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Old 01-16-2016, 02:19 PM   #101
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Conversion ratio is better on Facebook, Google due to that targeting. Doesn't matter if conversions aren't as good as mainstream traffic if the price of the adult traffic gives you substantially more traffic to make up for the lower conversion rate. .
It is an auction based system in all cases. People pay on the high end of what its worth. Traffic price is always relative to traffic value. I can give you a list of 3000 adult sites right now where you can pay .01 per click. You'll burn piles of cash (many 1000.00's of dollars) and never see a single sale because its pure garbage. I can give you high CPM banners and give you a list of even more sites to target in exoclick. You'll never see a single sale. Ever. Not even if you spend many 1000.00's of dollars. In fact, i can give you a few that will spend 1000.00+ and you'll never see a single sale. It will be cheap as you spend many 1000s of dollars. I can give you a list of sites with cunts like looti.net and other arab forums which have bots click ads and going all the way through landing pages and join SOI offers and you'll be spending insane amounts of money and never make a single sale. There is a difference between cost and value.

The CPM/CPC is an average of the value of the traffic in auction based systems to the buyers. They are all auction based systems where buyers are trying to pay as much as they can to get as much as they can. They can't pay more than its worth and keep buying (though many that come and go do). Furthermore, its not cheap, It is slightly cheaper because the targeting and quality are much worse. Those factors are always relative to traffic price.
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Old 01-16-2016, 02:28 PM   #102
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there are a lot of people here who are often wrong on their biz theories but who also occasionally get things right. I have never seen anyone as absolutely consistent in sputtering non-truths as Paul Markham.
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Old 01-16-2016, 02:32 PM   #103
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it makes no sense to convolute the op when it's based on the assumption mainstream advertisers at pornhub are going to ruin it all by paying higher ad rates because they're mainstream.
He's definitely wrong if he thinks Diesel is paying higher rates. The more likely scenario is that they paid deeply discounted rates. Getting a big name mainstream advertiser like Diesel works wonders for PornHub's mainstream ambitions because it gives them tons of mainstream eyeballs from both pre-existing and new outlets, thereby opening future avenues for exposure, and also gives them a big name client to reference when selling space to potential future mainstream advertisers.

I’m sure all the marketing experts in this thread who know their space really well are aware of the fact that Diesel just recently ran a campaign on Tindr

Well at least the marketing team at Mindgeek is certainly savvy enough to have noticed as it was a highly publicized campaign and I wouldn’t be the least bit surprised if after seeing those ads, they were the ones who initiated the dialogue with Diesel. It works so well for them that they may have even offered to give the ads for free.

But that’s all aside from the point and I could care less as to whether or not Paul took the short bus to arrive at the proper school of thought because the plan does also make a whole lot of sense for Diesel for multiple reasons even in the off chance they paid rate card rates.

The irony of it all is that that those who a bash Paul the loudest are the one who sound most like him.

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Old 01-16-2016, 02:48 PM   #104
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"card rate" that's a good one

I think what we may see happening is that the Millennials market is not so ''pornophobic'' and they will become (or are already) the new buyers of a lot of things.

I think that the same Millennials market is what is influencing the 'adult' entertainment industry causing the dislocation, and subsequent disruption, leading to a lot of old school assumptions and their business models being invalidated.

Keep buying those banners
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Old 01-16-2016, 03:14 PM   #105
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He's definitely wrong if he thinks Diesel is paying higher rates. The more likely scenario is that they paid deeply discounted rates. Getting a big name mainstream advertiser like Diesel works wonders for PornHub's mainstream ambitions because it gives them tons of mainstream eyeballs from both pre-existing and new outlets, thereby opening future avenues for exposure, and also gives them a big name client to reference when selling space to potential future mainstream advertisers.

I’m sure all the marketing experts in this thread who know their space really well are aware of the fact that Diesel just recently ran a campaign on Tindr

Well at least the marketing team at Mindgeek is certainly savvy enough to have noticed as it was a highly publicized campaign and I wouldn’t be the least bit surprised if after seeing those ads, they were the ones who initiated the dialogue with Diesel. It works so well for them that they may have even offered to give the ads for free.

But that’s all aside from the point and I could care less as to whether or not Paul took the short bus to arrive at the proper school of thought because the plan does also make a whole lot of sense for Diesel for multiple reasons even in the off chance they paid rate card rates.

The irony of it all is that that those who a bash Paul the loudest are the one who sound most like him.

i couldn't agree more. i also can't see any downside to diesel's campaign and all upside. they call themselves "street" and this supports that. besides, image building marketing is notoriously difficult to measure roi.

and sure it's good for pornhub, perhaps they can leverage it for other products that are street.

but in the 35,000 foot view of it all, this is a blip on the advertising radar of both companies. it's a marketing campaign in a marketing world of what have you done for me lately and has been pointed out, there's been no long term/recurring/returning mainstream marketing campaigns on pornhub, as far as i know.

and the reason i bash markham is on account of his talking about things he really doesn't know much about in a "i'm educating you on something you don't know anything about while getting marketing 101 concepts wrong" manner. magic join links style. same reason rochard is so annoying.
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Old 01-16-2016, 05:00 PM   #106
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Whether it's life or ad buys the same principle exists: you get what you pay for.
Content is the same thing. While you can make pennies off of shitty content you can make millions off of superior content. Same thing with ads.

