At a loss and I think so of you can help...
 

Ask me what designs straight guys and women like I have an idea.

Ask me what gay guys want and I am clueless.

Building a gay products site and would love to knwo what the best gay pay sites are so I can have an idea of color schemes and if the scream G A Y!

Should I be pushing the "raw sex appeal" aspect or "love and romance" (what ever that would look like).

I am lost and I have no idea where to begin.

Why not just get someone that knows the Gay niche to design it for you?

I need to learn.

Give a man a fish,
he eats a meal.

Teach a man to fish,
he goes out,
buys a boat,
some beer,
...and gets a tan.

Maybe you need to go full on gay for a while. You know really get to know what it's like to be gay. Then maybe you will understand?

Yeah that makes a lot of sense...

Gay is not a niche. Just as straight is not a niche. Gay bareback fans are entirely different from silverdaddy fans and so on. Identify your niche and market to it specifically.

Never even heard the term silverdaddy.

Had no clue selling toys to gay men would require a niche (other than BDSM/Fetish).

If this is so, I bit off way more than I can chew.

Look at what is being pushed on the tubes - It's a fairly good indication of whats currently working...

That is a great idea Eddy. Will do that today.

also the terminology seems to get developed extremely quickly. 'mancunt' / 'silverdaddy' etc