(SEM) Google PPC prices going up? - GoFuckYourself.com

$5 submissions · 10-12-2011, 03:43 PM

Google's PPC rates are going up. As a whole. According to Barron's blog, a financial analyst at BCG changed Google's rating to BUY due to this revenue enhancing move. Great news for keyword farmers, domain parkers, etc?

Source: http://blogs.barrons.com/techtraderd...-click-prices/

Quote:

Gillis expects 12% growth in click pricing in Q3, the same as Q2, and thinks it will continue above 10% this quarter.

Gillis is modeling $7.5 billion in revenue for Q3, and $9.05 per share in profit. That is above the consensus estimate of $7.21 billion and $8.74 per share.

hateman · 10-12-2011, 03:46 PM

garce · 10-12-2011, 06:54 PM

Quote:

Originally Posted by hateman

I think that time has come and gone - years ago.

pornmasta · 10-12-2011, 07:15 PM

who cares ? $0.50/click was already too expensive.

96ukssob · 10-12-2011, 07:39 PM

the CPC prices are not going up, Google is creating more competition. they are offering more free coupons and services to get people in the door and understand how SEM works. more competition = higher prices, its not Google just hicking the price

Quote:

Originally Posted by hateman

Zoxxa · 10-12-2011, 07:46 PM

You can thank Tim Ferris for convincing 100,000 housewives they will smash it rich by setting up an amazon shop with no profit margins and spending $500 upfront on adwords with no knowledge.

RyuLion · 10-12-2011, 07:49 PM

yeap..........

attorneydavid · 10-12-2011, 11:01 PM

There are a bunch of companies with VC funding trying to establish themselves as PPC resellers willing to run at a loss to show growth. I was getting 3 or so calls a week. Also every yellowbook in the nation as a PPC program. I'm convinced it's a bubble. Also there's still a large untapped pool of business owners who haven't been burned by PPC

$5 submissions · 10-13-2011, 11:06 AM

Quote:

Originally Posted by Zoxxa

You can thank Tim Ferris for convincing 100,000 housewives they will smash it rich by setting up an amazon shop with no profit margins and spending $500 upfront on adwords with no knowledge.

Marketing wiz

96ukssob · 10-13-2011, 11:50 AM

Quote:

Originally Posted by attorneydavid

There are a bunch of companies with VC funding trying to establish themselves as PPC resellers willing to run at a loss to show growth. I was getting 3 or so calls a week. Also every yellowbook in the nation as a PPC program. I'm convinced it's a bubble. Also there's still a large untapped pool of business owners who haven't been burned by PPC

exactly

once SEO got "to difficult" all those shops now converted into SEM/PPC agencies. It is easy to setup and requires very little experience and know how... plus these idiots think they can just go out and run a muck taking peoples money.

the industry average for a markup now is 44%! That means for every $100 you give, they spend $56 in ads and keep $44. what are most of these companies providing you for 44% of your money... nothing!

I'm heavily involved in this field and talk to a number of small to large agencies very frequently, as well work with a few of them regularly. The biggest problem is churn and customers cancelling more quickly then before. Its because there is WAY to much competition driving up the costs, and not just that, its not even true competition... people/agencies building out campaigns that don't know what they are doing and bidding on terms that have no relevance to their services while it is driving up the cost to my clients.

But that is also a fault of Google for changing the old broad match to the new one, which allows every possible search phrase that has a third degree of relation to show your ads.

cherrylula · 10-13-2011, 12:01 PM

oh look, the google adwords bubble is going to burst.... hope other companies get their piece of the pie finally since nobody has been much competition yet...

but it's coming.... I can feel it. Adsense too.... love to watch big companies fight over us.

Facebook traffic is free, and so much better than crap you buy from google. I have like $300 in free adwords credits I haven't even touched because the traffic from the social networks is FREE.

Google thought they could be king by copying the internet. They were wrong. Letting people build their own (fb) is more profitable.

You are all seeing the beginning of the decline of Google, bubble bursting if you will.... quote me again in 5 years.

10-12-2011, 07:46 PM	#6
Zoxxa Confirmed User Industry Role: Join Date: Feb 2011 Location: Ontario, Canada Posts: 1,026	You can thank Tim Ferris for convincing 100,000 housewives they will smash it rich by setting up an amazon shop with no profit margins and spending $500 upfront on adwords with no knowledge. __________________ [email protected] ICQ: 269486444 ZoxEmbedTube - Build unlimited "fake" tubes with this easy 100% unencoded CMS!

10-12-2011, 07:49 PM	#7
RyuLion ClubDomCash.com Industry Role: Join Date: Mar 2003 Location: San Diego Posts: 32,230	yeap.......... __________________ Adult Biz Consultant A tech head since 1995

10-13-2011, 12:01 PM	#11
cherrylula lol Industry Role: Join Date: Jan 2002 Posts: 15,969	oh look, the google adwords bubble is going to burst.... hope other companies get their piece of the pie finally since nobody has been much competition yet... but it's coming.... I can feel it. Adsense too.... love to watch big companies fight over us. Facebook traffic is free, and so much better than crap you buy from google. I have like $300 in free adwords credits I haven't even touched because the traffic from the social networks is FREE. Google thought they could be king by copying the internet. They were wrong. Letting people build their own (fb) is more profitable. You are all seeing the beginning of the decline of Google, bubble bursting if you will.... quote me again in 5 years. Last edited by cherrylula; 10-13-2011 at 12:03 PM..

10-12-2011, 03:46 PM	#2
hateman So Fucking Banned Join Date: Jul 2003 Posts: 1,623

10-12-2011, 07:15 PM	#4
pornmasta Too lazy to set a custom title Join Date: Jun 2006 Posts: 19,163	who cares ? $0.50/click was already too expensive.

10-12-2011, 11:01 PM	#8
attorneydavid Registered User Industry Role: Join Date: Sep 2011 Posts: 14	There are a bunch of companies with VC funding trying to establish themselves as PPC resellers willing to run at a loss to show growth. I was getting 3 or so calls a week. Also every yellowbook in the nation as a PPC program. I'm convinced it's a bubble. Also there's still a large untapped pool of business owners who haven't been burned by PPC