Basic business principles never change even when you "adapt or die".
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Old 01-16-2016, 06:52 PM   #107
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By the way, Facebook is another example of mainstream fortune 500 companies getting burned time and time again because they don't understand media buys.
So not even a fortune 500 tech company like facebook can hire quality media buyers yet you expect Paul to be the one who understand media buys?
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Old 01-16-2016, 06:59 PM   #108
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i couldn't agree more. i also can't see any downside to diesel's campaign and all upside. they call themselves "street" and this supports that. besides, image building marketing is notoriously difficult to measure roi.

and sure it's good for pornhub, perhaps they can leverage it for other products that are street.

but in the 35,000 foot view of it all, this is a blip on the advertising radar of both companies. it's a marketing campaign in a marketing world of what have you done for me lately and has been pointed out, there's been no long term/recurring/returning mainstream marketing campaigns on pornhub, as far as i know.

and the reason i bash markham is on account of his talking about things he really doesn't know much about in a "i'm educating you on something you don't know anything about while getting marketing 101 concepts wrong" manner. magic join links style. same reason rochard is so annoying.
Iâ??m not saying it will be a gamechanging campaign, just that the ideas behind itâ??s conception are based upon sound marketing fundamentals and that much of the logic used by people in this thread to predict itâ??s failure is way more wrong than the logic Paul has used in predicting itâ??s success. Time will only tell.

I donâ??t know of any long term/recurring/returning mainstream marketing campaigns which have run on Pornhub nor do I know of any unsuccessful attempts at running such a campaign. If such failures have indeed occurred I would love to hear about them so if you or anyone has that info, please share. Im pretty sure I would have heard about it had there ever been one but thereâ??s a chance I may have missed it so if you or anyone has that information, please share. Don't worry, I won't be holding my breath or anything.

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Old 01-16-2016, 08:04 PM   #109
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Everyone can pontificate all day long as to the value of piratebay traffic and a purported Coca Cola ad campaign there for example. Everyone can talk about what its worth, talk about how shitty the traffic it is or how great it is. They can talk about abstract, ill defined terms like "branding" and how useless it is to target "freeloaders" or how its a great move and so on.

All i need to do is open my old stats from exoclick buys and see exact numbers from piratebay.org and their many many mirrors that were also selling ads. I can see exact traffic performance numbers. I can see ad CTR's, I can see CPM / CTR costs. I can see the breakdowns on the types of traffic (by device, country, carrier, pc/mac etc etc etc etc), I can see how they acted on the landing page, I can see how many clicked through to the sponsor, I can see conversions at the sponsor. See the exact return on each ad spot and ad size/type and all the offers tested and form opinions based on actual data and actual experience. I can tell you exactly how many people will even see the ad per 1000 impressions.

Pretty much all i do in this biz is watch brokers, ads, landing pages, advertisers, offers and competitors.

Others can only theorize, speculate and make things up and make dire predictions based on nothing and just summarily dismiss actual knowledge and data as being "wrong".

Just another day on Gfy and a perfect example of why someone like Paul flunked out of the business and most others are just hobbiests. ;) Before Paul was lecturing on tubes all day long (which he knows nothing about), he was lecturing penthouse and playboy and all their photographers on how to take a photograph and comparing their work to his shitty, cookie cutter, tgp filler content - which today, he can't even give away.
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Old 01-16-2016, 09:48 PM   #110
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I’m not saying it will be a gamechanging campaign, just that the ideas behind it’s conception are based upon sound marketing fundamentals and that much of the logic used by people in this thread to predict it’s failure is way more wrong than the logic Paul has used in predicting it’s success. Time will only tell.

I don’t know of any long term/recurring/returning mainstream marketing campaigns which have run on Pornhub nor do I know of any unsuccessful attempts at running such a campaign. If such failures have indeed occurred I would love to hear about them so if you or anyone has that info, please share. Im pretty sure I would have heard about it had there ever been one but there’s a chance I may have missed it so if you or anyone has that information, please share. Don't worry, I won't be holding my breath or anything.

I know a few Hollywood films have tried buying ad spots on the likes of PornHub (YouPorn, Redtube, etc). But I think those were shorter-term ads. Some were even in-video or post-video ads. None stuck around for long. They probably did it for the mianstream publicity. "Look, XYZ movie is advertising on a porn site!" kind of thing. TMZ, Entertainment Tonight et al eat that shit up and it's good for a weekend or two bump (which can be quite profitable). But as for actual products like Diesal I don't recall any.

It will be interesting to see how long Diesal does the ad buys. It may indeed be short-term.
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Old 01-17-2016, 01:13 AM   #111
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Right. Forgot about that. Someone is going to buy up all the ad spots at unreal rates and all the adult sites to put irrelevant, untargeted ads in front of users to grow their business. Makes perfect sense. I'm going to "brand" some of my grandma's homemade jelly on pornhub tomorrow... sure its going to cost 10,000.00 USD a day in traffic which i have to pay for even though no one sees the ads, clicks on them or visits my site because its a CPM buy and i'm only paying for ad displays, not clicks, but according to Paul, its just good business sense. Once i've done that enough, i'll just start buying sites to advertise on at an immense loss and then buy pornhub. Because Paul said thats how it works.

He would quite literally be the worst cult leader ever.

There would be the worst story, using the worst imaginable logic.

Even insane people would be like "Paul, i'm sorry to say this but i'm gonna have to head over to the Heavens Gate cult where they believe an alien ship is hiding in the tail of the Hale Bop Comet... and kill myself so they will take me off this planet... because quite frankly, they are making much more sense then you are"
Your problem is you can only see inside your bubble, even though it's transparent. Then reply with illogical arguments.

Your knowledge of how Tubes work is restricted to your traffic buying, your ads, your sponsors, your commission and your opinion. You don't know how a company like Diesel will fair on Tubes. You even think advertising companies only advertise to an audience looking for their product. So let me educate you.

