People who have grown up on the Internet have trained themselves not to see web adver
 

Even actor and media producer Ashton Kutcher chimed in at the conference, saying the billboard-style display ad is already outdated.

"People who have grown up on the Internet have trained themselves not to see it," he added.

Media moguls rethink Web advertising in downturn

Moran said next-generation advertising will be driven by the tastes and habits of 14 to 24 year-old "millennials" whose lives center on social networks and Internet-enabled handsets.

"A more effective way of reaching these young folks ... is to use their social networks as influencers, rather than bombarding them with ads," Moran said.

http://www.reuters.com/article/techn...090725?sp=true

which brings up the interesting question of how much the effectiveness of web advertising goes down with time or volume

Banner burnout. The key is to turn the content itself into the ad. Marshall Macluhan once said that the media is the message... In the near future, the content is itself the ad.

All I know is what I've been telling people on here for years now,
that being...




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Cheers to that:drinkup:drinkup Why didnt I think of that ? :Graucho
http://www.fubarwebmasters.com/galle...987/z06886.jpg

yah my 4 yr old used to click banners

but not any moar !! !11onee!1leven1!1

true dat

yes, true

so fucking true

Also... if you build a site that's fantastic to use... nobody wants to leave and they won't click ads... Repeat visitors already know the ad spots so they'll skip right over them.

The only thing that catches my eye any more are roadblock ads (complete ad space buyout) or a reskin... If a site has those damn contextual ads, I bail immediately.

Banner blindness is a fact, but if you switch things around it lessens for about a week before reasserting itself.

surfer was spolied now companies will be destroyed, you cant buy shit with hits and advertisers are starting to track their CPC way more than ever,

exactly, my crappiest sites produce the best CTR and profit per visit by far :2 cents:

back to the good old mouse-over trick then :winkwink:

So true... people give away the best quality in huge amounts and wonder why surfers aren't clicking the ads... yours ads are SUPPOSE to look better then your content, thats why it's called a FREE site!!!

put up more banners