gideongallery Bourdain

[Barefootsies]

CONAN: Here's an email from Everine(ph): I was curious about flashing your Chase Sapphire card at the Istanbul - in the Istanbul episode. Doesn't that go against your previous views about selling out? Also, give me a call if you want some good Turkish food places.

(Soundbite of laughter)

Mr. BOURDAIN: Yeah, product integration, it's a painful fact of life. The fact is, nobody watches TV in real time anymore. Advertisers know this. They know that everyone watches - the majority of the audience watches on TiVo or DVR or downloads. So the only way that - you know, increasingly, the only way that advertisers want to pay for your show is if their product is actually in the body of the show. So, yeah, I mean, I sold out. I'd like to say I took one for the team. But, you know, it's fair comment. I address this in the new book. I mean, the first chapter...

CONAN: You do. Yes.

Mr. BOURDAIN: ...is called "Selling Out." And...

CONAN: Done that Imodium spot yet?

http://www.npr.org/templates/transcr...ryId=127884011

[96ukssob]

this has been going on for some time. On the show Bones the other day I saw an episode where the one chick talks about how great the Toyota Minivan is

This is the future of advertising

[TheDoc]

Product placement has been going on so long now I don't notice it anymore. Even if I do notice it, I can't ever recall what it was once I'm done watching the show.

[Barefootsies]

Originally Posted by TheDoc

Product placement has been going on so long now I don't notice it anymore. Even if I do notice it, I can't ever recall what it was once I'm done watching the show.

Agreed.

However, this interview just caught me off guard as he was openly admitting the state of affairs, and that advertisers now want their stuff to be predominate in the show.

[kane]

They have some hillarious product placement stuff in 30 Rock. One episode had them railing against selling out to product placements while promoting Snapple. Another had them talk about losing cell phones and how they were Verizon cell phones. After Tina Fey and Alec Baldwin said the word Verizon about 10 times in a 30 seconds she turns to the camera and says, "Hi Verizon, can we have our money now?"

[Barefootsies]

Originally Posted by kane

They have some hillarious product placement stuff in 30 Rock. One episode had them railing against selling out to product placements while promoting Snapple. Another had them talk about losing cell phones and how they were Verizon cell phones. After Tina Fey and Alec Baldwin said the word Verizon about 10 times in a 30 seconds she turns to the camera and says, "Hi Verizon, can we have our money now?"

Some are insanely obvious. Others, a bit more subtle.

I remember some interview with a gaming company a few years back, I wanna say it was EA, where they were talking about ad placement, and the music used, and how all these things tied into the revenue of the game and company. It was kind of interesting, as most I simply never had thought of.

[IllTestYourGirls]

Time for porn producers to start having Trojan and Bud Light ads in their shoots.

[Elli]

It's such an old practice, but I guess it went out of style for a while there. Remember M&M's in E.T.? Or all the Apple products in the Mission Impossible remakes? Or how "Trading Places" always goes to Home Depot for its stuff?

http://en.wikipedia.org/wiki/Product_placement
"Although recognizable brand names probably had appeared in movies prior to the 1920s, the weekly trade periodical Harrison's Reports published its first denunciation of that practice with respect to Red Crown gasoline appearing in the 1919 Fatty Arbuckle comedy The Garage."

TV programmes

List of TV shows with the most instances of product placement (11/07-11/08; Nielsen Media Research)

* "The Biggest Loser" 6,248
* "American Idol," 4,636
* "Extreme Makeover: Home Edition," 3,371
* "America's Toughest Jobs," 2,807
* "One Tree Hill," 2,575
* "Deal or No Deal," 2,292
* "America's Next Top Model," 2,241
* "Last Comic Standing," 1,993
* "Kitchen Nightmares" 1,853
* "Hell's Kitchen," 1,807

[Barefootsies]

Originally Posted by IllTestYourGirls

Time for porn producers to start having Trojan and Bud Light ads in their shoots.

TRO-JAN MAN!

[Coup]

more like gidiotgallery, amirite guys?

[TheDoc]

Originally Posted by IllTestYourGirls

Time for porn producers to start having Trojan and Bud Light ads in their shoots.

A few porn companies do product placement, however it's normally for other adult products and such. Mainstream companies buy product placement because of the views... only viral videos online reach TV numbers of views and that's over the lifetime of the Internet video. In the end mainstream doesn't give a crap about our petty porn views that can tarnish their brands. And because our views are so low, product placement doesn't pay many bills or bring in many clients.

