The Importance of Engaging the Customer/Member - GoFuckYourself.com

homegrownSpike · 04-08-2014, 10:23 AM

Traffic is the place where most companies focus their energy and resources; however, Retention is the lifeblood of an online business. Whether through reordering or re-billing, without customers sticking around, you are just going to be spinning your wheels trying to maintain enough traffic to sustain operations. Many large companies have come and gone by being too focused on traffic and not enough on engaging and retaining customers. Learning to keep your traffic coming back day after day is a difficult process with a steep learning curve. Do not get discouraged because there is no quick way to see results and it is an endless process of refinement.

Communication: Giving your customer base a way of easily communicating with you is essential. On Homegrown Video we use a live chat. Only a small percentage will make use of this feature, but the ones that do are often a bellwether of what's going on in your site then any other stat. Any increase of customer support requests usually coincides with an issue that is causing customer dissatisfaction. Therefore, that one highly vocal customer that chirps in live chat about an issue typically is speaking for that silent majority that doesn?t wish to have to confront anyone or might not have figured how to.

At Homegrown we have an ongoing dialog with the members. It has two benefits. Most importantly, we get real time feedback, whether it is about the type of updates we are doing or the speed of the site, members speak up. Next, we use is it as a way to poll opinions and garnish feedback. Oftentimes, responses range from helpful advice to trolling rants, but any response is a good response as far as we are concerned since all the members can see firsthand that we are actively involved and sincere. Remember, no matter how negative the feedback, the customer is always right! Never take it personally. Usually a polite and professional response will turn an unhappy customer into a lifelong fan, feeling a sense of contribution and worthiness of opinion.

Consistency: Once you have an idea what it is that has your member base retaining and happy you need to keep delivering and honing in on what members like most. For Homegrown, our members expect daily updates. However, too many similar scenes in row and we will catch backlash. The fans that love solos don?t want a week of milf couples so we have to juggle so everyone gets what he or she likes on a regular basis. The upcoming scene that satisfies a certain niche is great for retention.

However, we also let members vote for updates as a way to get a certain level of consensus for upcoming scenes.Each update is created mindful of the members and what drove them to log into the site in the first place. This does make the consistency of the updates a balancing act, because we don?t want one group of fans tastes come to dominate other groups, but the added level of interaction and feeling of ?getting what they want? works. In terms of consistency, we are consistently democratic in our interaction with the audience. We look for the widest level of consensus. Engaging the fans in this way keeps them on Homegrown. Affiliates tell us we have the best retention they have ever seen.

Creativity: Never be afraid to try something new. It may not work out but this industry is constantly evolving. Although you won't get it right all the time the effort is part of what keeps members engaged. Some of the ways to do that are to try new types of content and or run contests. Everyone wants to feel special and likes to win something. If you create an environment where that can happen you are in turn creating a place where people will come to visit daily.

I was also given a good piece of advice when i started in the business. Build a pay site members section so confusing and large that it will take people a long time to figure it all out. Its counter intuitive since we like to look at sites as being clean organized easy to surf places, but in order to get customers to stick around they will need something more than your latest update to do it. A member?s area that has a bit of a labyrinth quality keeps new members curious and allows every customer to develop their own usage habits accordingly.

In conclusion never be afraid to take a few chances. Do not buy into the popular misconception that porn fans do not want any sort of interaction and just want to be left alone to jerk off in some shady room. Even the customers that will never speak up or reach out will appreciate the efforts and interactions of those that do. Many of the things that have helped Homegrown over the years had more to do with trying to figure out a new way to interact or improve the customer experience.

Spike Goldberg, CEO
Homegrown Video CEO and self-professed ?porn nerd? Spike Goldberg was interested in creating an amateur porn series to sell online; Goldberg?s brother introduced him to Farrell Timlake, who hired Goldberg as he demonstrated keen awareness of the fledgling online market. Goldberg was made a partner in Homegrown?s parent entity, New Destiny Internet Group, where Goldberg lent his knowledge of technology and analytics to the company. By 1998 Goldberg revamped Homegrown?s web department, and by 2000, Homegrown became the Internet?s go-to source for quality amateur videos. Being part of the technology and business side of porn put Goldberg in the spotlight in 2004, when he led the industry trade group to fight technology patent lawsuits filed by Acacia Research.
In March 2013, with over a decade of hands-on experience, trusted business relationships, and a strong ethic guiding him, Goldberg was promoted to CEO of Homegrown Video.

Harmon · 04-08-2014, 11:21 AM

Great article!