Target Market, men who wear pants.
The audience, men who wear pants, if not at the time of viewing. Tubes have a better target market than a soccer crowd.

Cost. Peanuts.
Consumer reaction will be judged later.
Media Reaction. All is good for a company that advertises like Diesel and considered edgy.

The number of people who see the ad are the same as those who see yours. Your ads are 100% dependent on someone clicking and buying at the time. Theirs isn't, in fact, it doesn't matter if they buy at the time, it's the image that counts.
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Old 01-17-2016, 01:16 AM   #112
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I'm sorry, I just can't help educating the old man. I consider it my charitable work for the week:

Paul? Companies who do media buys - ANY company, mainstream or adult - are doing so for ONE reason: increased revenue. Whether they do it with a shorter-term goal of ROI (direct sales from those ads) or a longer-term "pavlovian" approach (repeated ad views month-after-month, conditioning the buyer) in the end the GOAL is the same: more revenue. So you are just arguing emphasis and approach and getting all confused.

Oh, and Paul? I hate to break this to you man but a company like Diesal can go directly to Pornhub (or anywhere) and cut an ad deal. No brokers necassary.

Oh, and Paul? If Diesal is successful then this means ADAPT OR DIE. You do realize this, yes? Your record of adapting is quite poor.

Bottom line: media buying, CPM, ad creation, etc is a SCIENCE and people devote their lives, resources and money trying to improve every single day. At least I KNOW I can't compete with a full-time experienced media buyer while you just pontificate based on subjective, outdated data.

Cheers!
Again thinking as a porn webmaster. Every business looks to increase revenue, but not the way porn webmasters do.

Yes, if successful some will have to DIE. I adapted throughout my porn career. You're only looking at one platform of mine. Think outside of the obvious.
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Old 01-17-2016, 01:31 AM   #113
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Everyone keeps calling tube traffic "cheap". It is absolutely not cheap. Traffic value is exactly that. It's value. The value of traffic is determined by what people can make off of it. Feeder traffic is cheap,... because you can't milk much value out of it. Top tier tube NTVA ads are expensive because people are very good at milking a high amount of value out of them. There is nothing "cheap" about targeted cpm ads on pornhub or tube8 etc.
Only expensive if you're scraping a profit.

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The CPM/CPC is an average of the value of the traffic in auction based systems to the buyers. They are all auction based systems where buyers are trying to pay as much as they can to get as much as they can. They can't pay more than its worth and keep buying (though many that come and go do). Furthermore, its not cheap, It is slightly cheaper because the targeting and quality are much worse. Those factors are always relative to traffic price.
Still thinking like an affiliate. Diesel's "worth" is not your worth.

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Content is the same thing. While you can make pennies off of shitty content you can make millions off of superior content. Same thing with ads.
Tell that to MacDonalds.
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Old 01-17-2016, 01:36 AM   #114
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If you understand marketing, you should know how powerful PR can be as a marketing tool so I’m pretty shocked that it has yet to be mentioned in a thread full of marketing experts.
Agreed. I have already mentioned this.

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I find it more interesting that Diesel wants to buy cheap tube ads and have their product associated with porn -- that's interesting.
This is something they research and decide on. It will be a deal breaker. Advertising on Tindr is an indication.

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He's definitely wrong if he thinks Diesel is paying higher rates.
Their buying power will rule. This isn't only Diesel, if it works, it can be a growing trend. Then affiliates who think Tubes is expensive traffic will be priced out.
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Old 01-17-2016, 01:49 AM   #115
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The problem here is some people keep looking inward and see their experience and nothing else. They're convinced mainstream won't or can't advertise on Tubes. Because their experience makes it bad or limited successful for them. They even see Diesel's primary goal, the same as their's.

Once we step outside our bubbles we see a different world. A world where $100,000 is peanuts for what they get.

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The number of viewers within the target demographic is more important to ad revenues than total viewers. According to Advertising Age, during the 2007-08 season, Grey's Anatomy was able to charge $419,000 per advertisement, compared to only $248,000 for an advertisement during CSI, despite CSI having almost five million more viewers on average. Due to its demographic strength, Friends was able to charge almost three times as much for an advertisement as Murder, She Wrote, even though the two series had similar total viewer numbers during the seasons they were on the air together. Broadcast networks are concerned by the increasing use of DVRs by young viewers, resulting in aging of the live viewing audience and consequently, lower advertising rates. TV advertisers may also target certain audiences of the population such as certain races, and people of a certain income level or gender. In recent years, shows that tend to target young women tend to be more profitable for advertisements than shows targeted to younger men. This is due to the fact that younger men are watching TV less than their female counterparts.
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$20. The cost of a thousand impressions for a sponsored photo on Instagram, down from $40 in 2013 when Instagram first rolled out ads. Instagram says more than 300 million people around the world check out the photo-sharing app each month. Instagram's minimum ad spend is $200,000.
I'm sure real marketing people will know more about the cost of advertising on other platforms. Squealers $100,000 shows how he sees the world is restricted.

