How to fix the right price for your banners
 

Hello Guys,


need some advice about above topic.


In some websites that are qutly weel positioned i'm at the point i need to fix a price for advertising costs and i would maximize profits but at same time not be fucked by ads companies that contacted me to buy that spaces.


How can i determine the right price for my banners ? I mean to maximize my gains and to not cover the site of advertising ?

Any ideas, articles, suggestion will be very appreciated.

Thanks