So many people are in for the quick buck when in fact it's about residuals. Keep on keeping on. Customers are key... without them, we might as well all turn off the lights and go home.

Roald · 04-08-2014, 11:25 AM

Nice read up Spike, agreeing with all of it

MrTrollkien · 04-08-2014, 11:57 AM

Some really wise tips. Hopefully, we will read more from you.
One must live long to learn.

KickAssJesse · 04-08-2014, 02:54 PM

Nice read, Spike; some great tips and tricks to keep your members

Syrenka · 04-08-2014, 03:53 PM

Thanks! Great read fantastic advice.

dillonaire · 04-08-2014, 04:24 PM

excellent read!

Relentless · 04-08-2014, 05:57 PM

Nice writeup spike. The labyrinth idea is interesting, and not something I've done.

Any specific examples on what you would include or exclude to create that kind of interface?

Thanks for your time

Spunky · 04-08-2014, 08:52 PM

Interesting read,great tips

The Porn Nerd · 04-08-2014, 09:48 PM

Fantastic article - and I love the bit about the confusing Members Area. LOL I do that - inside mine I have 32+ paysites as Bonus sites for Members and a lot of daily-updated feeds but they're all spread out so it takes Mems awhile to figure out where everything is. People actually LIKE to search for things (once they're a Member).

Anyway great stuff! (And Homegrown rocks.)

is magic · 04-09-2014, 03:47 AM

Also from me congrats to this nice article

mopek1 · 04-09-2014, 04:19 AM

Quote:

Originally Posted by The Porn Nerd

I love the bit about the confusing Members Area. LOL

That struck me as well ...

xanadu · 04-09-2014, 04:48 AM

thank you Spike, very nice read!

S P A N N O W · 04-09-2014, 01:44 PM

A very good read, well done my friend

DamianJ · 04-09-2014, 01:57 PM

Quote:

Originally Posted by The Porn Nerd

People actually LIKE to search for things

What do you base that on?

Luscious Media · 04-09-2014, 06:13 PM

whatfuckinever

C H R I S · 04-10-2014, 01:59 AM

Respect.

Spike you are even more knowledgeable than in person.

Kat · 04-11-2014, 08:31 AM

Great Friday Afternoon reading!

myjah · 04-11-2014, 02:31 PM

Thanks so much for kicking things back off Spike! Great article that every site owner can benefit from

biris · 04-13-2014, 11:51 PM

really nice article indeed, thanks

Far-L · 04-14-2014, 01:56 PM

Quote:

Originally Posted by DamianJ

What do you base that on?

There is a company called "Google"... you may have heard of it...

Actually, we tested inside our member area, where we are continually garnering feedback from our members, and always trying to improve search functionality through crowd sourcing, etc.

Sinistress · 04-16-2014, 05:10 AM

Thank you for your post

Erorina · 11-27-2014, 03:36 PM

appreciate your time invested into this article

roxanneraid · 12-10-2014, 04:31 PM

Nice and useful article. Thanks

hotbarbie · 12-10-2014, 05:41 PM

Another great tutorial!

thecatwrites · 12-11-2014, 05:25 AM

Really helpful info! Thanks a lot

valerynoir · 12-12-2014, 01:01 AM

Wow, this is fucking fantastic:D

zelca4ever · 12-12-2014, 01:01 AM

Interesting read, thankyou

mihaitza · 12-12-2014, 01:01 AM

Bumping this up as I read it.

horikh · 12-12-2014, 01:01 AM

This is HUGE man, thanks!

silviustr · 12-12-2014, 02:03 AM

Excellent post, thanks a lot !!

miss.ralu · 12-12-2014, 02:21 AM

Nice insight, thanks for sharing!

parleal · 12-12-2014, 02:21 AM

This is so true. Learned it the hard way.

VladisMarines · 12-13-2014, 05:12 AM

Quote:

Originally Posted by DamianJ

What do you base that on?

On the fact that people like to care enough to search it

newjack509 · 12-16-2014, 02:40 PM

very good article! interesting!

fappingJack · 12-17-2014, 05:44 PM

Nice sharing!

leila_mia · 12-20-2014, 05:54 PM

Thank you for posting this, it's awesome!