The crunch is will they do it, will they see the value and will others follow. Then what happens to little guys who think it's expensive and throw a wall up to avoid looking at what may happen.
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Old 01-17-2016, 02:00 AM   #116
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I'm not sure about this. If huge mainstream companies like Diesel advertise on porn sites, CPM rates will increase a lot and all other porn sites, who can't compete with those companies, will lose their spot. The only winners would be the tubes. Again.
i really don´t know if i should laugh or cry on that sentence.

porn is a market and a market does not live from a few people who can make it a little better than others - it lives from it´s efficiency.

i created more then 12 years ago the the phrase "sex sells but what?" because i could see this problem comming up in a biz where blind and oneeye-marketers are in charge of the gross income of a whole industry.

the prices for ads and CPM dropped that much, because nobody has or promotes a product this way, that he can pay more as he does.

every user on a pornsite is a fully qualified consumer - and if companies starting to understand that, it will bring much more money into the industry.

and the industry is not only reprenseted by webmasters, media buyers and affiliate programms. the industry are alos producers, hosters, designers, writers, models, programmers, SEOs and much much more....

you can not seriously think, that all these people should suffer, because you are not able to promote a product, what CAN make you enough money to pay the REAL VALUE of a customer you get into your hands.

and yes - even when the whole mainstream industry is promoting on pron sites (what will never happen) there will be still be a market for paid porn - but mybe not that unnessecary mass we have now.

a shrinking offer market will result in a higher price and more value.
and if a member of this future market is smart enough and have only a small clue of markets, he will realize, that every wanker he have in his programm is noct ONLY a wanker and he will change his marketing stratgey.

only what you can fill into a bottle can come out. and nature of marketing is, that and industry lives from filling up their bottle with the content of other industy´s bottles.

if you do not think so far, you will suffer while our industry delights on fishing in a much bigger lake with much more fish inside.

if it would be only allowed to promoto cowboy hats in a western movie, there would be no reason for anybody to produce such a movie.

realize that the time where porn was the product is over.
but porn is still the most wanted cheese from the mice population.

greetings

thommy
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Old 01-17-2016, 09:22 AM   #117
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Paul please listen to people who actually earn a six figure+ income from being a Webmaster and media buyer TODAY. We are not "in a bubble" unable to look past porn. I am a mainstream journalist with experience in several mainstream businesses. I've worked for some of the largest media companies on Earth (Sony, Warner Bros, Universal, Disney, ABC, NBC, CBS....on and on).

You see Paul, the assumptions YOU make is anyone who posts here on GFY must be a dumb, inexperienced porner with nothing else to offer.

That would be you Sir, not us.
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Old 01-17-2016, 09:30 AM   #118
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This is too fucking entertaining.

This has nothing to do with CTR or a direct conversion path.

What do you nitwits expect: The buyer will walk into the clothing retailer and tell the sales clerk he wants to see the Diesel clothing line because he saw their ad on a porn tube?

How fucking lame ...
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Old 01-17-2016, 10:00 AM   #119
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What do you nitwits expect: The buyer will walk into the clothing retailer and tell the sales clerk he wants to see the Diesel clothing line because he saw their ad on a porn tube?
for sure he will not - but he will also not go to the retailer and tell him that he saw an ad on a weather forcast site.

this big brands are anyway thinking lonterm - they do not expect a sale but set their marketing goal in relation to their prominency.

that is a very other marketing model then ours and it will bring fresh money in our biz.

if i ask you if you where reading the newspaper today you might say yes but you will not be able to tell me who has advertised there.

but if an ad would be that effectless as it seems the advertising biz would be killed since centuries.

i am really exited how these things will effect the market and if we can see here a real change of the market in one near future.

greetings

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Old 01-17-2016, 10:22 AM   #120
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This is too fucking entertaining.

This has nothing to do with CTR or a direct conversion path.

What do you nitwits expect: The buyer will walk into the clothing retailer and tell the sales clerk he wants to see the Diesel clothing line because he saw their ad on a porn tube?

How fucking lame ...
What i am talking about is a competent understanding of the advertising medium itself. How it works... inside and out. The quality of the eyes on the ad. Who they are. What they want. What they are interested in. The competition. How to get eyes on an ad. How to get a message noticed. How to compete for the users attention with the video - which uhm... hello!? is why the user is there to begin with. I am forgetting the extent to which i need to hold your hand and dumb it down for you. Or... oh... you're now going to argue that advertisers don't really know anything about who they advertise to or the medium they use and thats just perfectly normal? Makes sense, Paul. I mean... barry.

PR efforts aside, anyone who actually knows anything about media, these sites, their traffic, the competition and so on, buys fully understands that it will cost them a lot more and they will get next to zero benefit. So yeah, you have to keep saying "its about branding" like no one gets that. It doesn't matter what the intention is.,,, lead generation or "branding" if you can't get the attention of the user, get the attention of qualified users in your exact demographic and get into their head - it doesn't matter what your objective is... branding, lead gen etc. It all requires understanding how to target qualified prospects and a competent understanding of the medium.

I understand that you geniuses have it all worked out that just throwing up an ad is all you have to do. f course you can't do it and you don't - but you know all about it. As i've tried to explain in 20 different ways, it still doesn't mean the audience is the right audience. The medium is the right medium. Or that the benefit in any way at all, outweighs the cost. This is how advertising works you know. You have to know the medium well to make it work on any level.

You people are literally so dumb, that you think that after over 10 years of tubes hogging all the traffic and selling billions of hits and likely trillions of impressions, this makes sense for mainstream companies .... and even funnier, you are willing to believe that it hasn't be tried time and time again with miserable results.

And Barry, you can stop with the BS of implying you buy a lot of traffic and have some sort of competent understanding of media buys. Every member of this forum can start combing tubes and tgps and blogs right now for any paid links leading to you and they won't find them.