[kane]

Originally Posted by Barefootsies

Some are insanely obvious. Others, a bit more subtle.

I remember some interview with a gaming company a few years back, I wanna say it was EA, where they were talking about ad placement, and the music used, and how all these things tied into the revenue of the game and company. It was kind of interesting, as most I simply never had thought of.

One of the best at the game is Apple. Their laptops and computers are everyone on TV. It seems like just about every TV show where you see a computer it is an Apple computer. They never make if the focal point of a scene or a shot, but there is the Apple logo on the laptop.

[CrkMStanz]

I just don't understand why people think that 'product placement' will work the same in Porn as it can in Mainstream.

Mainstream has literally millions of products that can be placed into the shot and as such can garner revenue from a company.

But those numbers dwindle down into the 100's (maybe 10's) in porn

so every single time you watch any porn scene you will have to listen to the preaching of the glory of trojan condoms

or continually tell the viewers that they should be on a dating site and NOT watching your vids?


I just don't get it

[Barefootsies]

Originally Posted by kane

One of the best at the game is Apple. Their laptops and computers are everyone on TV. It seems like just about every TV show where you see a computer it is an Apple computer. They never make if the focal point of a scene or a shot, but there is the Apple logo on the laptop.

Ford is another one, in anything 21th Century Fox produces.

XFiles, 24, among others. The 'hero car' is almost always a new Ford.

[Barefootsies]

Originally Posted by CrkMStanz

I just don't get it

gideon will explain it to you.

A cloud, a Delorian, and a VCR will be involved.

[TheDoc]

Originally Posted by Barefootsies

gideon will explain it to you.

A cloud, a Delorian, and a VCR will be involved.

Here is the graph to go off of.

[kane]

Originally Posted by Barefootsies

Ford is another one, in anything 21th Century Fox produces.

XFiles, 24, among others. The 'hero car' is almost always a new Ford.

Another good example.

[kane]

Originally Posted by CrkMStanz

I just don't understand why people think that 'product placement' will work the same in Porn as it can in Mainstream.

Mainstream has literally millions of products that can be placed into the shot and as such can garner revenue from a company.

But those numbers dwindle down into the 100's (maybe 10's) in porn

so every single time you watch any porn scene you will have to listen to the preaching of the glory of trojan condoms

or continually tell the viewers that they should be on a dating site and NOT watching your vids?


I just don't get it

I'm with you on this. While it might work in a very limited capacity, it will never be what it is in mainstream. Like you said the number of products is limited, but more importantly it is the number of viewers that matter. In order to make any real money off porn product placement you would have to be able to guarantee the advertiser a set number of views and that would be difficult to do.

I could see where studios like Vivid sign a contract to always use a specific lube or condom or toy in all of their videos, but unless they can guarantee a certain size audience it isn't going to bring them in much money.

[Barefootsies]

Originally Posted by kane

I'm with you on this. While it might work in a very limited capacity, it will never been what it is in mainstream. Like you said the number of products is limited, but more importantly it is the number of viewers that matter. In order to make any real money off porn product placement you would have to be able to guarantee the advertiser a set number of views and that would be difficult to do.

I could see where studios like Vivid sign a contract to always use a specific lube or condom or toy in all of their videos, but unless they can guarantee a certain size audience it isn't going to bring them in much money.

I think in LIVE, streaming, broadcasts maybe. Like that Playboy 'night calls' or whatever the fuck it was. Or if a studio model is breaking out lube in a masturbation live cam or some shit. Maybe.

[kane]

Originally Posted by Barefootsies

I think in LIVE, streaming, broadcasts maybe. Like that Playboy 'night calls' or whatever the fuck it was. Or if a studio model is breaking out lube in a masturbation live cam or some shit. Maybe.

That could be, but again it would depends on the number of viewers. Something on the Playboy channel might have a decent number of viewers, but on a live cam, probably not.

If you manufactured a sex gel, how much would you be willing to pay a company/model to use it on her live cam if she is only seen by a few hundred or maybe a couple thousand people per day? Probably not very much. Now if you knew she was going to be seen by 3 million people it is a different story.

[uno]

Originally Posted by kane

One of the best at the game is Apple. Their laptops and computers are everyone on TV. It seems like just about every TV show where you see a computer it is an Apple computer. They never make if the focal point of a scene or a shot, but there is the Apple logo on the laptop.

Dell does a ton of product placement also. It's usually either apple or dell comps used.