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LosPollos · 09-26-2025, 08:48 AM

TOP-20 by eCPM in Adult Dating: Australia Takes the Lead

The last Friday of September means it’s time for our weekly eCPM digest. This week, Australia tops the ranking with $67.9.

TOP-20 countries by eCPM (Adult Dating):

Australia — $67.9
New Zealand — $58.5
Denmark — $54.2
Slovenia — $53.6
Belgium — $49.8
United Kingdom — $48.3
Switzerland — $46.9
Canada — $44.7
USA — $44.2
Israel — $42.8
Finland — $39.5
Norway — $36.4
Germany — $33.5
Austria — $31.1
Croatia — $28.3
Luxembourg — $25.7
Sweden — $23.2
Netherlands — $21.9
Ireland — $20.4
Kazakhstan — $19.6

Insights for affiliates:

- Spring in Australia runs from September to November, and dating activity spikes during this period. It’s the perfect time to boost up your campaigns.
- Australia’s time zone is 6–8 hours ahead of Europe, so keep this in mind when scheduling campaign launches.
- New Zealand ranks second. If Australia isn’t the right fit for your targeting, New Zealand can be a strong alternative.

LosPollos · 10-03-2025, 08:11 AM

TOP-20 by eCPM in iGaming: Italy #1
Hello everyone! We’ve got a fresh eCPM update in iGaming. Italy takes the lead this time, ranking #1 with an impressive $186.5. This result once again proves the high level of competition on the local market and the attractiveness of this GEO for affiliates.

TOP-20 countries by eCPM (iGaming):

Italy — $186.5
Azerbaijan — $180.1
Switzerland — $126.5
Australia — $119.5
Egypt — $87.8
United Kingdom — $61.1
Netherlands — $55.8
Spain — $49.4
GCC — $38.8
Turkey — $37.8
Canada — $34.4
Germany — $33.7
USA — $32.6
Poland — $30.8
Russia — $27.7
France — $25.1
Brazil — $22.2
Austria — $22.0
Sweden — $21.1
Belgium — $19.8

Insights for affiliates:

Focus on SEO content. With virtually all forms of gambling promotion banned, the main strategy for affiliates is to create high-quality content sites.
Language localization is very important: landing pages, pre-landing pages, and advertisements must be translated into Italian, and understanding the cultural context is a big plus. For example, the number 17 is considered unlucky in Italy (like 13 in other countries) and should not be used in creative content.
There are alternative advertising formats, such as Facebook groups and communities. Content is published there in the form of advice, analytics, and discussions. Affiliates carefully embed links to their websites (SEO landing pages, casino reviews) or affiliate offers. This does not look like direct advertising, but it does drive traffic.

LosPollos · 10-10-2025, 05:31 AM

TOP-20 by eCPM in Dating: Canada #5 | Facebook

In this week’s eCPM ranking, the Dating vertical stands out with a focus on Facebook traffic. Here’s a quick tip for analyzing our eCPM TOPs: don’t just pay attention to the leaders. For instance, Canada took 5th place with an eCPM of $74.3 – a great example of an underrated GEO offering both high eCPM and stable conversions.

TOP-20 countries by eCPM (Dating, Facebook Only):

Australia — $92.4
Switzerland — $85.9
New Zealand — $81.8
Norway — $76.1

Canada — $74.3
Denmark — $73.9
Austria — $70.2
United States — $65.7
Germany — $62.5
Belgium — $62.4
Sweden — $59.7
United Kingdom — $45.0
Ireland — $44.5
Czech Republic — $44.4
Netherlands — $36.1
Greece — $28.7
Finland — $26.4
Spain — $23.2
Poland — $21.6
Italy — $20.3

Insights on Dating in Canada

- Reels and Stories deliver the best conversion rates. Vertical videos outperform static banners and carousels in both CTR and engagement.
- French-speaking audience. Canada has two official languages: French and English – so it’s important to reflect this in your creatives. When the language and visuals match the user’s language, Facebook increases the Relevance Score, which helps lower CPM and improve CPA.

