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Discuss what's fucking going on, and which programs are best and worst. One-time "program" announcements from "established" webmasters are allowed. |
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#1 |
Confirmed User
Join Date: Jan 2005
Posts: 415
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Conversion rate from trial to rebill?
I'm wondering what is the "common" conversion rate from trial to rebill these days?
Remember in the old days it used to be over 50%, but it must be a lot lower these days? I know a lot of sites now only offer trial members limited access, and the member have to upgrade to a monthly membership to get full access. Anybody have some numbers they can share on that setup? |
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#2 |
Registered User
Industry Role:
Join Date: May 2004
Posts: 7,760
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Anything between 0-100% is normal. Now ask a question that isn't so general. Too many factors involved...
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#3 |
Confirmed User
Join Date: Oct 2005
Posts: 2,694
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#4 | |
Almost goners..
Industry Role:
Join Date: May 2008
Location: Netherlands
Posts: 11,420
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Quote:
What are "ok" stats for example for $1 1day trials? And compared to for example a $5 1 day trial, are conversions better or worse? We are currenly just going through a trial/and/evaluate process ourselfs. So i cant give you any stats yet. But maybe someone else is nice enough to share some light on it. |
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#5 |
Junior Achiever
Industry Role:
Join Date: Nov 2004
Location: Walled Garden
Posts: 17,066
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It all depends on the moon phase. Waxing and waning are always my two best phases.
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#6 | |
Confirmed User
Join Date: Jan 2005
Posts: 415
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Quote:
Cheap and short trials - $1-3 - Processing with epoch or ccbill. And sites not using limited trials. |
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#7 | |
So Fucking Banned
Industry Role:
Join Date: Mar 2007
Location: UK
Posts: 7,957
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Quote:
![]() @ the thread. Yes, I think most people now just like to enjoy that wank & then come back a week or so later for another trial. I suppose I could lose the trial & see the same people come in for a month at a time. The problem is that I would lose the people that prefer to test the water with their pinkie before jumping in. ![]() |
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#8 | |
Confirmed User
Join Date: Jan 2005
Posts: 415
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Quote:
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#9 | |
Too old to care
Industry Role:
Join Date: Jun 2001
Location: On the sofa, watching TV or doing my jigsaws.
Posts: 52,943
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Quote:
This is 2010 not 2000 and the guys buying are astute enough to know how the system works. They are no longer willing to pay $30 for a once a week or month experience unless your site has something very very special. |
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#10 |
at your service
Industry Role:
Join Date: Apr 2003
Location: Vancouver
Posts: 1,201
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You need to have limited trials, or else you will be abused. Cheap trials are ok, expensive trials do not convert well. Something like 40% is good. And there are not many factors in my experience if your subscription options are always paid. If i do not have affiliates i'll go for 'no trials' at all, you will earn more in the end, but if you run an affiliate program you need trials to pump your conversions.
__________________
![]() SEXTRONIX | DATETRONIX | HENTAIBIZ | PIMPBOSS | GAYTRONIX icq#306500802 cashgordon||at||sextronix.com |
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#11 |
making it rain
Industry Role:
Join Date: Oct 2003
Location: seattle
Posts: 22,038
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You know I'm not convinced that limited trials in 2010 are as effective as they were in 2006... I have had members complain, and I feel that it just reminds them that they are on a trial membership and should cancel it soon. I'm thinking of pulling my limited setup and seeing if my trial to full improves.
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#12 | |
Almost goners..
Industry Role:
Join Date: May 2008
Location: Netherlands
Posts: 11,420
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Quote:
If you want we can have a chat later on about the results. |
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#13 |
partners.sexier.com
Industry Role:
Join Date: Jan 2007
Location: San Francisco, CA
Posts: 11,926
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too many factors...
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#14 |
So Fucking Banned
Join Date: Oct 2008
Location: philly
Posts: 5,099
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My experience with trials is not limiting the content. I have found that my sales go in the shitter overall unless I default the trial when paying. Then what I have found is maybe a 50% increase in sales and like 90% of those mother fuckers cancel right away.
So, conclusion, trial without some sort of upsell/limit to content = massive loss in revenue |
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