Originally Posted by thommy

mediabuying is not gambling or a lottery. it does not have to do with luck - it is same as in every other business that only the best one will win.



it depends - but big numbers are helping to compare strategies and try out more variations.

but even than advertising can do only the first 2 steps in a buying process.
it can lead the user only until the signup page and what happens from this step on
is not to control with media buying strategies.



sure - and this rule is not only appearing to paid traffic. it appears also to every webmaster who is marketing his traffic on his own. the only difference is that such a webmaster does not pay directly for the traffic and is not forced that much to make the best out of it.
and away from that, what do you think happens to a biz what EVERYBODY can do and can be successful? the best security for a permanent success is a biz what can be done by professionals only.



they should stay away when they are thinking they will make money with a finger snap
or without all that tools and knowledge or even with what they can read in boards.
that´s the same effect as with SEO.

the one and only way to bring more money in the adult industry is to split the professional parts.

1. is generating traffic ONLY
2. is selling this traffic to as many advertisers as possible to create competition
3. is buying the traffic and have the tools and skills to lead tap to pot
4. are the product owner who are prepared to work with professional marketers

so also YOU should play your part in this game.

i invented the unique clickID in 2007. this idea is the basic of tools like voluum (one of the fastest growing companies in the world) and all this multi offer networks what came up since than would not exist without it. 90% of the media buying on this planet is based on it.

Now 11 years later I still can find TONNS of paysite and affiliate programs what do not even know what it is and why someone can not optimize a campaign without it.

these are the "paul markhams" of this industry who try to find the mistake in all others instead of admitting that they have overslept the market.

the adult industry was not taken from the big ones - the ones they took it over ARE BIG because the have been smarter than the rest.

the original inventor of youporn was a small webmaster when he started it with no big capital. the owner of exoclick was a student with programming skills.
the inventor of voluum was also just a small affiliate marketer what saw the idea behind the clickid and made a public tool from what i had i 2007 already for me alone (yep i was not that smart to make it a public tool because it was not my intension).

this biz is everything else than dead. it is just more concentrated through the famous scissors-effect. there is not really a "middle class" anymore (there was a time when we all were middle class) but many who are crying for the lost of the good old times and a few who took the advantages of the new time.

what i want to say is: you should not think about buying traffic - if you make a product for sellers you have more than enough to do.
i know thousands of mediabuyers what would be happy to promote something different as their competitor. your success is at THIS PART OF THE CHAIN.




i know - and they make me millions ;-)