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| Discuss what's fucking going on, and which programs are best and worst. One-time "program" announcements from "established" webmasters are allowed. |
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Thread Tools |
08-15-2017, 02:42 AM
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#1 |
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Confirmed User
Industry Role:
Join Date: Nov 2004
Location: Las Vegas
Posts: 650
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Advertising in the age of universal AdBlockers...
It's been coming for a long time...
Google warns 700 publishers digital ads will be blocked by new Chrome Update Third-party AdBlockers have been skyrocketing in popularity every year. But now Chrome is going to implement their own on-by-default, built-in AdBlocker. How much will this effect you and your business model? Are you relying on ad networks: PlugRush, JuicyAds, etc? What about other display ads? If those revenues were slashed by 85% or more, how would that effect you? I ask these seemingly condescending questions because I think some of us have underestimated the coming cataclysm. A default AdBlocker in Chrome will expose (and educate) untold millions of people -- who've never even thought about blocking ads before -- to a world without ads. And once they experience it... they're never coming back. So what are you doing to prepare, adapt, survive? |
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08-15-2017, 10:01 AM
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#2 |
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Confirmed User
Industry Role:
Join Date: Nov 2016
Posts: 143
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Many networks will not survive Google's update and many publishers that live on pop ads will also have to make some hard choices.
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08-15-2017, 10:31 AM
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#3 |
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It's 42
Industry Role:
Join Date: Jun 2010
Location: Global
Posts: 18,083
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Serve your own ad images locally, make you own tools from feeds -- the links out are not blocked ...
Follow Google god's new guidelines of you will suffer. Hope your sponsor is not ripping you off |
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| Tags |
| ads, chrome, coming, effect, adblockers, adblocker, seemingly, 85%, slashed, questions, condescending, underestimated, people, experience, survive, adapt, prepare, world, untold, millions, educate, expose, default, revenues, whove |