What is even more surreal is that many of you on this forum, Pail most of all has argued and argued and argued that tube traffic is worthless. And now, suddenly, its gold. Makes sense. Suddenly its being argued that the glory days are back because every crappy shooter will be shooting to fill tubes so that GE and Coca Cola and Martha Steward can buy the ad space at a premium rate for "branding". Yay for you, geniuses.
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Old 01-17-2016, 10:42 AM   #121
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The problem here is some people keep looking inward and see their experience and nothing else. They're convinced mainstream won't or can't advertise on Tubes. Because their experience makes it bad or limited successful for them. They even see Diesel's primary goal, the same as their's.

Once we step outside our bubbles we see a different world. A world where $100,000 is peanuts for what they get.


I'm sure real marketing people will know more about the cost of advertising on other platforms. Squealers $100,000 shows how he sees the world is restricted.

The crunch is will they do it, will they see the value and will others follow. Then what happens to little guys who think it's expensive and throw a wall up to avoid looking at what may happen.
You're right Paul. Nothing you are posting is out of context. There is so much value in "eyes". Thats why you are a millionaire. This is a business with so much "cheap traffic" and all the eyes you can ever want on a product... and i really admire your fiscal discipline and that still haven't bought that G6 or castle yet or private island yet.

You've done nothing but argue how useless those eyes are for since you started to flounder and fail. Today, adult traffic is pure gold according to you turds. The 13 year old kid on pornhub searching for porn is going to freeze in his tracks and really think about clothing, should you manage to get his attention. Now, adult traffic is so cheap and so high quality, you can just throw up an ad for toothpaste on pornhub and make millions by "building a brand" with super expensive traffic.
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Old 01-17-2016, 10:50 AM   #122
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Ever wonder why kitchen appliances, women's feminine products or cosmetics ads are never heard on sports talk radio or seen on ESPN? No? There's your problem.
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Old 01-17-2016, 11:05 AM   #123
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i'm tempted to buy a Diesel jeans now - success!
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Old 01-17-2016, 11:10 AM   #124
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Ever wonder why kitchen appliances, women's feminine products or cosmetics ads are never heard on sports talk radio or seen on ESPN? No? There's your problem.
Reminds me of the guy who used to come into my gym selling the ads on the back of grocery store receipt. When pressed, he couldn't even name a single ad in the back of a receipt or describe it but was all too happy to talk about the 50,000 people that "see them" daily and break down the "cost effectiveness" of it all.

I'm just grateful to now be educated and know that it doesn't matter if anyone sees it or not, if they are the target demographic etc. Apparently nothing matters - you just need to throw ads out there, any way and anywhere you want and it all just magically works out.
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Old 01-18-2016, 05:45 AM   #125
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Ever wonder why kitchen appliances, women's feminine products or cosmetics ads are never heard on sports talk radio or seen on ESPN? No? There's your problem.
Are you saying the Tube audience don't buy pants?
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Old 01-18-2016, 05:50 AM   #126
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There is so much value in "eyes".
Which is why people advertise on TV.

Of course the value for people selling recorded porn advertising on Tubes. Is well know.

What would help is if we knew what you advertised on Tubes nad the real success of that. Yopu keep very very quiet about what you do. And insult others.
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Old 01-18-2016, 05:57 AM   #127
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for sure he will not - but he will also not go to the retailer and tell him that he saw an ad on a weather forcast site.

this big brands are anyway thinking lonterm - they do not expect a sale but set their marketing goal in relation to their prominency.

that is a very other marketing model then ours and it will bring fresh money in our biz.

if i ask you if you where reading the newspaper today you might say yes but you will not be able to tell me who has advertised there.

but if an ad would be that effectless as it seems the advertising biz would be killed since centuries.

i am really exited how these things will effect the market and if we can see here a real change of the market in one near future.

greetings

thommy
The same can be said about so much advertising. Tubes are no different, millions of eyes for low costs.
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Old 01-18-2016, 12:14 PM   #128
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The same can be said about so much advertising. Tubes are no different, millions of eyes for low costs.
sure - and not only eyes also wallets.

tubes are proven to make sales already and if somebody have a clue how to advertise there he can make a huge ammount of money. it is just a question of professionality in the media buying.

i have sold already a lot of non porn stuff on porn sites starting from winter tires up to holidays and because of this rumours in germany one media buyer is actually promoting pepper spray on german pornsites with quite good results.

there is no doubt that there are very other rules for promoting such stuff on porn sites but as i said - it is a question of professionality and tools you have for that.
an sure you will not see this high conversion quotes on pornsites as you might see on product fitting nonadult sites. but what shalls if you have only 10% of that result as long as you pay only 10% of the price.

i mean a very good example is the gambling industry. a few years ago it was a nogo for most of them to advertise on porn sites. now they lick our feets to do it because they are already on 3-digit CPCs when they want to promote that stuff on google adwords.
this guys can easily accept a conversion rate of 1:5000 when they pay only a few cent per click.

greetings

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Old 01-18-2016, 12:19 PM   #129
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The same can be said about so much advertising. Tubes are no different, millions of eyes for low costs.
1) pull car into garage.
2) shut garage door
3) start car
4) sit in car

thank you
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Old 01-18-2016, 12:43 PM   #130
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Are you saying the Tube audience don't buy pants?
Not on PornHub they don't.

Are you telling me people who go in for a haircut don't buy pants?
Sure they do - just not at the barbershop (which is why you don't see ads for pants in barbershops).

I cannot believe I have to answer questions like this. LOL Bless your heart Paul!!

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Old 01-18-2016, 01:02 PM   #131
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Not on PornHub they don't.

Are you telling me people who go in for a haircut don't buy pants?
Sure they do - just not at the barbershop (which is why you don't see ads for pants in barbershops).

