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01-16-2016, 02:19 PM | #101 | |
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The CPM/CPC is an average of the value of the traffic in auction based systems to the buyers. They are all auction based systems where buyers are trying to pay as much as they can to get as much as they can. They can't pay more than its worth and keep buying (though many that come and go do). Furthermore, its not cheap, It is slightly cheaper because the targeting and quality are much worse. Those factors are always relative to traffic price.
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01-16-2016, 02:28 PM | #102 |
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there are a lot of people here who are often wrong on their biz theories but who also occasionally get things right. I have never seen anyone as absolutely consistent in sputtering non-truths as Paul Markham.
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01-16-2016, 02:32 PM | #103 | |
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I’m sure all the marketing experts in this thread who know their space really well are aware of the fact that Diesel just recently ran a campaign on Tindr Well at least the marketing team at Mindgeek is certainly savvy enough to have noticed as it was a highly publicized campaign and I wouldn’t be the least bit surprised if after seeing those ads, they were the ones who initiated the dialogue with Diesel. It works so well for them that they may have even offered to give the ads for free. But that’s all aside from the point and I could care less as to whether or not Paul took the short bus to arrive at the proper school of thought because the plan does also make a whole lot of sense for Diesel for multiple reasons even in the off chance they paid rate card rates. The irony of it all is that that those who a bash Paul the loudest are the one who sound most like him.
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01-16-2016, 02:48 PM | #104 |
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"card rate" that's a good one
I think what we may see happening is that the Millennials market is not so ''pornophobic'' and they will become (or are already) the new buyers of a lot of things. I think that the same Millennials market is what is influencing the 'adult' entertainment industry causing the dislocation, and subsequent disruption, leading to a lot of old school assumptions and their business models being invalidated. Keep buying those banners |
01-16-2016, 03:14 PM | #105 | |
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and sure it's good for pornhub, perhaps they can leverage it for other products that are street. but in the 35,000 foot view of it all, this is a blip on the advertising radar of both companies. it's a marketing campaign in a marketing world of what have you done for me lately and has been pointed out, there's been no long term/recurring/returning mainstream marketing campaigns on pornhub, as far as i know. and the reason i bash markham is on account of his talking about things he really doesn't know much about in a "i'm educating you on something you don't know anything about while getting marketing 101 concepts wrong" manner. magic join links style. same reason rochard is so annoying. |
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01-16-2016, 05:00 PM | #106 |
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Whether it's life or ad buys the same principle exists: you get what you pay for.
Content is the same thing. While you can make pennies off of shitty content you can make millions off of superior content. Same thing with ads. Basic business principles never change even when you "adapt or die".
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01-16-2016, 06:52 PM | #107 |
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So not even a fortune 500 tech company like facebook can hire quality media buyers yet you expect Paul to be the one who understand media buys?
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01-16-2016, 06:59 PM | #108 | |
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I donâ??t know of any long term/recurring/returning mainstream marketing campaigns which have run on Pornhub nor do I know of any unsuccessful attempts at running such a campaign. If such failures have indeed occurred I would love to hear about them so if you or anyone has that info, please share. Im pretty sure I would have heard about it had there ever been one but thereâ??s a chance I may have missed it so if you or anyone has that information, please share. Don't worry, I won't be holding my breath or anything.
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01-16-2016, 08:04 PM | #109 |
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Everyone can pontificate all day long as to the value of piratebay traffic and a purported Coca Cola ad campaign there for example. Everyone can talk about what its worth, talk about how shitty the traffic it is or how great it is. They can talk about abstract, ill defined terms like "branding" and how useless it is to target "freeloaders" or how its a great move and so on.
