.

I intend to apply the insight about founding a company based on beliefs and finding like minded consumers to create loyalty in a corporate mission statement and other documents I will be preparing in the near future.

This is really good, I'm only 20 minutes in so I can't really form a full opinion on what I think of it yet, but I'm really enjoying it.

It's these types of high level ideas that make me feel like I'm dumb or just missing half of the whole picture.

Thanks for posting this, actual useful content is far more important than the 50 DVTimes threads a day.

I can't watch the whole thing right now, but I hope he's saying something along the lines of "have a good product and people will buy it."

Nope, he's saying the product doesn't matter as much as the reason for you producing that product.

That's for the great post, Shap! Real gems in this video for sure. Sharing it with friends and people in the biz already :thumbsup:thumbsup

Ok, so that does mean have a good product. If you have a good reason for producing something, then it'll probably be good. Of course it doesn't matter WHAT it is...but it should be something good and needed.

Some people just go into wherever they think the money is, as evidenced by all the threads started here that go something like "what's making money right now?"

1. Slightly contradictory. I always believed the "why" of a product mattered. He says it doesn't in the beginning, then he says it does around the 40 minute mark.

His "Tivo" example is a bad one because everything I read about them in Wired and Businessweek pointed to an aspirational company who unfortunately had a product easily duplicated by the cable companies who controlled the customer base.

The underlying points are valid when applied to company culture, with caveats. People in management positions should really pay attention because too many are unaware how bad their mindset can greatly impact innovation and success at a company. As he correctly points out, the innovation is not coming from the managers, but the guys in the trenches.

I always believed a product should be a solution to a problem, otherwise there is no market. It also leads to innovation. Mr. Sinek's point is these kind of products are born from companies who believe in creating solutions (the why) and not merely trying to make money by piggy-backing on a good idea. These companies are interested in making things better.

2. Aside from niche and micro-niche/fetish lovers, my vote is for X-art
Brigham and Miguel(i think that's his name) believed in the art. They wanted to make better porn (the solution). They were already shooting stuff they wanted to watch which the market was hungry for (the problem). So it became X-art (the product). X-art does the "why"

Everyone else copying them cares only about jumping on the bandwagon after they saw how successful x-art is. The copycats are the "what"

My GF works for IGN which is part of the Ziff Davis network. You have to see their offices. Effen awesome.

33 minutes in. Big thanks, this is really good. It actually articulates my philosophy.

Gratefully Homegrown
 

I can answer why which is why I can also say this is much more informative:

http://sparksheet.com/wp-content/upl...ns-300x300.jpg:2 cents::thumbsup:winkwink:

Thanks for posting this, I watched the whole thing and I really enjoyed it.

1. I found that it helped restore some clarity to my thinking, which had gone awry in recent times as I've reacted to changes (I'm an affiliate not a paysite owner)

2. The big tubes, because free porn is an ideal that most surfers believe in. That's the 85% that South West were talking about.

I was also thinking about Google and how they've morphed over the years. Do they have a 'why' now, or just products and services?

https://www.google.com/search?q=goog...x-a&channel=sb

My buddy is the founder of AskMen. He's still the guy in charge of AskMen. She may know who he is :)

My pleasure. This is the type of video if it appeals to you it is of huge value and if it doesn't it's worthless. No in between. It's a love or hate I think.