I cannot believe I have to answer questions like this. LOL Bless your heart Paul!!

i think a big number of print magazines would go bankrupt if their advertisers would find out that they are not available in barber stores or medical´s waiting rooms.

and IF there would be a barber store with millions of clients - they would sell advertising there.

why you see advertising at the train station? why on a football field?
why you see adspots about whatever in the cinema?

the point is, that every mass media is a good media for advertising. why not porn ?

i will tell you why. because up to a few years ago there was no really big player in that.
advertisers who want to promote in porn where dealing with bonsai companies who are able to tripple their revenw by just making 10 clicks per day.
youporn does not need to fake those users - they just got them.
and that´s why it is a mass media meanwhile where you can promote everything because porn users are not wanking only. they also brush their teeth (well i hope so) they also go on holidays, driving cars and paying an insurance.
they are not from another planet - i worry more about those users what are not visiting porn sites, because they are a very strange and inscrutable niche group.

greetings

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Old 01-19-2016, 08:09 AM   #132
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Finally, it's been explained why the super bowl is filled with nothing but tampon ads and promos for Housewives of Atlanta. Target demographics, viewer interests and every advertising metric are 100% irrelevant and anything can be sold to anyone, anywhere and anytime and everyone buys everything if should that proves untrue, you just call it something vague and ill defined like "branding", which can't be quantified, measured or accurately evaluated in terms of cost/return and suddenly that disinterested audience becomes worth even more simply because...., Uhm,... Well,.... Because people who know nothing of online advertising and marketing say so. (magic ads?)
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Old 01-19-2016, 08:27 AM   #133
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Not on PornHub they don't.

Are you telling me people who go in for a haircut don't buy pants?
Sure they do - just not at the barbershop (which is why you don't see ads for pants in barbershops).

I cannot believe I have to answer questions like this. LOL Bless your heart Paul!!

But you do see ads for pants in barber shops. In the magazines in the barber shops. Plus all the other ads in magazines for people who are not reading the mags to be sold to or mags about that particular product. Playboy had ads for Cars, Alcohol, Cigarettes, etc. Which defeats your argument.

Squealer, you are saying Tube Audience never wear pants?

You're getting very silly trying to hang on to your last straw.
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Old 01-19-2016, 08:41 AM   #134
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Because people who know nothing of online advertising and marketing say so. (magic ads?)
So prove you know more, by showing your track record and not claims with no proof.

Everyone knows advertisers will try to target an audience. Tampons aren't advertised on the Super bowl because men don't use them. Would they be advertised on a program women watch?

Are the women watching interested in buying tampons at that time? Mo.

Will they buy them in the future? Yes and this is when the subconscious kicks in with product familiarity. We all buy known products more willing than unknown.

Resting the entire case on Tube ad space is only bought for clicks to immediate sales, shows a lack of knowledge of how advertiser think and advertising works. And proof the people holding this view have no knowledge of marketing beyond CPM graphs.

In sales and marketing, we're taught a similar story.

Two shoes salesmen went to a desert island to survey the market for shoe sales. One phoned home and said, "No one here wears shoes, so I'm coming home.

The other phoned home and said, "Send a container of shoes, no one has any here".

It illustrates the approach of the loser as opposed to the one of the winner. Much like Albert Thinklesien versus Edison.


Albert Thinklesien, said it didn't work.
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Old 01-19-2016, 08:47 AM   #135
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Old 01-19-2016, 08:48 AM   #136
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apparently someone needs to update markham that females = ~48% of the superbowl viewership.
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Old 01-19-2016, 09:12 AM   #137
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i think a big number of print magazines would go bankrupt if their advertisers would find out that they are not available in barber stores or medical´s waiting rooms.

and IF there would be a barber store with millions of clients - they would sell advertising there.

why you see advertising at the train station? why on a football field?
why you see adspots about whatever in the cinema?

the point is, that every mass media is a good media for advertising. why not porn ?

i will tell you why. because up to a few years ago there was no really big player in that.
advertisers who want to promote in porn where dealing with bonsai companies who are able to tripple their revenw by just making 10 clicks per day.
youporn does not need to fake those users - they just got them.
and that´s why it is a mass media meanwhile where you can promote everything because porn users are not wanking only. they also brush their teeth (well i hope so) they also go on holidays, driving cars and paying an insurance.
they are not from another planet - i worry more about those users what are not visiting porn sites, because they are a very strange and inscrutable niche group.

greetings

thommy

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But you do see ads for pants in barber shops. In the magazines in the barber shops. Plus all the other ads in magazines for people who are not reading the mags to be sold to or mags about that particular product. Playboy had ads for Cars, Alcohol, Cigarettes, etc. Which defeats your argument.

Squealer, you are saying Tube Audience never wear pants?

You're getting very silly trying to hang on to your last straw.
God I love both you clueless bastards.

I am not talking about MAGAZINES in barber shops. LOL Those are there for people WAITING (and killing time). It is not their FOCUS for going there. Their FOCUS is to get a haircut. Incidental ad reading via magazines is not what I am talking about. You do not see ads on the walls, or a barbershop advertising clothes. The MAGAZINES may do that but the MAGAZINES are not specific to....a barber shop!

Seriously people, are you this fucking clueless? Do you even KNOW about 'targeted marketing'? You are arguing for 'general' mass marketing and that is NOT the same thing (at all).

Final point (because I am done arguing with idiots): a porn surfer who goes to a tube is looking (focused on) ONE THING: Sex. Masturbation. Orgasm. (Okay, that's 3 things.) Ever try to sell a car to someone who's hungry fror lunch? Are they thinking about CARS or are they thinking about CHEESEBURGERS? (And do not tell me they will remember about the car after they are done eating; porn surfers once they whack off forget about porn/sex and move on with their day).

