Originally Posted by LustyVixens

Google does not use the keywords meta tag in web ranking, however, there are search engines who still do so it's a good idea not to abandon keywords, just don't spend too much time on it.

BTW cool article.

Originally Posted by Zuzana Designs

Great read Bobby thanks. I need to get with you so we can finish the stuff we chatted about a couple months ago. Just never enough hours in the day it seems.

Originally Posted by fris

ya 2 misconceptions, domain age and meta keywords, both arent a factor

domain age:
https://youtube.com/watch?v=Y1_1NQWQJ2Q

meta keywords
https://youtube.com/watch?v=jK7IPbnmvVU

Originally Posted by Angry Jew Cat

In regards to Google Analytics and Google Adwords presence as factors in SEO. What sort of weight do you feel is placed on these factors? Those are 2 I haven't really heard mentioned in an SEO conversation before.

Does Google really favor those using Analytics in their SERPs?

My intense Google paranoia has kept me away for a long time, but running Adsense on a few sites now they pretty much have the same access to any information Analytics would give them. So I'm considering checking it out now.

I've heard rumor that sites running Adsense panels may be given weight. The assumption being based on the idea that Google would favor sites supporting it's own ad network. I can't really vouch for it because I've only been playing with Adsense for a while. Just throwing the talk out there. Any input on this?

Originally Posted by gideongallery

your info is a bit outdated
no follow can no longer be used to pr shape

and your missing one of the most important characteristics bounce rate
or more specifically return to google bounce rate.

googles new algorithm weights the return to google bounce rate significantly higher then all characteristic now

because
1. it can't be manipulated
2. it showcases exactly how relevent the content that was found is

think about if a person finds what they are looking for on the page they aren't going to go back to google to search for it again.

Originally Posted by gideongallery

your info is a bit outdated
no follow can no longer be used to pr shape

and your missing one of the most important characteristics bounce rate
or more specifically return to google bounce rate.

googles new algorithm weights the return to google bounce rate significantly higher then all characteristic now

because
1. it can't be manipulated
2. it showcases exactly how relevent the content that was found is

think about if a person finds what they are looking for on the page they aren't going to go back to google to search for it again.

Originally Posted by gideongallery

googles new algorithm weights the return to google bounce rate significantly higher then all characteristic now

because
1. it can't be manipulated
2. it showcases exactly how relevent the content that was found is

think about if a person finds what they are looking for on the page they aren't going to go back to google to search for it again.

Originally Posted by marketsmart

you are wrong...

if anything significant has changed, its google's emphasis on FRESH relevant content..






.

Originally Posted by gideongallery

because
1. it can't be manipulated
2. it showcases exactly how relevent the content that was found is

Originally Posted by Kevsh

1. It absolutely can be manipulated and rather easily.

Originally Posted by Varius

Very good info Bobby

I'd like to add one other factor, very often overlooked, is having valid html/css code. While i don't have a solid case study, it's been my experience that valid documents rank better.

Not to mention, it's just a good practice anyways, as having valid code will prevent most cross-browser "surprises" and make your site more accessible. Validation check tools can also alert you to where you may have forgotten alt tags on images, etc...

I recommend using this free validation tool: http://validator.w3.org/

Originally Posted by 2bet

This is more focused on SEO directly which will be a later post. I agree that bounce rate and B.T.G is vital, but the Algo has nothing to do with this, your rankings do. There is high controversy over whether or not Google can even determine your bounce rate unless you have analytics on your site, or the surfer viewing your site has the google tool bar installed. There are various sources to verify this info.

But again, Google is a power house and nobody really knows how much info Google can collect from a site that does not use analytics. If a site was only opened from a Yahoo search on a daily bases, how would Google know your bounce rate? That's where people have assumed that the toolbar must gather information about the surfers visited sites.

The reasoning most people state for Google paying attention, but not strickly holding a ton of weight to it is because a competitor could put a hit bot on your site, or simple open and close the site 1000 times a day and drop your rankings

Originally Posted by Jdoughs

Flawed logic, not all traffic originates from 'google'.

Originally Posted by will76

Thanks for sharing the info. Very helpfull.


I have a question. I've assumed that google will detect how much traffic your site gets and will give more love to sites that get a lot of traffic. If the site gets 10 hits a day I assume they know this (as they know everything) and not index you well. How many hits a day do you think a site needs to not be penalized for not being popular.

If I buy some good relavent inbound links but don't get a good placement on those sites and in turn get little traffic from them. I am wondering how much traffic I should buy for the site and how good the quality should be (all US, or mix of traffic).

I ask because I am building 100's of sites and can't go balls to the wall with traffic on all of them. But I can buy more traffic to help make them appear more popular, in addition to what ever traffic I get from hard links.

Thanks.

