FriendFinder Sets Playboy Bid at $210M - GoFuckYourself.com

Barefootsies · 07-15-2010, 10:24 AM

Quote:

BOCA RATON, Fla. — FriendFinder Networks Inc. said Thursday it is planning to buy Playboy Enterprises Inc. for $210 million.

The company has retained Imperial Capital LLC as financial advisor in connection with its proposal to acquire Playboy.

FriendFinder's bid for Playboy comes days after Hugh Hefner revealed a $5.50-a-share offer to take the company he founded private. Hefner owns about 70 percent of Playboy’s Class A shares and 28 percent of its Class B stock.

FriendFinder Marc Bell, who made today's announcement on CNBC in an interview, said Hefner’s bid “dramatically” undervalues Playboy. FriendFinder's bid represents a $25 million premium over Hefner's offer.

FriendFinder has asked to meet with Playboy's board on July 21.

"We would propose an arrangement where we would partner with Mr. Hefner in our efforts to drive shareholder value," the company said in a statement. "We envision that following the completion of the proposed transaction, Mr. Hefner would retain editorial control of Playboy Magazine and would be entitled to reside in the Playboy Mansion.

"We would expect continuity of senior management through completion of the transactions contemplated by this proposal, and we are open to participation by continuing members of senior management on a going forward basis.

"We believe that together we can create a 21st century media powerhouse and generate tremendous synergies through the combination of Playboy’s iconic brands and licensing engine with the Penthouse brands and the demonstrated technological innovations of FriendFinder Networks."

Imperial Capital, founded in 1997 and led by co-founder Jason Reese, is an investment banking firm with offices in Century City, Calif., New York, San Francisco, Boston, Houston and Minneapolis.

Hefner’s proposed deal to buy all the outstanding shares he doesn’t already own would be financed by Rizvi Traverse Management LLC.

http://www.xbiz.com/news/122880

KillerK · 07-15-2010, 10:26 AM

They better reject the offer.

Wizzo · 07-15-2010, 10:28 AM

AFF on the move!

DatingGold · 07-15-2010, 10:29 AM

"dramatically" undervalues Playboy and he only offers 12% more LOL. I think its a publicity stunt.

I dont get why you would want to own Playboy and Penthouse anyways.. makes no sense.

jigg · 07-15-2010, 10:29 AM

AFF is in Boca? That's like 2 spits from my door!

Barefootsies · 07-15-2010, 10:52 AM

Legendary Lars is on da case

jackknoff · 07-15-2010, 10:53 AM

Playboy for 210 mil? That doesn't sound right at all, they're worth a hell of alot more than that. Something is amiss here...

Spanx!
Jack

Semi-Retired-Dave · 07-15-2010, 11:00 AM

Quote:

Originally Posted by DatingGold

"dramatically" undervalues Playboy and he only offers 12% more LOL. I think its a publicity stunt.

I dont get why you would want to own Playboy and Penthouse anyways.. makes no sense.

Maybe so you can have Full Control of GFY.

robertSIYC · 07-15-2010, 11:06 AM

I dont see it happening to be honest

WiredGuy · 07-15-2010, 11:09 AM

Is FFN in any position to make a buyout offer of $210MM when they have over $400MM in debt? I can't see them being able to borrow that kind of money to be honest.
WG

Chosen · 07-15-2010, 11:17 AM

Quote:

Originally Posted by jigg

AFF is in Boca? That's like 2 spits from my door!

You're going to visit them?

martinsc · 07-15-2010, 11:19 AM

D Ghost · 07-15-2010, 11:20 AM

Quote:

Originally Posted by jigg

AFF is in Boca? That's like 2 spits from my door!

FFN (AFF) is in Sunnyvale, California... near San Francisco.

Barefootsies · 07-15-2010, 11:28 AM

Quote:

Originally Posted by DatingGold

I dont get why you would want to own Playboy and Penthouse anyways.. makes no sense.

Brand name.