All i need to do is open my old stats from exoclick buys and see exact numbers from piratebay.org and their many many mirrors that were also selling ads. I can see exact traffic performance numbers. I can see ad CTR's, I can see CPM / CTR costs. I can see the breakdowns on the types of traffic (by device, country, carrier, pc/mac etc etc etc etc), I can see how they acted on the landing page, I can see how many clicked through to the sponsor, I can see conversions at the sponsor. See the exact return on each ad spot and ad size/type and all the offers tested and form opinions based on actual data and actual experience. I can tell you exactly how many people will even see the ad per 1000 impressions. Pretty much all i do in this biz is watch brokers, ads, landing pages, advertisers, offers and competitors. Others can only theorize, speculate and make things up and make dire predictions based on nothing and just summarily dismiss actual knowledge and data as being "wrong". Just another day on Gfy and a perfect example of why someone like Paul flunked out of the business and most others are just hobbiests. ;) Before Paul was lecturing on tubes all day long (which he knows nothing about), he was lecturing penthouse and playboy and all their photographers on how to take a photograph and comparing their work to his shitty, cookie cutter, tgp filler content - which today, he can't even give away.
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01-16-2016, 09:48 PM | #110 | |
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It will be interesting to see how long Diesal does the ad buys. It may indeed be short-term.
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01-17-2016, 01:13 AM | #111 | |
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Your knowledge of how Tubes work is restricted to your traffic buying, your ads, your sponsors, your commission and your opinion. You don't know how a company like Diesel will fair on Tubes. You even think advertising companies only advertise to an audience looking for their product. So let me educate you. Target Market, men who wear pants. The audience, men who wear pants, if not at the time of viewing. Tubes have a better target market than a soccer crowd. Cost. Peanuts. Consumer reaction will be judged later. Media Reaction. All is good for a company that advertises like Diesel and considered edgy. The number of people who see the ad are the same as those who see yours. Your ads are 100% dependent on someone clicking and buying at the time. Theirs isn't, in fact, it doesn't matter if they buy at the time, it's the image that counts. |
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01-17-2016, 01:16 AM | #112 | |
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Yes, if successful some will have to DIE. I adapted throughout my porn career. You're only looking at one platform of mine. Think outside of the obvious. |
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01-17-2016, 01:31 AM | #113 | ||
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Tell that to MacDonalds. |
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01-17-2016, 01:36 AM | #114 | ||
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Their buying power will rule. This isn't only Diesel, if it works, it can be a growing trend. Then affiliates who think Tubes is expensive traffic will be priced out. |
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01-17-2016, 01:49 AM | #115 | ||
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The problem here is some people keep looking inward and see their experience and nothing else. They're convinced mainstream won't or can't advertise on Tubes. Because their experience makes it bad or limited successful for them. They even see Diesel's primary goal, the same as their's.
Once we step outside our bubbles we see a different world. A world where $100,000 is peanuts for what they get. Quote:
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The crunch is will they do it, will they see the value and will others follow. Then what happens to little guys who think it's expensive and throw a wall up to avoid looking at what may happen. |
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01-17-2016, 02:00 AM | #116 | |
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porn is a market and a market does not live from a few people who can make it a little better than others - it lives from it´s efficiency. i created more then 12 years ago the the phrase "sex sells but what?" because i could see this problem comming up in a biz where blind and oneeye-marketers are in charge of the gross income of a whole industry. the prices for ads and CPM dropped that much, because nobody has or promotes a product this way, that he can pay more as he does. every user on a pornsite is a fully qualified consumer - and if companies starting to understand that, it will bring much more money into the industry. and the industry is not only reprenseted by webmasters, media buyers and affiliate programms. the industry are alos producers, hosters, designers, writers, models, programmers, SEOs and much much more.... you can not seriously think, that all these people should suffer, because you are not able to promote a product, what CAN make you enough money to pay the REAL VALUE of a customer you get into your hands. and yes - even when the whole mainstream industry is promoting on pron sites (what will never happen) there will be still be a market for paid porn - but mybe not that unnessecary mass we have now. a shrinking offer market will result in a higher price and more value. and if a member of this future market is smart enough and have only a small clue of markets, he will realize, that every wanker he have in his programm is noct ONLY a wanker and he will change his marketing stratgey. only what you can fill into a bottle can come out. and nature of marketing is, that and industry lives from filling up their bottle with the content of other industy´s bottles. if you do not think so far, you will suffer while our industry delights on fishing in a much bigger lake with much more fish inside. if it would be only allowed to promoto cowboy hats in a western movie, there would be no reason for anybody to produce such a movie. realize that the time where porn was the product is over. but porn is still the most wanted cheese from the mice population. greetings thommy |
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01-17-2016, 09:22 AM | #117 |
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Paul please listen to people who actually earn a six figure+ income from being a Webmaster and media buyer TODAY. We are not "in a bubble" unable to look past porn. I am a mainstream journalist with experience in several mainstream businesses. I've worked for some of the largest media companies on Earth (Sony, Warner Bros, Universal, Disney, ABC, NBC, CBS....on and on).