Originally Posted by will76

I have a question. I've assumed that google will detect how much traffic your site gets and will give more love to sites that get a lot of traffic. If the site gets 10 hits a day I assume they know this (as they know everything) and not index you well. How many hits a day do you think a site needs to not be penalized for not being popular.

If I buy some good relavent inbound links but don't get a good placement on those sites and in turn get little traffic from them. I am wondering how much traffic I should buy for the site and how good the quality should be (all US, or mix of traffic).

I ask because I am building 100's of sites and can't go balls to the wall with traffic on all of them. But I can buy more traffic to help make them appear more popular, in addition to what ever traffic I get from hard links.

Thanks

Originally Posted by will76

Did anyone have any thoughts on what I posted ? thanks

Originally Posted by gideongallery

2 words statistical sample

all the traffic doesn't have to come from google just like when they do voting results or polls not everyone in the US has to be asked who they will vote for to get accurate results.

Originally Posted by will76

Did anyone have any thoughts on what I posted ? thanks

Originally Posted by Jdoughs

You cannot 'statistically sample' 15% of the internet, to tell what sites (in the remaining 85%) should rank.

They do not poll viewers about what shows they DID NOT watch, or HAVE NEVER heard of, and if a TV show isnt on, or isnt available to the viewers, they do not penalize it for not being 'viewed'.

What you are saying, and how you are explaining it in this context, is just not correct.

Originally Posted by Jdoughs

You cannot 'statistically sample' 15% of the internet, to tell what sites (in the remaining 85%) should rank.

They do not poll viewers about what shows they DID NOT watch, or HAVE NEVER heard of, and if a TV show isnt on, or isnt available to the viewers, they do not penalize it for not being 'viewed'.

What you are saying, and how you are explaining it in this context, is just not correct.

Originally Posted by 2bet

Hey Will, sorry, I completely missed your post.

I wouldn't focus on your initial traffic. Google takes into consideration all new sites with 0 traffic just as much as 10yo sites with 100,000,000 uniques a day. It comes back to original quality content and solid backlinks. I took a site recently, brand new and its a .biz (i like challenges) and ranked it top 10 for ExGirlfriends in about 40 days. I went from 0 uniques a day, to 12 uniques a day to now. The key is proper optimization, content, backlinks to get the site off the ground and out of sandbox. If you have 100's of sites, assuming your IP and C-class setup is solid, do some interlinking with related sites, some A-B-C's and focus on your content. Google will take care of you naturally and organically. As you know, there is alot more to SEO this just getting some inbounds, so what you need to focus on is steady SE traffic to your over all network and the sites you want to rank top 10 for major keywords needs the extra attention on a daily basis.

Originally Posted by gideongallery

you sir are a complete moron

we are talking sites that ALL appear in google
so there is no 85% that is not there you moron

we are talking about sampling a portion of the population that goes to google and searches and then returns to google to search again and useing their results to approximate that action for the pages and to determine relevency for the future searches

weather that person goes to the embedded search box on the side or types google.com and then enters the search term again or hits the back button it doesn't matter

that behavior of web users can be statistically sampled for that page and a priority of who keeps the user the longest could be factored into the ranking (highest ranking going to those that keep the searcher longer)


assuming that if 15% bounce back to google 15% will do the same thing if they have a different search engine set in the search box IS a statistically valid comparison.

and ranking that page higher IN GOOGLE is valid too.

like i said if you don't believe it is revelent do the split test yourself, put one 2 minute clip v 10 minute clip. optimize the pages exactly the same, with only the length of the video being the difference and see which one ranks higher.

Originally Posted by will76

Thanks for the reply.

How many "new" pages do you feel per a week is the max for the same domain? in the past I was experimenting with a site where I was generating new pages from rss feeds. I was doing about 5,000 a week. Things were going good, my results in google grew to about 40,000 pages indexed. Everything was going fine then I ramped it up to about 20,000 new pages one week, and boom the number of pages google indexed dropped to about 5,000 and my SE traffic was reduced by 90%.

What do you guys think about growing a site too fast, what is a safe amount of new pages added per week?

Originally Posted by Varius

I think one point that's important, but not yet touched on in this thread, is "link velocity".

Basically, if a site is showing continued growth, Google believes it is becoming more popular and wants it to rank higher. On the flip side, if Google sees a site get tons of new backlinks in one burst, they may feel it's purchased backlinks/attempt at manipulating the rankings.

Basically, take two sites:

Site A:

Week One: 5 new backlinks, 1 dropped backlink (+4)
Week Two: 7 new backlinks, 2 dropped backlinks (+5)
Week Three: 10 new backlinks, 3 dropped backlinks (+7)

Site B:

Week One: 50 new backlinks, 10 dropped backlink (+40)
Week Two: 20 new backlinks, 5 dropped backlinks (+15)
Week Three: 8 new backlinks, 2 dropped backlinks (+6)

IMO, Google sees Site A as a site on the rise, while it sees Site B in comparison as a site losing steam.

