Google warns 700 publishers digital ads will be blocked by Chrome update
 

Who woulda thought back in the day that surfers browsers would stop you from monetizing their visit to your site?

Google takes your content and monetizes it, while blocking your monetization in their browser.

Google warns 700 publishers digital ads will be blocked by Chrome update | New York Post

Google has warned about 700 publishers that their current digital ads would be blocked from reaching consumers under the new Chrome browser system set to be introduced next year that will have much tighter ad-blocking software.

Google is not expected to be the only one tightening its standards. Apple?s Safari, Microsoft?s Internet Explorer and Mozilla?s Firefox, according to one industry executive, all expected to tighten browser standards to keep out the most intrusive ads.

The Coalition for Better Ads, an umbrella organization that formed just over a year ago, has been trying to form standards that will enable the industry to self-regulate.

?One thing that everyone agreed on was that anything that was done [to clean up the ads] must be done under industry auspices,? noted Randall Rothenberg, head of the Interactive Advertising Bureau, which is one of the founding members of the CBA. ?Everyone was opposed to individual browser companies implementing their own standards to clean up the bad user experiences,? he said. The one-off approach, he said, would lead to ?chaos in the ad market.?


?Google has been very public saying it does not want to do anything outside the Coalition,? according to Rothenberg.

Among the 700 sites that are deemed to be in danger of failing the new standards are Forbes, the LA Times, the Chicago Tribune, the New York Daily News, Kiplinger?s Personal Finance Magazine and others, according to Digiday, which first reported that Google had sent notices to 700 publishers.

The reason advertisers, marketers and publishers would band together to police their own ads is to discourage consumers from getting so annoyed with intrusive ads that they turn on ad blockers that stop all advertising. Since the overwhelming majority of sites on the Web today are ad supported with no paywall, it will be a huge financial problem to publishers if ads are blocked from reaching consumers.

more ad money for google at the end...

That's what it's all about for Google, money from hijacked content they don't create and stopping content creators from monetizing their content. What's the end result going to be?

Check this out.

https://zakird.com/papers/tangled_web.pdf

A typical web page today has numerous external dependencies (both objects and executable scripts), often for the purposes of displaying advertising. They reported the LA Times home page pulls 540 resources from nearly 270 different IPs, spanning 8 different countries.

As a publisher, when you include some simple "ad code" in your site you never really know what's going to end up loading or executing...

Excellent point thanks for the link :thumbsup

As it stands now quite a bit of ads get blocked by ad blockers where some companies are basically paying extortion money to be white listed. Personally I've turned on various ad blockers just to see the results on my own pages and have had to eliminate common sources of blocks, hosting location of banners, names of banners etc... as some domain parking companies, affiliate networks etc... are blocked currently, some by default settings and others only when a user gets strict in advanced settings.

some ruined it for all. those moronic virus alert pop up pages are the worst, especially the ones that you can't close unless you close you whole browser. will be glad to see those blocked.

Good, the less ads the better.

The Jewish will push demonetization too far.

The worm has already begun to turn.

https://www.geschenke-online.de/medi..._1280x1280.jpg

User-agent: Googlebot
Disallow: /


You're welcome.