People who have grown up on the Internet have trained themselves not to see web adver - GoFuckYourself.com

count of monte cristo · 07-27-2009, 12:56 PM

Even actor and media producer Ashton Kutcher chimed in at the conference, saying the billboard-style display ad is already outdated.

"People who have grown up on the Internet have trained themselves not to see it," he added.

Media moguls rethink Web advertising in downturn

Moran said next-generation advertising will be driven by the tastes and habits of 14 to 24 year-old "millennials" whose lives center on social networks and Internet-enabled handsets.

"A more effective way of reaching these young folks ... is to use their social networks as influencers, rather than bombarding them with ads," Moran said.

http://www.reuters.com/article/techn...090725?sp=true

which brings up the interesting question of how much the effectiveness of web advertising goes down with time or volume

Juicy D. Links · 07-27-2009, 01:04 PM

Banner burnout. The key is to turn the content itself into the ad. Marshall Macluhan once said that the media is the message... In the near future, the content is itself the ad.

CDSmith · 07-27-2009, 01:05 PM

All I know is what I've been telling people on here for years now,
that being...

there is no escaping my sig.

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JFK · 07-27-2009, 01:10 PM

Quote:

Originally Posted by Juicy D. Links

Banner burnout. The key is to turn the content itself into the ad. Marshall Macluhan once said that the media is the message... In the near future, the content is itself the ad.

Cheers to that

Why didnt I think of that ?

budz · 07-27-2009, 01:23 PM

yah my 4 yr old used to click banners

but not any moar !! !11onee!1leven1!1

Serge Litehead · 07-27-2009, 01:49 PM

true dat

Crystal Scripts · 07-27-2009, 02:14 PM

yes, true

Manowar · 07-27-2009, 02:16 PM

Quote:

Originally Posted by Juicy D. Links

Banner burnout. The key is to turn the content itself into the ad. Marshall Macluhan once said that the media is the message... In the near future, the content is itself the ad.

so fucking true

BestXXXPorn · 07-27-2009, 02:17 PM

Also... if you build a site that's fantastic to use... nobody wants to leave and they won't click ads... Repeat visitors already know the ad spots so they'll skip right over them.

The only thing that catches my eye any more are roadblock ads (complete ad space buyout) or a reskin... If a site has those damn contextual ads, I bail immediately.

Hentaikid · 07-27-2009, 02:51 PM

Banner blindness is a fact, but if you switch things around it lessens for about a week before reasserting itself.

EscortBiz · 07-27-2009, 03:03 PM

surfer was spolied now companies will be destroyed, you cant buy shit with hits and advertisers are starting to track their CPC way more than ever,

d-null · 07-27-2009, 03:07 PM

Quote:

Originally Posted by BestXXXPorn

Also... if you build a site that's fantastic to use... nobody wants to leave and they won't click ads... Repeat visitors already know the ad spots so they'll skip right over them.
.

exactly, my crappiest sites produce the best CTR and profit per visit by far

Dirty Dane · 07-27-2009, 03:19 PM

back to the good old mouse-over trick then

Dennis69 · 07-27-2009, 03:23 PM

Quote:

Originally Posted by BestXXXPorn

Also... if you build a site that's fantastic to use... nobody wants to leave and they won't click ads... Repeat visitors already know the ad spots so they'll skip right over them.

The only thing that catches my eye any more are roadblock ads (complete ad space buyout) or a reskin... If a site has those damn contextual ads, I bail immediately.

So true... people give away the best quality in huge amounts and wonder why surfers aren't clicking the ads... yours ads are SUPPOSE to look better then your content, thats why it's called a FREE site!!!

Titan · 07-27-2009, 04:47 PM

put up more banners

07-27-2009, 12:56 PM	#1
count of monte cristo Confirmed User Industry Role: Join Date: Sep 2004 Location: monte cristo Posts: 473	People who have grown up on the Internet have trained themselves not to see web adver Even actor and media producer Ashton Kutcher chimed in at the conference, saying the billboard-style display ad is already outdated. "People who have grown up on the Internet have trained themselves not to see it," he added. Media moguls rethink Web advertising in downturn Moran said next-generation advertising will be driven by the tastes and habits of 14 to 24 year-old "millennials" whose lives center on social networks and Internet-enabled handsets. "A more effective way of reaching these young folks ... is to use their social networks as influencers, rather than bombarding them with ads," Moran said. http://www.reuters.com/article/techn...090725?sp=true which brings up the interesting question of how much the effectiveness of web advertising goes down with time or volume __________________ premier payment sending company

07-27-2009, 01:23 PM	#5
budz Disruptive Innovator Industry Role: Join Date: Sep 2003 Location: Vegas Posts: 4,230	yah my 4 yr old used to click banners but not any moar !! !11onee!1leven1!1 __________________ C:\Code\ C:\Code\Run\

07-27-2009, 01:49 PM	#6
Serge Litehead Confirmed User Industry Role: Join Date: Dec 2002 Location: Behind the scenes Posts: 5,190	true dat __________________ SilverCrocodile.com Adult web design since '05

07-27-2009, 02:14 PM	#7
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07-27-2009, 02:17 PM	#9
BestXXXPorn Confirmed User Join Date: Jun 2009 Location: Asheville, NC Posts: 2,277	Also... if you build a site that's fantastic to use... nobody wants to leave and they won't click ads... Repeat visitors already know the ad spots so they'll skip right over them. The only thing that catches my eye any more are roadblock ads (complete ad space buyout) or a reskin... If a site has those damn contextual ads, I bail immediately. __________________ ICQ: 258-202-811 \| Email: eric{at}bestxxxporn.com

07-27-2009, 01:04 PM	#2
Juicy D. Links So Fucking Banned Industry Role: Join Date: Apr 2001 Location: N.Y. -Long Island -- Posts: 122,992	Banner burnout. The key is to turn the content itself into the ad. Marshall Macluhan once said that the media is the message... In the near future, the content is itself the ad.

07-27-2009, 01:05 PM	#3
CDSmith Too lazy to set a custom title Industry Role: Join Date: May 2001 Location: My network is hosted at TECHIEMEDIA.net ...Wait, you meant where am I located at? Oh... okay, I'm in Winnipeg, Canada. Oops. :) Posts: 51,460	All I know is what I've been telling people on here for years now, that being... there is no escaping my sig. _______________________ *Now paying $100 PER ImLive SIGNUP...* Promote Wildmatch, ImLive, Bangmatch, and more!! PUSSYCASH RAWKS! ICQ me at: 31024634

07-27-2009, 02:51 PM	#10
Hentaikid Confirmed User Join Date: Nov 2002 Posts: 1,249	Banner blindness is a fact, but if you switch things around it lessens for about a week before reasserting itself.

07-27-2009, 03:03 PM	#11
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07-27-2009, 03:19 PM	#13
Dirty Dane Sick Fuck Industry Role: Join Date: Feb 2004 Location: www Posts: 9,491	back to the good old mouse-over trick then

07-27-2009, 04:47 PM	#15
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