You see Paul, the assumptions YOU make is anyone who posts here on GFY must be a dumb, inexperienced porner with nothing else to offer. That would be you Sir, not us.
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01-17-2016, 09:30 AM | #118 |
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This is too fucking entertaining.
This has nothing to do with CTR or a direct conversion path. What do you nitwits expect: The buyer will walk into the clothing retailer and tell the sales clerk he wants to see the Diesel clothing line because he saw their ad on a porn tube? How fucking lame ... |
01-17-2016, 10:00 AM | #119 | |
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this big brands are anyway thinking lonterm - they do not expect a sale but set their marketing goal in relation to their prominency. that is a very other marketing model then ours and it will bring fresh money in our biz. if i ask you if you where reading the newspaper today you might say yes but you will not be able to tell me who has advertised there. but if an ad would be that effectless as it seems the advertising biz would be killed since centuries. i am really exited how these things will effect the market and if we can see here a real change of the market in one near future. greetings thommy |
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01-17-2016, 10:22 AM | #120 | |
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PR efforts aside, anyone who actually knows anything about media, these sites, their traffic, the competition and so on, buys fully understands that it will cost them a lot more and they will get next to zero benefit. So yeah, you have to keep saying "its about branding" like no one gets that. It doesn't matter what the intention is.,,, lead generation or "branding" if you can't get the attention of the user, get the attention of qualified users in your exact demographic and get into their head - it doesn't matter what your objective is... branding, lead gen etc. It all requires understanding how to target qualified prospects and a competent understanding of the medium. I understand that you geniuses have it all worked out that just throwing up an ad is all you have to do. f course you can't do it and you don't - but you know all about it. As i've tried to explain in 20 different ways, it still doesn't mean the audience is the right audience. The medium is the right medium. Or that the benefit in any way at all, outweighs the cost. This is how advertising works you know. You have to know the medium well to make it work on any level. You people are literally so dumb, that you think that after over 10 years of tubes hogging all the traffic and selling billions of hits and likely trillions of impressions, this makes sense for mainstream companies .... and even funnier, you are willing to believe that it hasn't be tried time and time again with miserable results. And Barry, you can stop with the BS of implying you buy a lot of traffic and have some sort of competent understanding of media buys. Every member of this forum can start combing tubes and tgps and blogs right now for any paid links leading to you and they won't find them. What is even more surreal is that many of you on this forum, Pail most of all has argued and argued and argued that tube traffic is worthless. And now, suddenly, its gold. Makes sense. Suddenly its being argued that the glory days are back because every crappy shooter will be shooting to fill tubes so that GE and Coca Cola and Martha Steward can buy the ad space at a premium rate for "branding". Yay for you, geniuses.
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01-17-2016, 10:42 AM | #121 | |
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You've done nothing but argue how useless those eyes are for since you started to flounder and fail. Today, adult traffic is pure gold according to you turds. The 13 year old kid on pornhub searching for porn is going to freeze in his tracks and really think about clothing, should you manage to get his attention. Now, adult traffic is so cheap and so high quality, you can just throw up an ad for toothpaste on pornhub and make millions by "building a brand" with super expensive traffic.
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01-17-2016, 10:50 AM | #122 |
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Ever wonder why kitchen appliances, women's feminine products or cosmetics ads are never heard on sports talk radio or seen on ESPN? No? There's your problem.
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01-17-2016, 11:05 AM | #123 |
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i'm tempted to buy a Diesel jeans now - success!
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01-17-2016, 11:10 AM | #124 | |
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I'm just grateful to now be educated and know that it doesn't matter if anyone sees it or not, if they are the target demographic etc. Apparently nothing matters - you just need to throw ads out there, any way and anywhere you want and it all just magically works out. |
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01-18-2016, 05:45 AM | #125 |
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Are you saying the Tube audience don't buy pants?
