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Old 04-21-2004, 12:15 PM   #1
polish_aristocrat
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WTF is that? Google Ad Words VAT for Eu citizens?

To current EU citizens - do you pay VAT on Google Ad Words?

What does it mean?

If you spend $100 on campaigns, they are also charging you 22 or 7% VAT ?

WTF ?
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Old 04-21-2004, 12:55 PM   #2
polish_aristocrat
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but at least i am not spending much on them
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Old 04-21-2004, 12:56 PM   #3
bluff
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gee that is ridiculous
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Old 04-21-2004, 03:40 PM   #4
Kappy
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Quote:
Originally posted by polish_aristocrat
To current EU citizens - do you pay VAT on Google Ad Words?

What does it mean?

If you spend $100 on campaigns, they are also charging you 22 or 7% VAT ?

WTF ?
Not only that, if your country is in the EU you'll have to pay in euro, minimum CPC is 0.05 euro, which equals to around 0.06 US dollar (20% more than US advertisers have to pay as minimum CPC) + 21% VAT if you are not VAT registered.


So for $100 a US advertiser gets 2000 clicks (assumed all bids are set to minimum CPC)

To get these same 2000 clicks a EU advertiser has to pay around 145 US dollar
(2000 clicks x 0.05 euro + 21% VAT = 121 euro => equals around $145 )

nice, eh?
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Old 04-21-2004, 03:53 PM   #5
Paparazzi
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same with findwhat
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Old 04-22-2004, 12:28 AM   #6
polish_aristocrat
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Quote:
Originally posted by Kappy
Not only that, if your country is in the EU you'll have to pay in euro, minimum CPC is 0.05 euro, which equals to around 0.06 US dollar (20% more than US advertisers have to pay as minimum CPC) + 21% VAT if you are not VAT registered.


So for $100 a US advertiser gets 2000 clicks (assumed all bids are set to minimum CPC)

To get these same 2000 clicks a EU advertiser has to pay around 145 US dollar
(2000 clicks x 0.05 euro + 21% VAT = 121 euro => equals around $145 )

nice, eh?
yeah, it sucks, lol

BTW, am I dreaming, or what....I am 100% sure that yestarday I had seen replies from Mr Fiction and Soul Rebel in this thread
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Old 04-22-2004, 12:30 AM   #7
RicardoB
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Welcome to Europe home of the greedy
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Old 04-22-2004, 12:48 AM   #8
El Pres
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If you're registered as a company or even self employed, you can claim back all sales tax. I think most countries in the EU don't have a minimum amount to be vat registered.

The UK does but its low, if you're not earning that much you wouldn't be buying addwords.

So if you do this legally, it makes no difference at all, as its 100% reclaimable.
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Old 04-22-2004, 12:49 AM   #9
johnbosh
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haha that sucks
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Old 04-22-2004, 01:44 AM   #10
Slinx
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As European you are a client of Google Ireland and you are paying the V.A.T. of Ireland (19% ???)
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Old 04-22-2004, 02:29 AM   #11
mazafaka
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Quote:
From google email - Please note that the current Irish VAT rate is 21%
That sucks big time
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Old 04-22-2004, 04:41 AM   #12
NakedBo
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Quote:
Originally posted by Kappy
Not only that, if your country is in the EU you'll have to pay in euro, minimum CPC is 0.05 euro, which equals to around 0.06 US dollar (20% more than US advertisers have to pay as minimum CPC) + 21% VAT if you are not VAT registered.


So for $100 a US advertiser gets 2000 clicks (assumed all bids are set to minimum CPC)

To get these same 2000 clicks a EU advertiser has to pay around 145 US dollar
(2000 clicks x 0.05 euro + 21% VAT = 121 euro => equals around $145 )

nice, eh?
Damn my post is disapeared, maybe because if the server change.

If you have a VAT number, you have to pay it, but you can get it back from your taxes.

And in Holland thats 19% for ads.

xox

Bo
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Old 04-22-2004, 05:00 AM   #13
dav555add
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Welcome to the land of the insured and of welfare for all
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