There's no business like Shoah business.
 

First we had Anne Frank's ballpoint pen, now we have Holocaust™ campers posting to Instragram while lounging at the Auschwitz pool.

The latest marketing campaign:



Holocaust Story for the Social Media Generation
By Isabel Kershner


“The memory of the Holocaust outside of Israel is disappearing,” Mati Kochavi said in an interview. “We thought, let’s do something really disruptive. We found the journal and said, ‘Let’s assume that instead of pen and paper Eva had a smartphone and documented what was happening to her.’ So we brought a smartphone to 1944.”

https://www.nytimes.com/2019/04/30/w...holocaust.html

https://nationalpost.com/news/a-stor...ough-instagram