mcdonalds first menu
 

If you haven't seen the movie The Founder, I highly recommend it. It is about Ray Croc, the founder of McDonald's and the story behind how the chain became what it is. Michael Keaton plays Croc and is fantastic.

It's interesting watching a family of four all get food and drinks and still spend less than a buck.

I've been using their new app lately. Works great.

Those descriptions are far better than the misleading food pictures . . .

way too much emphasizing on that shit... I mean if something on a menu is written as "awesome / perfect / wonderful whatever", it's already very telltale about the fact that it might be the exact opposite xD

Yeah really fantastic movie. Croc was a genius.

McDonalds have opened a store not 2mins away from us, and oh wow, the sensations range, the coffee, tea, cheesecakes & other amazing pastries, they really have outdone themselves :thumbsup

mccafe, & signature... sitting outside and enjoying a nice cold beer with the sun beaming down :thumbsup

What does it do?

Lol. When i'm in Spain the last place i go for a snack and a drink is McDonalds.

It's on Netflix - Great movie.

I just finished a big project for McDonald’s. We got to shoot in their prototype restaurant / studio - built specifically for photo and video.

I’ve never met employees of a company who’ve drank the proverbial Koolaid like these folks.

White trash IS their general market. :winkwink:

That is a great movie for sure. I was really surprised.

They mostly go after low income families

okay, thanks!

I eat a big mac a few times a year... well half usually :thumbsup

some people like to dance

That's why I haven't eaten at fast food for over 10 years..

if you live here, it´s a normal place like anywhere else...

we eat at all kinds of restaurants, paella, fish, meat, pizza, nothing wrong with a tasty burger from mcDonalds :thumbsup

It's true they target lower income levels with disposable income, but it is because that is the only large place left for expansion. They do not have to target current customers as much.
But, they have a multi-tiered advertising, if you pay attention to it all, not just the ones that the message rings in your head.
They target KIDS as well as any income level that hasn't the time or just lazy to cook on the go in their other adds. Not to leave out those fuzzy feeling ones to create a better image like good paying jobs and/or collage fund and other non-profit donations.

Some weird study I have had since high school...
I ask after every add... who is the message to and what exactly is the message and can I remember their name in the middle of the next commercial to know if it was effective.
Then ask yourself based on where the add was placed and the amount of money put on it toward you, how important it is to the message e'
Try it sometime ! Once you start, you can't stop and you will never look at them the same.
As well goes for political adds where you don't have to tell the truth, just pound a message into the head. Create a image.

boy are you wasting your time.... these guys BELIEVE EVERYTHING they see on TV....