Best ad broker for a publisher
 

What is the best ad broker these days for a publisher? Seems to be a lot to choose from.

exoclick
hilltop
trafficstars
trafficjunky
others?

Welcome aboard, BTG.

It won't make much difference which one you choose. I've tried so many ad networks, the CPMs are always pretty similar. I think it's better to spend your time focusing on building traffic and improving your site, vs split-testing ad networks.

That said, I'd start with exoclick, just because they're very reputable and have the largest RON inventory (which is what your sites will be a part of). Trafficstars/Trafficjunky have less RON inventory (they're mostly for xhamster/pornhub, respectively) so there will be less media buyers, meaning the ad zones will be less efficiently monetized.

. . . . . . ....... .. .ya

What is the average CPM for a top square 300x250 banner? Any ideas.

completely dependent on device and geo, but it's low as fuck pretty much no matter what. This month I'm getting $0.038 on mobile and $0.008 (!) on desktop, on exoclick. Maybe you would get better numbers with better traffic, but I doubt by much.

It depends on your traffic, but also on your site and on the ad placement.

The current business model of selling on CPM basis favors two things - quantity of impressions over quality, and advertisers trying to get the highest possible CTR through all kinds of click baits and aggressive advertising.

At the end of the day, you will also often get paid some sort of averaged out, across the network payout, so even if your traffic was top, the payout will be about the same as someone serving a circle jerk site with poor user experience and ad overload.

Now that there are restrictions for click baits and deceptive advertising, it will be even harder for the advertisers to get clicks aka high CTR, and the rates plus payout for Publishers will lower even further.

I am using an under the counter solution, where the ad rates are growing for 6 years in a row, and the Publisher gets a direct cut from whatever is bid. So the better your traffic, ad placement and user experience on the site, the higher the payout. Most importantly the performance, ad rates and Publisher payouts GROW for six years in a row.

But this only works with solid and clean sites, a decent part of the traffic should be SE generated, user experience fine, the ad composition needs to make sense - that's why it's invite only and each Publisher needs to pass an approval.

If you let me know some info about your sites such as traffic volume, source, GEO composition - maybe we can work something out, if they'd pass then it's also possible to make an estimate of ad revenue.

This would be what like $0.0123 per 1000 ad views if 60 pct. of you traffic was mobile? my current numbers beat this easily, making twice as much per 1000 ad views for the last month and that in EUR (that's another 20 pct. on top of that). And that even despite a notable part of my SE traffic is currently, for some unknown reason, coming from China.

Let me know whoever is interested in more info and eventual invitation.

cb @ ctgmedia.net skype: carlosprague

CLICKPAPA

ROYALADS

That seems like total garbage.

Lets talk about your traffic. Leave a contact ID and method or hit me on email or skype in my sig.

what site is yours?

What's the average CPM rate for a mobile popunder? What's a good rate? Assume high quality site with lots of search engine, non-cj, no traffic buys.

Ditto :2 cents:

Anywhere from $0.70 to $1.50, depending on geo mix.

Interestingly, I've found that the popunder price on purchased traffic is the same as SE traffic--meaning you can buy remnant traffic from trafficshop and show it exoclick popunders and get paid the same as SE traffic. Unfortunately, it hasn't been enough to do ad arbitrage--at least for me.

So many variables come into play.

compared to?