Why did realitykings.com switch to rk.com?
 

I was always wondering why they switched to rk.com

Anybody know?

cause they can!

Cause rk.com is such a god damn leet name :P

Isn't it obvious?

e-penis.

:2 cents:

maybe for the same reason gofuckyourself.com is also gfy.com

Cause they are big pimpin!

probably helps the mobile to shorten.

Exactly, to show they can own a 2 letter domain. Congrats to them.

Or more exactly - cause they have too much money. :pimp

postcount +1, I want to be green

it aint easy being green.

Good luck with no board mods anymore.... :)

Bingo. How easy its going to type rk.com

It's easy to type-in.

Realitykings is such a good and established brand though, I've always found that one of the keys to sucessful branding is being out there for a long time as one entity.

When I'm on my PC i always type in the full address of gofuckyourself.com. On my mobile, I always type gfy.com. Between that and typein value, why not... :)
WG

better branding....:thumbsup

rk.com was sold for 12k on ebay years ago

Big companies do it all the time.
http://www.treasureisland.com renamed to TI,

I think it's bragging rights but if they can get those letters and own it. More power to them. Now, let me see if I can get CA.com again.

I wonder if the person who did it committed suicide after he/she realized the real value of the domain. Selling it for 12k was like giving 20-carat diamond for 10 bucks.

You had CA.com? :)

Two letter name it's really nice to own it.. why not to have both like they have it now

Great points.

Again?
How much did you sell it for?