BAKO · 07-15-2010, 11:29 AM

Go AFF

one of the best sponsors of all time

JFK · 07-15-2010, 11:31 AM

Quote:

Originally Posted by WiredGuy

Is FFN in any position to make a buyout offer of $210MM when they have over $400MM in debt? I can't see them being able to borrow that kind of money to be honest.
WG

when you owe that kind of money, people toss you more ;)

Gerco · 07-15-2010, 11:31 AM

Quote:

Originally Posted by martinsc

Chapter 1... Turn the fucking thing on...

Barefootsies · 07-15-2010, 12:04 PM

Quote:

Originally Posted by Gerco

Chapter 1... Turn the fucking thing on...

HOWLING LAUGHTA!

Good tip.

GTS Mark · 07-15-2010, 12:11 PM

Go AFF Go!

seeandsee · 07-15-2010, 12:12 PM

Legendary offer! We will see what will be!

fris · 07-15-2010, 12:12 PM

hes not selling.

Quote:

Bell said his offer would give Hefner editorial control of Playboy magazine and entitle him to keep up his residence in the Playboy Mansion, a sprawling estate the company owns in Los Angeles, which are both conditions of Hefner’s partnership with Rizvi.

But Hefner has shown no indication he would be willing to abandon Rizvi. In his own letter to Playboy’s board, which became public Monday, Hefner said he has no intention of partnering with anyone but Rizvi and is not interested in selling his shares to a third party.

Hefner said he supported Playboy’s management and that he invited any of his executives to join his bid if they see fit. On Tuesday, he reiterated his reluctance to sell in a Twitter post: “Playboy isn’t in play,” the post said. “I’m buying not selling.”

RyuLion · 07-15-2010, 12:15 PM

Good Luck to both parties..2cents.

bloggerz · 07-15-2010, 12:25 PM

i wouldnt be surprised if it sells

Mr Pheer · 07-15-2010, 12:29 PM

Quote:

Originally Posted by DatingGold

I dont get why you would want to own Playboy and Penthouse anyways.. makes no sense.

Makes perfect sense. Playboy + Penthouse + AFF = Huge IPO

fris · 07-15-2010, 12:33 PM

Quote:

Originally Posted by bloggerz

i wouldnt be surprised if it sells

too bad it isnt for sale

jabula · 07-15-2010, 12:59 PM

Good luck AFF

poncabare · 07-15-2010, 01:32 PM

Quote:

Originally Posted by DJ The Kid

FFN (AFF) is in Sunnyvale, California... near San Francisco.

Boca is the headquarters, http://ffn.com/about/contact

pradaboy · 07-15-2010, 01:49 PM

$210m for Playboy seems cheap.

GotGauge · 07-15-2010, 02:09 PM

Quote:

Originally Posted by pradaboy

$210m for Playboy seems cheap.

It is more than Hugh Hefner offered to take it back private! Hugh offered $185 Million!

'Hugh Hefner announced he wanted to buy the remaining shares of the iconic bunny brand and take the company private. Hefner already owns 69.5% of Playboy's class A stock and 27.7% of its class B stock.

After he announced he wanted to buy the outstanding shares for $5.50 each on Monday morning, the stock surged 41%. That deal would value Playboy at $185 million"

http://money.cnn.com/2010/07/15/news...yboy/index.htm

woj · 07-15-2010, 02:18 PM

I thought FF is broke? Aren't both playboy and FF losing money?

Barefootsies · 07-15-2010, 04:22 PM

Quote:

Originally Posted by GotGauge

It is more than Hugh Hefner offered to take it back private! Hugh offered $185 Million!

'Hugh Hefner announced he wanted to buy the remaining shares of the iconic bunny brand and take the company private. Hefner already owns 69.5% of Playboy's class A stock and 27.7% of its class B stock.

After he announced he wanted to buy the outstanding shares for $5.50 each on Monday morning, the stock surged 41%. That deal would value Playboy at $185 million"

http://money.cnn.com/2010/07/15/news...yboy/index.htm

If he can come up wit dat cash.

colin farrell · 07-15-2010, 04:24 PM

"We believe that together we can create a 21st century media powerhouse ."

LOL.

I haven't seen a penhouse on a shelf for 10 years. their readership sucks.

