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What do you think an acceptable Bounce Rate is for a paysite?
Considering the various ways webmasters are sending traffic to your site, what do you think is acceptable?
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Here are some shots off a tube pay site I had sold earlier this year. I think this is pretty good.
http://blizzardimagehosting.com/is.p...=032010MAP.JPG http://blizzardimagehosting.com/is.p...0DASHBOARD.jpg Buy comparison, here is a traffic tube site and it's bounce rate. http://www.gfy.com/showthread.php?t=973187 That gives you a rough idea. I am sure that the result will vary by niche, volume, and where the traffic is coming from. I tend to focus on lower volume, and quality converting traffic. Quote:
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Was that a totally free tube or a hybrid pay/tube? |
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The second example is more of a traditional traffic tube (full length free). |
When it comes to paysites - and I run 23 of them - I don't focus on 'bounce rates' as much as I do on overall 'stickiness'. (MY definition of stickiness: over 2 minutes+ on site, with at least a click thru to the Join page)
Remember, some of these surfers have bookmarked your paysite, and are coming back for a quick glance to see if you've updated, or to re-consider buying. Some will come back 3-4 times, for 5-10 seconds, once a week before Joining. So I ignore 'bounce' and look for a 'stickiness' ratio of 35%+. Anything under 30% and my chances of a sale drop like a stone; anything above 35% and a sale is almost gauranteed. Time on site + click thru to the Join page tells me much more than bounce rate. |
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I have not looked at all the different niches you promote, but sounds like you have your traffic down to a science. :thumbsup |
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