I'm going back to making money online now while you guys continue this infuriating clueless discussion.
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Old 01-19-2016, 11:06 AM   #138
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You're 100% right Paul. I've conceded to you and Barney. Not knowing anything about the traffic, its value, its quality, the costs, the demographics, how to really target users, why they are there, what their interests are, what the users will and won't buy, how to compete with other high CTR ads (those that really grab the users attention), how to compete with the video, what they are interested in, how to grab their attention effecitvely etc etc etc is all 100% irrelevant. I get that. You're a genius because we all know your stellar marketing and advertising is what was behind your 3 joins a week cinderalla story with paulmarkhamteens.com.


Wait a moment!!!!!!!!!!!!!!!!!!!

I just had an interesting idea.

Maybe.

Maybe...

Just maybe....

Maybe the reason that tubes are full of penis pills, adult dating and pickup offers because that's exactly where a horney persons thinking is in that moment and ont on a new pair of jeans? Because they are sitting there with their shorts off, looking to have an orgasm in the next few minutes and solve the problem of future orgasm and attracting mates to have orgasms with?

Hmm... dunno. That just sounds silly. My many many years of experience and success at selling to a market must be totally wrong as far as knowing who they are and what their interests are.

I'm sure you're right and we can all just advertise to a field of milk cows though and call it "branding" while paying a premium for very expensive traffic. That makes a lot of sense.

You get that right?

That the traffic is expensive?

That the impressions are expensive?

Thats why you can't afford it and why you can't make a profit from it.

WHat's even more expensive is using an expensive ad source to advertise skittles to Ethiopians. Having more money to do it, and having deep pockets, doesn't make it any less pointless. Insisting that Ethiopians will eventually come around, doesn't make your arguments any less idiotic. Suggesting that Skittles will not only advertise to Ethiopians but then take over Ethiopia is exponentially more idiotic - which is quite a feat, even for you.
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Old 01-19-2016, 11:10 AM   #139
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It is 100% pure awesomeness to watch a failed know it all, lecture about all the things he never did, couldn't do, can't do and will never do.

THAT is GFY
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Old 01-19-2016, 02:07 PM   #140
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God I love both you clueless bastards.

I am not talking about MAGAZINES in barber shops. LOL Those are there for people WAITING (and killing time). It is not their FOCUS for going there. Their FOCUS is to get a haircut. Incidental ad reading via magazines is not what I am talking about. You do not see ads on the walls, or a barbershop advertising clothes. The MAGAZINES may do that but the MAGAZINES are not specific to....a barber shop!

Seriously people, are you this fucking clueless? Do you even KNOW about 'targeted marketing'? You are arguing for 'general' mass marketing and that is NOT the same thing (at all).
why should that not be the same and why you think i am clueless?
do you know who i am and what i do ?

i think i am in marketing before you even could write the word. and i made a few millions more as you honk can count.

Quote:
Final point (because I am done arguing with idiots): a porn surfer who goes to a tube is looking (focused on) ONE THING: Sex. Masturbation. Orgasm. (Okay, that's 3 things.) Ever try to sell a car to someone who's hungry fror lunch? Are they thinking about CARS or are they thinking about CHEESEBURGERS? (And do not tell me they will remember about the car after they are done eating; porn surfers once they whack off forget about porn/sex and move on with their day).

I'm going back to making money online now while you guys continue this infuriating clueless discussion.
my final point you are just a embiddered ignorant who is afraid that people who are ABLE to make money out of traffic where you can make peanuts from, is buying the traffic on a higher price as you ever can efford.

and YES that is marketing - that the stronger one is eating the weaker one. i am sorry for you that you are not smart enough to see that. but that´s why i survived in this (online) industry for now more than 18 years and in marketing for more than 40 years, because i always accepted the stream and did something with it while others where searching for ways to redirect the stream into their smallbrained phantasieworld.

i am sorry - but you are not visoneer enough to take you seriously in this discussion. so let´s go on with it in a few years (if you are still here than). meanwhile you can read your brainwash affiliate marketinng and media buyer boards and let you explain the world in a way what fits into your intellect range.

greets

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Old 01-19-2016, 02:11 PM   #141
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why should that not be the same and why you think i am clueless?
do you know who i am and what i do ?

i think i am in marketing before you even could write the word. and i made a few millions more as you honk can count.



my final point you are just a embiddered ignorant who is afraid that people who are ABLE to make money out of traffic where you can make peanuts from, is buying the traffic on a higher price as you ever can efford.

and YES that is marketing - that the stronger one is eating the weaker one. i am sorry for you that you are not smart enough to see that. but that´s why i survived in this (online) industry for now more than 18 years and in marketing for more than 40 years, because i always accepted the stream and did something with it while others where searching for ways to redirect the stream into their smallbrained phantasieworld.

i am sorry - but you are not visoneer enough to take you seriously in this discussion. so let´s go on with it in a few years (if you are still here than). meanwhile you can read your brainwash affiliate marketinng and media buyer boards and let you explain the world in a way what fits into your intellect range.

greets

thommy
marketing for 40 years? maybe you need pick other field if still working.
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Old 01-19-2016, 02:30 PM   #142
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When you have Trademarked product or service and a branding budget of $500K or more to venture without an immediate ROMI talk to me ...

Brand awareness - Wikipedia, the free encyclopedia
Measures of Brand Awareness
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Old 01-19-2016, 02:58 PM   #143
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When you have Trademarked product or service and a branding budget of $500K or more to venture without an immediate ROMI talk to me ...