REDhorse · 02-11-2015, 03:29 AM

nice tips

crist3l · 03-27-2015, 03:56 AM

Thank you !! Nice read!

rudimentalcom · 10-16-2015, 02:07 PM

Excellent read. Good points throughout!

j3rkules · 01-05-2016, 11:57 AM

Thank you for writing it!

xxxclusive · 01-23-2016, 01:31 AM

Good read. thx

Tomxxx · 02-03-2016, 12:18 PM

Excellent read! tnx

pornmovies.xxx · 12-02-2016, 02:46 AM

It's always important to engage with a customer.
Those pages that have "live chats" and that are actually persons from the other site tend to have better sale rates as far as I realized.

rayadp05 · 09-06-2017, 07:02 PM

I agree 100%

SonyaGlam · 11-23-2017, 01:38 AM

Very useful advice. Thank you!!!

Slavic Porn · 12-01-2017, 06:43 PM

A good read.

sexyandjagundo · 08-30-2021, 04:17 AM

CS is so important.
Even when the customer can drag onnnn about certain things.
No need to tolerate rudeness but you should definitely tolerate LOTS of questions, inquiries, etc.
Sometimes people just...well, wanna interact a lot.

MAF · 09-04-2021, 11:15 PM

Thanks for the tips, Spike.

04-08-2014, 10:23 AM	#1
homegrownSpike Registered User Industry Role: Join Date: Nov 2002 Posts: 30	The Importance of Engaging the Customer/Member Traffic is the place where most companies focus their energy and resources; however, Retention is the lifeblood of an online business. Whether through reordering or re-billing, without customers sticking around, you are just going to be spinning your wheels trying to maintain enough traffic to sustain operations. Many large companies have come and gone by being too focused on traffic and not enough on engaging and retaining customers. Learning to keep your traffic coming back day after day is a difficult process with a steep learning curve. Do not get discouraged because there is no quick way to see results and it is an endless process of refinement. Communication: Giving your customer base a way of easily communicating with you is essential. On Homegrown Video we use a live chat. Only a small percentage will make use of this feature, but the ones that do are often a bellwether of what's going on in your site then any other stat. Any increase of customer support requests usually coincides with an issue that is causing customer dissatisfaction. Therefore, that one highly vocal customer that chirps in live chat about an issue typically is speaking for that silent majority that doesn?t wish to have to confront anyone or might not have figured how to. At Homegrown we have an ongoing dialog with the members. It has two benefits. Most importantly, we get real time feedback, whether it is about the type of updates we are doing or the speed of the site, members speak up. Next, we use is it as a way to poll opinions and garnish feedback. Oftentimes, responses range from helpful advice to trolling rants, but any response is a good response as far as we are concerned since all the members can see firsthand that we are actively involved and sincere. Remember, no matter how negative the feedback, the customer is always right! Never take it personally. Usually a polite and professional response will turn an unhappy customer into a lifelong fan, feeling a sense of contribution and worthiness of opinion. Consistency: Once you have an idea what it is that has your member base retaining and happy you need to keep delivering and honing in on what members like most. For Homegrown, our members expect daily updates. However, too many similar scenes in row and we will catch backlash. The fans that love solos don?t want a week of milf couples so we have to juggle so everyone gets what he or she likes on a regular basis. The upcoming scene that satisfies a certain niche is great for retention. However, we also let members vote for updates as a way to get a certain level of consensus for upcoming scenes.Each update is created mindful of the members and what drove them to log into the site in the first place. This does make the consistency of the updates a balancing act, because we don?t want one group of fans tastes come to dominate other groups, but the added level of interaction and feeling of ?getting what they want? works. In terms of consistency, we are consistently democratic in our interaction with the audience. We look for the widest level of consensus. Engaging the fans in this way keeps them on Homegrown. Affiliates tell us we have the best retention they have ever seen. Creativity: Never be afraid to try something new. It may not work out but this industry is constantly evolving. Although you won't get it right all the time the effort is part of what keeps members engaged. Some of the ways to do that are to try new types of content and or run contests. Everyone wants to feel special and likes to win something. If you create an environment where that can happen you are in turn creating a place where people will come to visit daily. I was also given a good piece of advice when i started in the business. Build a pay site members section so confusing and large that it will take people a long time to figure it all out. Its counter intuitive since we like to look at sites as being clean organized easy to surf places, but in order to get customers to stick around they will need something more than your latest update to do it. A member?s area that has a bit of a labyrinth quality keeps new members curious and allows every customer to develop their own usage habits accordingly. In conclusion never be afraid to take a few chances. Do not buy into the popular misconception that porn fans do not want any sort of interaction and just want to be left alone to jerk off in some shady room. Even the customers that will never speak up or reach out will appreciate the efforts and interactions of those that do. Many of the things that have helped Homegrown over the years had more to do with trying to figure out a new way to interact or improve the customer experience. Spike Goldberg, CEO Homegrown Video CEO and self-professed ?porn nerd? Spike Goldberg was interested in creating an amateur porn series to sell online; Goldberg?s brother introduced him to Farrell Timlake, who hired Goldberg as he demonstrated keen awareness of the fledgling online market. Goldberg was made a partner in Homegrown?s parent entity, New Destiny Internet Group, where Goldberg lent his knowledge of technology and analytics to the company. By 1998 Goldberg revamped Homegrown?s web department, and by 2000, Homegrown became the Internet?s go-to source for quality amateur videos. Being part of the technology and business side of porn put Goldberg in the spotlight in 2004, when he led the industry trade group to fight technology patent lawsuits filed by Acacia Research. In March 2013, with over a decade of hands-on experience, trusted business relationships, and a strong ethic guiding him, Goldberg was promoted to CEO of Homegrown Video.