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01-18-2016, 05:50 AM | #126 |
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Which is why people advertise on TV.
Of course the value for people selling recorded porn advertising on Tubes. Is well know. What would help is if we knew what you advertised on Tubes nad the real success of that. Yopu keep very very quiet about what you do. And insult others. |
01-18-2016, 05:57 AM | #127 | |
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01-18-2016, 12:14 PM | #128 | |
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tubes are proven to make sales already and if somebody have a clue how to advertise there he can make a huge ammount of money. it is just a question of professionality in the media buying. i have sold already a lot of non porn stuff on porn sites starting from winter tires up to holidays and because of this rumours in germany one media buyer is actually promoting pepper spray on german pornsites with quite good results. there is no doubt that there are very other rules for promoting such stuff on porn sites but as i said - it is a question of professionality and tools you have for that. an sure you will not see this high conversion quotes on pornsites as you might see on product fitting nonadult sites. but what shalls if you have only 10% of that result as long as you pay only 10% of the price. i mean a very good example is the gambling industry. a few years ago it was a nogo for most of them to advertise on porn sites. now they lick our feets to do it because they are already on 3-digit CPCs when they want to promote that stuff on google adwords. this guys can easily accept a conversion rate of 1:5000 when they pay only a few cent per click. greetings thommy |
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01-18-2016, 12:19 PM | #129 | |
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2) shut garage door 3) start car 4) sit in car thank you
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01-18-2016, 12:43 PM | #130 |
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Not on PornHub they don't.
Are you telling me people who go in for a haircut don't buy pants? Sure they do - just not at the barbershop (which is why you don't see ads for pants in barbershops). I cannot believe I have to answer questions like this. LOL Bless your heart Paul!!
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01-18-2016, 01:02 PM | #131 | |
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and IF there would be a barber store with millions of clients - they would sell advertising there. why you see advertising at the train station? why on a football field? why you see adspots about whatever in the cinema? the point is, that every mass media is a good media for advertising. why not porn ? i will tell you why. because up to a few years ago there was no really big player in that. advertisers who want to promote in porn where dealing with bonsai companies who are able to tripple their revenw by just making 10 clicks per day. youporn does not need to fake those users - they just got them. and that´s why it is a mass media meanwhile where you can promote everything because porn users are not wanking only. they also brush their teeth (well i hope so) they also go on holidays, driving cars and paying an insurance. they are not from another planet - i worry more about those users what are not visiting porn sites, because they are a very strange and inscrutable niche group. greetings thommy |
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01-19-2016, 08:09 AM | #132 |
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Finally, it's been explained why the super bowl is filled with nothing but tampon ads and promos for Housewives of Atlanta. Target demographics, viewer interests and every advertising metric are 100% irrelevant and anything can be sold to anyone, anywhere and anytime and everyone buys everything if should that proves untrue, you just call it something vague and ill defined like "branding", which can't be quantified, measured or accurately evaluated in terms of cost/return and suddenly that disinterested audience becomes worth even more simply because...., Uhm,... Well,.... Because people who know nothing of online advertising and marketing say so. (magic ads?)
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01-19-2016, 08:27 AM | #133 | |
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Squealer, you are saying Tube Audience never wear pants? You're getting very silly trying to hang on to your last straw. |
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01-19-2016, 08:41 AM | #134 | |
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Everyone knows advertisers will try to target an audience. Tampons aren't advertised on the Super bowl because men don't use them. Would they be advertised on a program women watch? Are the women watching interested in buying tampons at that time? Mo. Will they buy them in the future? Yes and this is when the subconscious kicks in with product familiarity. We all buy known products more willing than unknown. Resting the entire case on Tube ad space is only bought for clicks to immediate sales, shows a lack of knowledge of how advertiser think and advertising works. And proof the people holding this view have no knowledge of marketing beyond CPM graphs. In sales and marketing, we're taught a similar story. Two shoes salesmen went to a desert island to survey the market for shoe sales. One phoned home and said, "No one here wears shoes, so I'm coming home. The other phoned home and said, "Send a container of shoes, no one has any here". It illustrates the approach of the loser as opposed to the one of the winner. Much like Albert Thinklesien versus Edison. Albert Thinklesien, said it didn't work. |
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01-19-2016, 08:47 AM | #135 |
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manwin suck a mean dick
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01-19-2016, 08:48 AM | #136 |
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apparently someone needs to update markham that females = ~48% of the superbowl viewership.