09-26-2025, 08:48 AM	#351
LosPollos Confirmed User Industry Role: Join Date: May 2016 Posts: 340	TOP-20 by eCPM in Adult Dating: Australia Takes the Lead The last Friday of September means it’s time for our weekly eCPM digest. This week, Australia tops the ranking with $67.9. TOP-20 countries by eCPM (Adult Dating): Australia — $67.9 New Zealand — $58.5 Denmark — $54.2 Slovenia — $53.6 Belgium — $49.8 United Kingdom — $48.3 Switzerland — $46.9 Canada — $44.7 USA — $44.2 Israel — $42.8 Finland — $39.5 Norway — $36.4 Germany — $33.5 Austria — $31.1 Croatia — $28.3 Luxembourg — $25.7 Sweden — $23.2 Netherlands — $21.9 Ireland — $20.4 Kazakhstan — $19.6 Insights for affiliates: - Spring in Australia runs from September to November, and dating activity spikes during this period. It’s the perfect time to boost up your campaigns. - Australia’s time zone is 6–8 hours ahead of Europe, so keep this in mind when scheduling campaign launches. - New Zealand ranks second. If Australia isn’t the right fit for your targeting, New Zealand can be a strong alternative. __________________ LosPollos.com - Global dating smartlink. One test, and you'll know.

10-03-2025, 08:11 AM	#352
LosPollos Confirmed User Industry Role: Join Date: May 2016 Posts: 340	TOP-20 by eCPM in iGaming: Italy #1 Hello everyone! We’ve got a fresh eCPM update in iGaming. Italy takes the lead this time, ranking #1 with an impressive $186.5. This result once again proves the high level of competition on the local market and the attractiveness of this GEO for affiliates. TOP-20 countries by eCPM (iGaming): Italy — $186.5 Azerbaijan — $180.1 Switzerland — $126.5 Australia — $119.5 Egypt — $87.8 United Kingdom — $61.1 Netherlands — $55.8 Spain — $49.4 GCC — $38.8 Turkey — $37.8 Canada — $34.4 Germany — $33.7 USA — $32.6 Poland — $30.8 Russia — $27.7 France — $25.1 Brazil — $22.2 Austria — $22.0 Sweden — $21.1 Belgium — $19.8 Insights for affiliates: Focus on SEO content. With virtually all forms of gambling promotion banned, the main strategy for affiliates is to create high-quality content sites. Language localization is very important: landing pages, pre-landing pages, and advertisements must be translated into Italian, and understanding the cultural context is a big plus. For example, the number 17 is considered unlucky in Italy (like 13 in other countries) and should not be used in creative content. There are alternative advertising formats, such as Facebook groups and communities. Content is published there in the form of advice, analytics, and discussions. Affiliates carefully embed links to their websites (SEO landing pages, casino reviews) or affiliate offers. This does not look like direct advertising, but it does drive traffic. __________________ LosPollos.com - Global dating smartlink. One test, and you'll know.

10-10-2025, 05:31 AM	#353
LosPollos Confirmed User Industry Role: Join Date: May 2016 Posts: 340	TOP-20 by eCPM in Dating: Canada #5 \| Facebook In this week’s eCPM ranking, the Dating vertical stands out with a focus on Facebook traffic. Here’s a quick tip for analyzing our eCPM TOPs: don’t just pay attention to the leaders. For instance, Canada took 5th place with an eCPM of $74.3 – a great example of an underrated GEO offering both high eCPM and stable conversions. TOP-20 countries by eCPM (Dating, Facebook Only): Australia — $92.4 Switzerland — $85.9 New Zealand — $81.8 Norway — $76.1 Canada — $74.3 Denmark — $73.9 Austria — $70.2 United States — $65.7 Germany — $62.5 Belgium — $62.4 Sweden — $59.7 United Kingdom — $45.0 Ireland — $44.5 Czech Republic — $44.4 Netherlands — $36.1 Greece — $28.7 Finland — $26.4 Spain — $23.2 Poland — $21.6 Italy — $20.3 Insights on Dating in Canada - Reels and Stories deliver the best conversion rates. Vertical videos outperform static banners and carousels in both CTR and engagement. - French-speaking audience. Canada has two official languages: French and English – so it’s important to reflect this in your creatives. When the language and visuals match the user’s language, Facebook increases the Relevance Score, which helps lower CPM and improve CPA. __________________ LosPollos.com - Global dating smartlink. One test, and you'll know.