Barefootsies · 07-15-2010, 04:34 PM

Quote:

Originally Posted by colin farrell

"We believe that together we can create a 21st century media powerhouse ."

LOL.

I haven't seen a penhouse on a shelf for 10 years. their readership sucks.

Completely agree. I can't think of the last time I have SEEN a Penthouse.

GotGauge · 07-15-2010, 04:51 PM

Quote:

Originally Posted by Barefootsies

If he can come up wit dat cash.

True, if I remember what I read, he was doing this with a partnership of another company or lending firm. Something like that!
PlayboyEscorts Money Maker!

topnotch, standup guy · 07-15-2010, 05:13 PM

Quote:

Originally Posted by BAKO

Go AFF

one of the best sponsors of all time

Still the same asswipe you always were, eh?

Carry on.

NickB. · 07-15-2010, 06:00 PM

Quote:

Originally Posted by colin farrell

"We believe that together we can create a 21st century media powerhouse ."

LOL.

I haven't seen a penhouse on a shelf for 10 years. their readership sucks.

Agreed, I cant remember seeing a penthouse.... nor their site...

DateDoc · 07-15-2010, 06:04 PM

So Playboy is worth one good lotto ticket?

Randomonium · 07-15-2010, 06:10 PM

http://www.gordonbrothers.com/firm/n...les/090820.pdf

Old but relevant

TeenCat · 07-15-2010, 06:15 PM

oh fuck what? lol i say, i mean lol i hope ... price, name, penthouse ... come on ...

Brujah · 07-15-2010, 11:41 PM

http://twitter.com/hughhefner

@hughhefner Confusing news stories notwithstanding, I already have a financial partner & want to take Playboy private. I'm buying, not selling.

07-15-2010, 10:28 AM	#3
Wizzo 2011 GFY Hall of Fame! Industry Role: Join Date: Nov 2000 Location: Back in Texas! Posts: 15,224	AFF on the move! __________________ Looking for Opportunity!

07-15-2010, 10:29 AM	#4
DatingGold $6 PER EMAIL JOiN Industry Role: Join Date: Feb 2003 Location: California Posts: 13,185	"dramatically" undervalues Playboy and he only offers 12% more LOL. I think its a publicity stunt. I dont get why you would want to own Playboy and Penthouse anyways.. makes no sense. __________________ 9 Years of SOLID payouts and conversions! ADULT DATING - $100 PPS LIVE CAMS - $214 PPS WWW.DATINGGOLD.COM ICQ: 27442303

07-15-2010, 10:52 AM	#6
Barefootsies Choice is an Illusion Industry Role: Join Date: Feb 2005 Location: Land of Obama Posts: 42,635	Legendary Lars is on da case __________________ Should You Email Your Members? Link1 \| Link2 \| Link3 Enough Said. "Would you rather live like a king for a year or like a prince forever?"

07-15-2010, 11:06 AM	#9
robertSIYC Registered User Industry Role: Join Date: Jun 2010 Posts: 57	I dont see it happening to be honest __________________ Robert ICQ: 569 132 922

07-15-2010, 11:09 AM	#10
WiredGuy Pounding Googlebot Industry Role: Join Date: Aug 2002 Location: Canada Posts: 34,471	Is FFN in any position to make a buyout offer of $210MM when they have over $400MM in debt? I can't see them being able to borrow that kind of money to be honest. WG __________________ I play with Google.

07-15-2010, 10:26 AM	#2
KillerK Confirmed User Join Date: May 2008 Posts: 3,406	They better reject the offer.

07-15-2010, 10:29 AM	#5
jigg Confirmed User Join Date: Feb 2002 Posts: 2,527	AFF is in Boca? That's like 2 spits from my door!

