For Sale Sex Doll Ecommerce Website For Sale

[finelovedolls]

KEY HIGHLIGHTS

• The website is an ecommerce store that specializes in sex dolls
• The business utilizes dropship, all manufacturers are in China and ship on our behalf
• The website has over 30 sex doll brands and 4,000+ products, one of the largest inventory in the industry
• Our website is built since 2016 on WooCommerce and has unique features unseen in competition such as sex doll customizers
• Unique design with a mobile friendly UI/UX
• Low operating cost (only 1 owner/webmaster, hosting, plugins)
• Multi-language (English, French, German, Spanish)
• Strong affiliate network

OPERATIONS

When an order is received, it is simply forwarded to the factory which takes care of manufacturing the order on demand. The production lead time depends on the material (TPE or silicone) and ranges respectively from 6 days to 1 month. Shipping is done by factories by plane and takes 6 days for USA and around 6 weeks for European orders (which must custom clear). Custom clearance paperwork is arranged by the factories alongside shipping (DDP).

Some sex doll brands also have warehouses in USA and Europe and have in-stock models directly available to ship

Commitment to work is low and only the following tasks are needed taking roughly 10 hours per week:

• Forwarding orders to factories
• Adding new products to shop
• Adding new heads and bodies to customizers
• Replying to emails

PRODUCTS

The website sells sex dolls in 2 kinds of material; Silicone and TPE. Both kind have advantages and disadvantages and are equally preferred by doll owners. You can read in greater details about the differences between both materials here.

Our sex dolls are made on demand (except for in-stock models) and are fully customizable (eyes color, skin tone, wig or implanted hair, etc...). Some brands also have robotic features such as auto rotating hips, heating system, moaning, etc...some options are free while other upgrades cost extra.

Each brand has one or several customization form(s) allocated to it with its own options, upgrades and compatibility scenarios.

ACCESSORIES

We also have a section of our website dedicated to selling accessories, where customers can build kits. Each customizer has thousands of items including:

• Wigs
• Jewelries
• Clothing (outfits, shoes, hats)
• Sex doll detached parts
• Makeup

These items are regrouped by an employee based in China and shipped together via a freight forwarder. Employee is paid a percentage of the sale per order (15%)

CUSTOMERS

The website caters to a diverse customer base that is interested in adult toys, specifically sex dolls. The business targets individuals who are looking for high-quality and unique models to enhance their sexual experience. Customers can browse through a wide selection of products on the website, ranging from dolls to accessories, and make purchases with ease.

We ship to the following regions/countries:

• United States
• Canada
• Europe
• Australia
• Japan

Market share by country is roughly as follow:

• United States: 75%
• Canada: 5%
• Australia: 3%
• Germany: 5%
• France: 5%
• United Kingdom: 5%
• Sweden: 2%

The business focuses on providing excellent customer service to ensure a positive shopping experience for its customers. By offering responsive customer support and fast shipping services, The website strives to build long-lasting relationships with its customers and establish a loyal customer base.

TECHNOLOGY

WooCommerce serves as a key platform for the website to manage its online store and reach its target audience. The platform offers a range of features that enable the business to create a seamless shopping experience for its customers, including customizable themes, secure payment options, and inventory management tools.

By leveraging WooCommerce, the website can easily update its product listings, track sales data, and optimize its marketing strategies. The platform's user-friendly interface makes it easy for customers to navigate the website and make purchases, leading to increased sales and customer satisfaction.

Speed wise, the website is carefully optimized according to best practices, with a multi CDN approach (RocketCDN + Cloudflare) as well as a powerful caching system (WP-Rocket). Webmaster is a big technical SEO fan and loves all things about speed optimization. You are getting a website that is as clean as a whistle.

Over the years, we have blocked most VPNs, as well as most of the main suspicious web servers, bringing credit card fraud chargebacks to 0. The website is configured to only allow traffic from countries where it sells products (USA, Europe, Australia & Canada).

• Server: NGINX 5 Cores CPUs, 14GB RAM, 150GB SSD (can be reduced to 2 Cores)
• Server location: USA, Iowa, Council Bluffs
• Host: Siteground
• Hosting provider: Google Cloud (us-central1)
• Domain Registrar: GoDaddy
• CMS: WordPress + Woocommerce
• CDN: Cloudflare + RocketCDN (Stackpath)
• Security: Cloudflare + Wordfence

FINANCIALS

The website has been operating since 2016, establishing itself as a reputable online retailer in the sex doll industry. The business has experienced steady growth in revenue and customer acquisition, thanks to its innovative approach to building your own doll experience, as well as commitment to customer satisfaction.

Most of The website traffic comes from organic search results, and barely no online advertising is done on a daily basis (except from small Google Ads campaigns from time to time). The website has a huge potential for growth with a little marketing help

The website has very low operating costs. All development is done in-house by the owner, and the website has very little custom code and can easily be operated by someone else in no-time.

We are positioned on a unique niche product with numerous advantages such as:

• Low risk of chargeback or after sale complain given the nature of the product
• Low competition on B2C platforms such as Ebay or Amazon (Level of product customization is too complex, and these platforms have a bad reputation for counterfeit products among doll owners)
• Low seasonability with steady sales throughout the year
• High margin products with effortless sales
• Long term sustainability of the product and high potential for future growth thanks to robotization, AI, and other industry advancements
• Customer emotional attachment to the product, highly collectable (customers often buy more than just 1 doll)
• High quality with low need of after sale service (high satisfaction rate, we only work with the top brands in the industry)
• Revenue is steady on a monthly basis, demand for sex dolls is growing with a shift in recent years from TPE to silicone. Thanks to continuous innovation from our manufacturing partners, new features are coming frequently, thus sustaining the demand triggered by curiosity to novelty.

WEB TRAFFIC & ANALYTICS (2024/06)

• Global rank: 341,269th
• Country rank (USA): 136,167th
• Organic search Traffic: 3.9K per month
• Organic keywords: 3K
• Referring domains: 415
• Backlinks: 4.69K
• Unique visitors (2024/01): 30,674 - Page views: 578,151
• Unique visitors (2024/02): 27,895 - Page views: 531,594
• Unique visitors (2024/03): 36,898 - Page views: 553,651
• Unique visitors (2024/04): 34,468 - Page views: 535,280
• Unique visitors (2024/05): 35,817 - Page views: 566,522
• Unique visitors (2024/06): 33,110 - Page views: 517,499

WEB TRAFFIC BY LOCATION

• United States: 84.3%
• United Kingdom: 5.4%
• Canada: 5.2%
• Australia: 2%
• Germany: 1.4%

WHY IS IT FOR SALE?


Since 2016, The website has always been a 1 person business. The owner had a child and would like to spend more time with her while taking a break from work for a few years, although the website doesn't require a lot of work on a daily basis.

By entrusting a bigger team with this website, The website has a high potential for more growth. Depending on the deal with the acquirer, may be interested in remaining on board to operate the business.

This ecommerce website traffic and sales mostly come from organic search results. No social media marketing or newsletter is sent there is a HUGE potential for effortless growth.

WHAT IS INCLUDED IN THE SALE?

• Domain
• Website
• Social media accounts (Facebook, X, Instagram, Youtube, Reddit, Quora, Pinterest, etc...)
• Knowledge transfer (training and teaching how everything works)