Opt In email campaigns
 

Does anyone have any experience with paying for something like this? and what the outcome was?

1 million emails will produce about 60k read emails, and about 3k of clickthroughs.

If you bought 1 million for $1cpm you should fairly easily make your money back.

In addition to doing marketing and traffic generation I run The Daily Dirt. I normally don't charge a flat rate to advertise on it because I like to be the one to pick and choose what goes on it but I can say the sites that make it on there see way better than average conversion rates from my traffic as compared to what they would see from most people.

I think you will loose more money
then you will make.

It's a tough gamble..stay away from Email Programs
that you pay to send your mailer out.

It depends upon the source. but a good, targeted opt-in mailer should perform very well. Your best bet is to ask the seller what sites they've mailed for (if they've mailed for 30 teen sites you may want to include a tranny or mature site or something that list hasn't seen or has seen very little of to ensure not only a better click-through rate but a better covnersion rate. If they allow it, use a graphic mailer with pictures as this gets mroe attention than just a text message. If it's a newsletter type mailer, set up a landing page then a continue now button or copy of the tour on that page, this way the mailer doesn't have a long URL like http://www.yoursite.com/blah/mail/bl...63263627362736 type link, better to send it to something like www.yourdomain/com/mailer you can even just meta refresh the bounce page too. This can elimate the surfer who tries to copy/paste the url into their browser and cutting part of it off or type the url in their browser and making a typo.

You should also have some trust with the mailer. Some want flat rate and some prefer performance based. The performance based are generally the way to go the first time so you're not getting spammed to 1 million random aol email addresses and getting fucked. Although some mailers are leery of getting fucked over by you not paying them. So, do something to establish trust, possibly even a small flat rate then a bonus for each signup produced.

Hope that helps. If the list is properly maintained (remove requests honored, the surfer opted in somewhere, not just grabbed from AOL's member's directory) it's very productive traffic. You should also make sure the page you send them to loads extremely fast. This is good quality traffic, so you don't want to lose a bunch of sales due to a slow loading tour....

good stuff. thanks for the info!!!

If you need good lists, contact me, I have optin stuff that will amaze you... 164197413

I might also be able to get you a good deal on a php script for email campaigns, but thats another story....

A friend of mine tried it and ate a pretty big loss. He went with a pretty big name company for the mailing.

SpaceAce