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01-19-2016, 09:12 AM | #137 | ||
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I am not talking about MAGAZINES in barber shops. LOL Those are there for people WAITING (and killing time). It is not their FOCUS for going there. Their FOCUS is to get a haircut. Incidental ad reading via magazines is not what I am talking about. You do not see ads on the walls, or a barbershop advertising clothes. The MAGAZINES may do that but the MAGAZINES are not specific to....a barber shop! Seriously people, are you this fucking clueless? Do you even KNOW about 'targeted marketing'? You are arguing for 'general' mass marketing and that is NOT the same thing (at all). Final point (because I am done arguing with idiots): a porn surfer who goes to a tube is looking (focused on) ONE THING: Sex. Masturbation. Orgasm. (Okay, that's 3 things.) Ever try to sell a car to someone who's hungry fror lunch? Are they thinking about CARS or are they thinking about CHEESEBURGERS? (And do not tell me they will remember about the car after they are done eating; porn surfers once they whack off forget about porn/sex and move on with their day). I'm going back to making money online now while you guys continue this infuriating clueless discussion.
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01-19-2016, 11:06 AM | #138 |
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You're 100% right Paul. I've conceded to you and Barney. Not knowing anything about the traffic, its value, its quality, the costs, the demographics, how to really target users, why they are there, what their interests are, what the users will and won't buy, how to compete with other high CTR ads (those that really grab the users attention), how to compete with the video, what they are interested in, how to grab their attention effecitvely etc etc etc is all 100% irrelevant. I get that. You're a genius because we all know your stellar marketing and advertising is what was behind your 3 joins a week cinderalla story with paulmarkhamteens.com.
Wait a moment!!!!!!!!!!!!!!!!!!! I just had an interesting idea. Maybe. Maybe... Just maybe.... Maybe the reason that tubes are full of penis pills, adult dating and pickup offers because that's exactly where a horney persons thinking is in that moment and ont on a new pair of jeans? Because they are sitting there with their shorts off, looking to have an orgasm in the next few minutes and solve the problem of future orgasm and attracting mates to have orgasms with? Hmm... dunno. That just sounds silly. My many many years of experience and success at selling to a market must be totally wrong as far as knowing who they are and what their interests are. I'm sure you're right and we can all just advertise to a field of milk cows though and call it "branding" while paying a premium for very expensive traffic. That makes a lot of sense. You get that right? That the traffic is expensive? That the impressions are expensive? Thats why you can't afford it and why you can't make a profit from it. WHat's even more expensive is using an expensive ad source to advertise skittles to Ethiopians. Having more money to do it, and having deep pockets, doesn't make it any less pointless. Insisting that Ethiopians will eventually come around, doesn't make your arguments any less idiotic. Suggesting that Skittles will not only advertise to Ethiopians but then take over Ethiopia is exponentially more idiotic - which is quite a feat, even for you.
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01-19-2016, 11:10 AM | #139 |
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It is 100% pure awesomeness to watch a failed know it all, lecture about all the things he never did, couldn't do, can't do and will never do.