Brand awareness - Wikipedia, the free encyclopedia
Measures of Brand Awareness
You're so fucking imbecilic that you still can't get that i am not talking about an immediate ROI, I used numbers to explain that i understand the VALUE of the traffic and that value is what it is. No matter how you choose to extract it and over what period of time and through what manner,... its still static and can only decrease with time.

i am as i have been, talking about understanding the value of the traffic. You can try to sell an Eskimo a sno-cone directly or you can spend $5,000,000.00 creating Eskimo awareness of your sno-cone brand... its 100% irrelevant if they will never buy a sno-cone to begin with. It's extreme stupidity when they are paying a premium for the traffic to "brand" those sno-cones they will never buy.

You guys have done an amazing job of explaining that if you can't sell someone something right then and there, they'll just magically come back in 6 months and buy the product because you've "built a brand".

Brands only exist within the total context of all marketing efforts and market perceptions of the product. Perceptions which are rarely even directly shaped by the deliberate efforts of the company and rarely without years and years and years and years of consistent efforts. Not because of a single advertising campaign to uninterested, pre-occupied and unqualified prospects.

Spending more money, longer won't change who they are and why they are on the site to begin with, their interests, their impulses etc. Users are on a porn site for gratification. To stimulate the brains reward center with a hit of Dopamine, through direct stimulation and can only be distracted by the idea of meeting/fucking real women for an even greater reward. You won't distract them from that by passively presenting them with wardrobe options in among a sea of more directly appealing options and appeal to their immediate interests.

Seriously, how fucking idiotic are you people? You are literally so dumb that you are trying to argue that since 1996 or so, no one has thought to advertise mainstream products in adult. Holy shit. It's been tried again and again and again. You don't see it happening because it never works, the value is just not there no matter how you want to spin it or how you want to measure it. Taking things so far to suggest that a massive clothing company will buy up all the porn sites because the traffic magically became so valuable to them is pure dumbfuckery.
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Old 01-19-2016, 03:21 PM   #144
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God I love both you clueless bastards.

I am not talking about MAGAZINES in barber shops. LOL Those are there for people WAITING (and killing time). It is not their FOCUS for going there. Their FOCUS is to get a haircut. Incidental ad reading via magazines is not what I am talking about. You do not see ads on the walls, or a barbershop advertising clothes. The MAGAZINES may do that but the MAGAZINES are not specific to....a barber shop!

Seriously people, are you this fucking clueless? Do you even KNOW about 'targeted marketing'? You are arguing for 'general' mass marketing and that is NOT the same thing (at all).

Final point (because I am done arguing with idiots): a porn surfer who goes to a tube is looking (focused on) ONE THING: Sex. Masturbation. Orgasm. (Okay, that's 3 things.) Ever try to sell a car to someone who's hungry fror lunch? Are they thinking about CARS or are they thinking about CHEESEBURGERS? (And do not tell me they will remember about the car after they are done eating; porn surfers once they whack off forget about porn/sex and move on with their day).

I'm going back to making money online now while you guys continue this infuriating clueless discussion.
You don't see those ads on a barbers shop wall. Because he doesn't have a million visitors a day, if he did the walls would be plastered with ads and him giving away free haircuts. Ever wondered how many views a bus stop advert gets?

Coming up with ridiculous replies shows you and squealer are grasping at straws. you're too entrenched in one form of advertising and clearly have no marketing training outside porn.

The element you're missing is training in branding in a suggestive way, using ads to get customers aware of a brand and product. So the next time they buy, they're looking more favorably at a brand or product. This includes TV, billboards, and sponsorships and most certainly product placement in movies and TV series.

When watching TV series, people are glued to the intrigue, drama, action. Still companies pay big money for to have products in the shows. These aren't even ads, no names are mentioned, no benefits to the products. And yet;

Quote:
Product Placement is a $25 billion industry now. In fact, the next James Bond movie will cover one-third of its budget with $45 million in product placement revenue.
Do you really believe a $25 billion industry won't try getting 20+ million views a day for a few thousand bucks? And that's just product placement.

An ad on PH is what $4 for 1,000 clicks. How many views before someone clicks, 10, 20, 30?

IMO the only thing stopping them is the PC and Right wing media attacking them, which is well worth spending $50,000 to get. Then they decide if their market cares about what the PC and Right tell people.

Completely leave the clicks or views to sales element aside, this is image and branding. A different level of marketing. As Barry says, this is out of porn's league.
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Old 01-19-2016, 03:49 PM   #145
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LOL

8 char
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Old 01-19-2016, 03:57 PM   #146
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Not on PornHub they don't.

Are you telling me people who go in for a haircut don't buy pants?
Sure they do - just not at the barbershop (which is why you don't see ads for pants in barbershops).

I cannot believe I have to answer questions like this. LOL Bless your heart Paul!!

How do explain Qatar airways or Etihad ads on football jerseys then? People are not buying flights when they go to watch football matches.
According to your way of thinking
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Old 01-20-2016, 04:59 AM   #147
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God I love both you clueless bastards.
not that my opinion counts much but you really don't know Thommy


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why should that not be the same and why you think i am clueless?
do you know who i am and what i do ?
you should have told me that all these years you actually don't know what you are doing
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Old 01-20-2016, 05:21 AM   #148
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God I love both you clueless bastards.
You better check who you are talking to first (and I sure don't mean Paul Markham)
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Old 01-20-2016, 05:23 AM   #149
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Old 01-20-2016, 11:29 AM   #150
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marketing for 40 years? maybe you need pick other field if still working.
i do not have another hobby than that :-)

greetings

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