07-15-2010, 10:53 AM	#7
jackknoff Confirmed User Join Date: Feb 2010 Posts: 545	Playboy for 210 mil? That doesn't sound right at all, they're worth a hell of alot more than that. Something is amiss here... Spanx! Jack

07-15-2010, 11:19 AM	#12
martinsc Too lazy to set a custom title Industry Role: Join Date: Jun 2005 Location: 127.0.0.1 Posts: 27,047	__________________ Make Money

07-15-2010, 11:29 AM	#15
BAKO Etology.com Industry Role: Join Date: Jul 2005 Location: Hollywood CA Posts: 18,386	Go AFF one of the best sponsors of all time __________________ http://DatingNetwork.com Telegram: @bakokaye

07-15-2010, 12:11 PM	#19
GTS Mark Vrume Mark Industry Role: Join Date: Jan 2001 Location: Toronto, Canada Posts: 20,912	Go AFF Go!

07-15-2010, 12:12 PM	#20
seeandsee Check SIG! Industry Role: Join Date: Mar 2006 Location: Europe (Skype: gojkoas) Posts: 50,945	Legendary offer! We will see what will be! __________________ BUY MY SIG - 50$/Year Contact here

07-15-2010, 12:15 PM	#22
RyuLion ClubDomCash.com Industry Role: Join Date: Mar 2003 Location: San Diego Posts: 32,239	Good Luck to both parties..2cents. __________________ Adult Biz Consultant A tech head since 1995

07-15-2010, 12:25 PM	#23
bloggerz Too lazy to set a custom title Industry Role: Join Date: Dec 2006 Posts: 16,256	i wouldnt be surprised if it sells __________________ I SELL ADULT BACKLINKS! Email: eroticweb>gmail SKYPE: gfybloggerz $$$$$ MAKE HUGE MONEY IN CAMS - CLICK HERE $$$$$

07-15-2010, 12:59 PM	#26
jabula Confirmed User Join Date: Jan 2003 Posts: 1,037	Good luck AFF __________________ Need A Great Adult Host?

07-15-2010, 01:49 PM	#28
pradaboy sell me your banners Industry Role: Join Date: Dec 2003 Location: on the tubes Posts: 12,931	$210m for Playboy seems cheap. __________________ Media Buyer - Sell me your traffic! FREE to register domains... Better than 99% of the crap sold here!

07-15-2010, 02:18 PM	#30
woj <&(©¿©)&> Industry Role: Join Date: Jul 2002 Location: Chicago Posts: 47,882	I thought FF is broke? Aren't both playboy and FF losing money? __________________ Custom Software Development, email: woj#at#wojfun#.#com to discuss details or skype: wojl2000 or gchat: wojfun or telegram: wojl2000 Affiliate program tools: Hosted Galleries Manager Banner Manager Video Manager Wordpress Affiliate Plugin Pic/Movie of the Day Fansign Generator Zip Manager

07-15-2010, 04:24 PM	#32
colin farrell Confirmed User Industry Role: Join Date: Jan 2006 Posts: 188	"We believe that together we can create a 21st century media powerhouse ." LOL. I haven't seen a penhouse on a shelf for 10 years. their readership sucks. __________________ just passing by

07-15-2010, 06:04 PM	#37
DateDoc Outside looking in. Industry Role: Join Date: Feb 2005 Location: To Hell You Ride Posts: 14,243	So Playboy is worth one good lotto ticket? __________________

07-15-2010, 06:10 PM	#38
Randomonium Confirmed User Join Date: Aug 2004 Posts: 152	http://www.gordonbrothers.com/firm/n...les/090820.pdf Old but relevant

07-15-2010, 06:15 PM	#39
TeenCat Too lazy to set a koala Industry Role: Join Date: Jan 2007 Location: CZ/EU forever! Posts: 16,139	oh fuck what? lol i say, i mean lol i hope ... price, name, penthouse ... come on ... __________________ 6bot / Coming again very soon! Svit Zlin Radio 24/7!

07-15-2010, 11:41 PM	#40
Brujah Beer Money Baron Industry Role: Join Date: Jan 2001 Location: brujah / gmail Posts: 22,157	http://twitter.com/hughhefner @hughhefner Confusing news stories notwithstanding, I already have a financial partner & want to take Playboy private. I'm buying, not selling. __________________ Free Premium Domain Lists and Tools at Clickmojo.com For Sale: Obscenity.com