THAT is GFY
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If you don't like that Elon Musk bought twitter,... just build your own and stop crying about it. |
01-19-2016, 02:07 PM | #140 | ||
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do you know who i am and what i do ? i think i am in marketing before you even could write the word. and i made a few millions more as you honk can count. Quote:
and YES that is marketing - that the stronger one is eating the weaker one. i am sorry for you that you are not smart enough to see that. but that´s why i survived in this (online) industry for now more than 18 years and in marketing for more than 40 years, because i always accepted the stream and did something with it while others where searching for ways to redirect the stream into their smallbrained phantasieworld. i am sorry - but you are not visoneer enough to take you seriously in this discussion. so let´s go on with it in a few years (if you are still here than). meanwhile you can read your brainwash affiliate marketinng and media buyer boards and let you explain the world in a way what fits into your intellect range. greets thommy |
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01-19-2016, 02:11 PM | #141 | |
Fakecoin Investor
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WARNING: Stay Away From Marlboroack aka aka Brandon Ackerman
https://gfy.com/21169705-post8.html Donny Long is Felon, Stalker, Scammer & Coward http://www.ripoffreport.com/reports/...lon-int-761244 |
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01-19-2016, 02:30 PM | #142 |
It's 42
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When you have Trademarked product or service and a branding budget of $500K or more to venture without an immediate ROMI talk to me ...
Brand awareness - Wikipedia, the free encyclopedia Measures of Brand Awareness |
01-19-2016, 02:58 PM | #143 | |
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i am as i have been, talking about understanding the value of the traffic. You can try to sell an Eskimo a sno-cone directly or you can spend $5,000,000.00 creating Eskimo awareness of your sno-cone brand... its 100% irrelevant if they will never buy a sno-cone to begin with. It's extreme stupidity when they are paying a premium for the traffic to "brand" those sno-cones they will never buy. You guys have done an amazing job of explaining that if you can't sell someone something right then and there, they'll just magically come back in 6 months and buy the product because you've "built a brand". Brands only exist within the total context of all marketing efforts and market perceptions of the product. Perceptions which are rarely even directly shaped by the deliberate efforts of the company and rarely without years and years and years and years of consistent efforts. Not because of a single advertising campaign to uninterested, pre-occupied and unqualified prospects. Spending more money, longer won't change who they are and why they are on the site to begin with, their interests, their impulses etc. Users are on a porn site for gratification. To stimulate the brains reward center with a hit of Dopamine, through direct stimulation and can only be distracted by the idea of meeting/fucking real women for an even greater reward. You won't distract them from that by passively presenting them with wardrobe options in among a sea of more directly appealing options and appeal to their immediate interests. Seriously, how fucking idiotic are you people? You are literally so dumb that you are trying to argue that since 1996 or so, no one has thought to advertise mainstream products in adult. Holy shit. It's been tried again and again and again. You don't see it happening because it never works, the value is just not there no matter how you want to spin it or how you want to measure it. Taking things so far to suggest that a massive clothing company will buy up all the porn sites because the traffic magically became so valuable to them is pure dumbfuckery.
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If you don't like that Elon Musk bought twitter,... just build your own and stop crying about it. |
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01-19-2016, 03:21 PM | #144 | ||
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Coming up with ridiculous replies shows you and squealer are grasping at straws. you're too entrenched in one form of advertising and clearly have no marketing training outside porn. The element you're missing is training in branding in a suggestive way, using ads to get customers aware of a brand and product. So the next time they buy, they're looking more favorably at a brand or product. This includes TV, billboards, and sponsorships and most certainly product placement in movies and TV series. When watching TV series, people are glued to the intrigue, drama, action. Still companies pay big money for to have products in the shows. These aren't even ads, no names are mentioned, no benefits to the products. And yet; Quote:
An ad on PH is what $4 for 1,000 clicks. How many views before someone clicks, 10, 20, 30? IMO the only thing stopping them is the PC and Right wing media attacking them, which is well worth spending $50,000 to get. Then they decide if their market cares about what the PC and Right tell people. Completely leave the clicks or views to sales element aside, this is image and branding. A different level of marketing. As Barry says, this is out of porn's league. |
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01-19-2016, 03:49 PM | #145 |
It's 42
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LOL
8 char |
01-19-2016, 03:57 PM | #146 | |
See signature :)
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According to your way of thinking |
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01-20-2016, 04:59 AM | #147 |
I am Amazing Content!
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not that my opinion counts much but you really don't know Thommy
you should have told me that all these years you actually don't know what you are doing
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01-20-2016, 05:21 AM | #148 |
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You better check who you are talking to first (and I sure don't mean Paul Markham)
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01-20-2016, 05:23 AM | #149 |
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01-20-2016, 11:29 AM | #150 | |
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greetings thommy |
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