Who has better attorneys Mars or Fling?
 

http://www.flingchocolate.com/

Wonder how fling is going to like that...

#2 on Google for keyword Fling as well.

fling will get ass cooked

Ordinarily since Fling the dating site and Fling the chocolate are non-competing industries I would say there's no dispute. But clearly the chocolate maker is going after a certain degree of 'naughtiness' with their sales pitch that I actually think Fling has a legitimate claim to a C&D and/or other legal actions.

Especially because the chocolate company is putting a TM behind the Fling name, that really is pushing the limit and clearly a lot.

Definitely a good claim for Fling to send their lawyers after them.
WG

http://www.photoctm.com/FlingChocola...s/09/10475.jpg



http://i198.photobucket.com/albums/a..._Fling_Poo.jpg

ADG

it's #4 for me...

#2 for me.

I wonder how SEs will deal with it, on keyword purchases that target "Fling"

complicated case, depends on what branches is the trademark registered for etc.

you know, Im sure Mars looked ahead what the keyword results would be, and I wouldnt be suprised if they named it fling on purpose

This reminds me of Da Ali G Show: "does that mean me have to pay snickers too?" :1orglaugh

They definitely knew about it in advance if they're parading Fling (TM), they must have done a USPTO search and seen Fling's trademark for adult dating so either Mars has really bad lawyers (not likely) or they saw no threat to entering the market with the same name. Definitely interesting to see what happens.
WG

if anything it will help send traffic to Fling dating

i wouldn't do shit

Only applies if Fling dating trademarked the term as an affair from a committed romantic relationship.