Guy pisses off his customers, gets better rankings in Google from the backlinks.
 

http://www.nytimes.com/2010/11/28/bu....html?_r=2&hpw

Nice? No.

Profitable?

?Very,? says Vitaly Borker, the founder and owner of DecorMyEyes, during the first of several surprisingly unguarded conversations.

?I?ve exploited this opportunity because it works. No matter where they post their negative comments, it helps my return on investment. So I decided, why not use that negativity to my advantage??

:1orglaugh

Controversy works very well. Way back it eh day on my very first site, probably around 99, i had a random blog type thing going on. Back in the e/n days. I grew my traffic rapidly with a "Sites that suck" section. Not really through SEO and backlinking per se, but weekly I'd choose some random high traffic site and cut the fucker right dwn, call the writer a fag, or whatever else. Then send them off a random email. Next thing you know they'd post some shit about me. Every time I'd wind up stealing a portion of their traffic. Was a reasonably good tactic. Not so sure it'd work as well today, but it sure worked then.

hahah :> :1orglaugh

great article, thanks for sharing

This guy's probably taking it too far, what with losing merchant accounts and being kicked off ebay, but it definitely works, I see it time and again, the sites everyone hates are the ones everyone keeps talking about and so they have all the traffic

guys sounds like scum. half of the first page for decormyeyes is bad press and consumer complaints? success?

It's the same with the trashy singers - lady gaga etc :)

that guy has zero ranks for "ciba vision." this article is bs.

any publicity is good publicity :)

:1orglaugh Quality. I've had a similar experience only yesterday after ripping into someone, nice traffic spike and a number of signups to our site as a result.

"There's no such thing as bad publicity"

There becomes a limit of how far to go of course, but there's mileage in it for sure.

haha :1orglaugh

Looks like the guy in the article did a lot more than some creative blogging, he actually started stalking people, called their bank and impersonated them, filed bogus charges against them,... :(

The negativity could be useful, unless it's totally 100% negative.

Used this tactic before on mainstream stuff.. haven't done it in a while.


Hmm.

really long article but what a great read!

They should make a film about this guy!

yeah worked out great for that scumbag.

http://www.cnbc.com/id/40533265

Congrats to the winners.

lol would you explain this a bit more? You have a paysite? And you ripped into someone for what? And you actually got more sales from that?

smart idea