04-08-2014, 11:21 AM	#2
Harmon ( ͡ʘ╭͜ʖ╮͡ʘ) Industry Role: Join Date: Mar 2004 Posts: 19,992	Great article! So many people are in for the quick buck when in fact it's about residuals. Keep on keeping on. Customers are key... without them, we might as well all turn off the lights and go home. __________________ [email protected]

04-08-2014, 11:25 AM	#3
Roald SecretFriends.com Industry Role: Join Date: May 2001 Location: IMC Headquarters Posts: 27,868	Nice read up Spike, agreeing with all of it __________________ WE ARE BUYING PAY SITES! CONTACT ME ClubSweethearts \| ManUpFilms \| SinfulXXX \| HOT * AdultPrime * HOT Paying webmasters since 1996! Contact: r.riepen @ sansylgroup.com \| skype:roaldr \| icq:

04-08-2014, 02:54 PM	#5
KickAssJesse Confirmed User Industry Role: Join Date: Jul 2008 Location: Los Angeles Posts: 942	Nice read, Spike; some great tips and tricks to keep your members __________________ Contact - email: jesse~AT~atkcash~DOT~com - Skype: kickassjesse - ICQ: 386185547 ATK Cash $$$

04-08-2014, 04:24 PM	#7
dillonaire Confirmed User Join Date: May 2009 Location: San Francisco Posts: 1,791	excellent read! __________________ . "Deja moo - The feeling you've heard this Bull before." Skype: jeffreydillon Email: [email protected]

04-08-2014, 11:57 AM	#4
MrTrollkien So Fucking Banned Industry Role: Join Date: Mar 2014 Location: Germany Posts: 2,360	Some really wise tips. Hopefully, we will read more from you. One must live long to learn.

04-08-2014, 03:53 PM	#6
Syrenka Registered User Industry Role: Join Date: May 2011 Location: Colorado Posts: 78	Thanks! Great read fantastic advice.

04-08-2014, 05:57 PM	#8
Relentless www.EngineFood.com Industry Role: Join Date: Aug 2006 Posts: 5,698	Nice writeup spike. The labyrinth idea is interesting, and not something I've done. Any specific examples on what you would include or exclude to create that kind of interface? Thanks for your time __________________ Website Secure \| Engine Food ICQ# 266-942-896

04-08-2014, 08:52 PM	#9
Spunky I need a beer Industry Role: Join Date: Jun 2002 Location: ♠ Toiletville ♠ Posts: 133,906	Interesting read,great tips __________________ *Skype : Spunky GFY*

04-08-2014, 09:48 PM	#10
The Porn Nerd Living The Dream Industry Role: Join Date: Jun 2009 Location: Inside a Monitor Posts: 19,346	Fantastic article - and I love the bit about the confusing Members Area. LOL I do that - inside mine I have 32+ paysites as Bonus sites for Members and a lot of daily-updated feeds but they're all spread out so it takes Mems awhile to figure out where everything is. People actually LIKE to search for things (once they're a Member). Anyway great stuff! (And Homegrown rocks.) __________________ My Affiliate Programs: Porn Nerd Cash \| Porn Showcase \| Aggressive Gold (Coming Soon) Over 90 paysites to promote! Skype: peabodymedia Last edited by The Porn Nerd; 04-08-2014 at 09:49 PM..

04-09-2014, 03:47 AM	#11
is magic Registered User Industry Role: Join Date: Jul 2012 Location: Austria Posts: 79	Also from me congrats to this nice article __________________ ImRich

04-09-2014, 04:48 AM	#13
xanadu bot Industry Role: Join Date: Sep 2006 Location: Barcelona Posts: 997	thank you Spike, very nice read! __________________ GFY Admin [email protected] https://linktr.ee/xxx

04-09-2014, 01:44 PM	#14
S P A N N O W Everywhere You Wanna Be! Industry Role: Join Date: Mar 2004 Location: NorCal Posts: 11,940	A very good read, well done my friend __________________ Ambush

04-09-2014, 06:13 PM	#16
Luscious Media Confirmed User Industry Role: Join Date: Feb 2005 Location: Foxwoods Posts: 785	whatfuckinever __________________ Luscious Media ICQ: 293-550-859 CFNM Cash

04-10-2014, 01:59 AM	#17
C H R I S Too lazy to set a custom title Industry Role: Join Date: Nov 2005 Location: Marina Del Rey Posts: 10,845	Respect. Spike you are even more knowledgeable than in person. __________________ C H R I S Retired Porn Veteran BH4L

04-11-2014, 08:31 AM	#18
Kat Confirmed User Industry Role: Join Date: Aug 2011 Posts: 228	Great Friday Afternoon reading! __________________ Kat Revenga Marketing & Events AVN Media Network email: [email protected] Skype: rosen.mia Icq: 636190656

04-11-2014, 02:31 PM	#19
myjah Back in the harbor Industry Role: Join Date: Sep 2003 Posts: 11,482	Thanks so much for kicking things back off Spike! Great article that every site owner can benefit from __________________ VP of Marketing AVN Media Network Skype: AVNJill [email protected]

04-13-2014, 11:51 PM	#20
biris Confirmed User Industry Role: Join Date: Jun 2008 Posts: 116	really nice article indeed, thanks __________________ INTERNEXT EXPO email: [email protected] telegram: yorgosbiris

04-16-2014, 05:10 AM	#22
Sinistress Registered User Industry Role: Join Date: Jun 2013 Location: Missouri Posts: 40	nice Thank you for your post __________________ video producer dialogs www.sinocalypse.com ICQ: 6819975 [email protected]

11-27-2014, 03:36 PM	#23
Erorina Registered User Industry Role: Join Date: Nov 2014 Posts: 33	appreciate your time invested into this article

12-10-2014, 04:31 PM	#24
roxanneraid Registered User Industry Role: Join Date: Dec 2014 Posts: 35	Nice and useful article. Thanks

12-10-2014, 05:41 PM	#25
hotbarbie Registered User Industry Role: Join Date: Dec 2014 Posts: 32	Another great tutorial!

12-11-2014, 05:25 AM	#26
thecatwrites Confirmed User Industry Role: Join Date: Dec 2014 Posts: 418	Really helpful info! Thanks a lot

12-12-2014, 01:01 AM	#27
valerynoir Registered User Industry Role: Join Date: Dec 2014 Posts: 32	Wow, this is fucking fantastic:D

12-12-2014, 01:01 AM	#28
zelca4ever Registered User Industry Role: Join Date: Dec 2014 Posts: 31	Interesting read, thankyou

12-12-2014, 01:01 AM	#29
mihaitza Registered User Industry Role: Join Date: Dec 2014 Posts: 30	Bumping this up as I read it.

12-12-2014, 01:01 AM	#30
horikh Registered User Industry Role: Join Date: Dec 2014 Posts: 33	This is HUGE man, thanks!

12-12-2014, 02:03 AM	#31
silviustr Registered User Industry Role: Join Date: Dec 2014 Posts: 30	Excellent post, thanks a lot !!

12-12-2014, 02:21 AM	#32
miss.ralu Registered User Industry Role: Join Date: Dec 2014 Posts: 30	Nice insight, thanks for sharing!

12-12-2014, 02:21 AM	#33
parleal Registered User Industry Role: Join Date: Dec 2014 Posts: 30	This is so true. Learned it the hard way.

12-16-2014, 02:40 PM	#35
newjack509 Registered User Industry Role: Join Date: Nov 2014 Posts: 42	very good article! interesting!

12-17-2014, 05:44 PM	#36
fappingJack So Fucking Banned Industry Role: Join Date: Dec 2014 Location: somewhere down the road Posts: 2,172	Nice sharing!

12-20-2014, 05:54 PM	#37
leila_mia Registered User Industry Role: Join Date: Dec 2014 Posts: 10	Thank you for posting this, it's awesome!

02-11-2015, 03:29 AM	#38
REDhorse So Fucking Banned Industry Role: Join Date: Feb 2015 Posts: 86	nice tips

03-27-2015, 03:56 AM	#39
crist3l Registered User Industry Role: Join Date: Mar 2015 Posts: 64	Thank you !! Nice read! __________________ http://clips4sale.com/91243