This explains why often, a "hot, trendy topic" which gains a lot of new backlinks quickly, but then fades away, will reach top ranks that also quickly fade away. It just cannot maintain its Link Velocity.

Originally Posted by 2bet

Im not fully understanding your exact method your using, nor the optimization standards you have set for your site, but if the only difference between the 2 is your video length, then 1 of the 2 are getting hit with Dupe content thus for Google is only ranking 1 of them. I could easily just be missing the big picture your trying to make, but 2 sites with matching content, title, description, etc would cause the Dupe flag and based on your server stats, which ever was live first or got spidered first would be the one to get ranked.

Originally Posted by 2bet

The above is very true, but I would like to add that if Site A gets gets 5 new backlinks on week 1 and all 5 are on the same ip and using the same title/anchor, you get +1

Spreading your linking building out based on IP and C-class setup , especially when the servers are spread across the world is going to give you the most juice. Anytime network wide link spots are bought, even if you choose 5 seperate title/anchors, it's still very easy to be flagged for spammy link building and going to effect your SERPS in a negative way. Buying quality links, using various title/anchor tags and having them added at a slow rate, especially when doing multi network buys, is the key. Soon as google realizes that your buying links, your in trouble. I see people buying links on a steady bases that buy on sites that not even indexed, 10 days old and already have 55 outbound links.

Originally Posted by gideongallery

your an optimization company you should know how to do multi variable split test analysis

in all there were 157 split test necessary to issolate bounce rate as a variable

for someone who reps an optimization company in your signature, i am shocked you haven't tested out bounce rates as a variable of seo ranking
especially when your market is competing against tube site pages (with full length videos) for major keywords.

Originally Posted by Varius

Google is obviously wise though to people spreading out backlinks across different classes and networks to get around their unique IP factors and I think they will in the very near future be using much more of a signature/footprint analysis for backlinks than anything to do with IP or Class

Originally Posted by CamZ_Dan

Very good stuff Bobby. TY for all you do for us.

Originally Posted by 2bet

But, if you buy 100 links, Google is not going to spider all 100 of those sites at the same time, but if you buy links none stop, they may spider 100 of the sites with in the same day that you have bought over the past month and thats where things get out of control.

Originally Posted by seeric

sup bobby?

Originally Posted by 2bet

An algorithm is defined as: In mathematics, computing, and related subjects, an algorithm is an effective method for solving a problem using a finite sequence of instructions. Algorithms are used for calculation, data processing, and many other fields.

Obviously, Google?s algorithm (or algo as I will refer to it from this point on) is a secrete and highly protected though some basic information can has been released publicly since the release of their patent.

The purpose of this article is to give you a basic idea of what Google is doing on their end when reviewing each website they spider. Although the algo has slight frequent changes, the basics have remained the same for years and seem to be a permanent structure. Reminder, this article is not going to put you #1 for your keyword, there is obviously a lot more to SEO then knowing the Algo, but using the Algo to your benefits will definitely get you on the right track to earning your rankings.

Google?s Considerations when a Spider or Robot finds your site:

• Image Content ? Originality and Quality

• Note: Google cannot ?See? images thru their robots and spiders so renaming images and including proper keyword rich descriptive Alt tags give you the flexibility to be original. If all your images are named ####.jpg with 0 alt tags, then all spiders/robots are blind to how relevant this content is to your site.

• Textual Content ? Again, Original, Quality, Keyword Rich Text with proper tags throughout.

• Know the keywords most fit for your niche or content and use that keyword frequently while not over saturating it. Simple <b>keyword</b> tags used randomly throughout your site is also good thing and frequently over looked by many site owners. This tells Google that you?re emphasizing this word for a reason and they instantly know whether or not that reason is valid and why you did it. Again, do not over use this method or you will be considered ?Spammy? which you obviously don?t want to happen. 2 to 3 <b> texts are plenty.

• Outbound links ? It is critical that if you are going to have numerous outbound links to sponsors, or hosted image pages, etc that you use no_follow tags. All inbound links to other pages of your site are highly recommended to follow unless leading to a page you don?t want indexed, but the most frequent error I see webmasters making is linking to 100?s of sponsors and giving them all your link juice while seeing nothing in return. These days, it?s safe to have 75 or less outbound links which may seem like a lot to many, but quickly adds up in a short period of time.

• Cataloguing Keywords ? Google can instantly determine your keywords, their frequency and relevancy upon spidering your site. Frequent changes in these can make the site look inconsistent and unreliable so for all tgp/blog/tube owners out there, you need to get some good solid ?Static? keyword rich text on your site.

• Meta Tags ? For years I have heard meta tags are dead and I not only highly disagree, the proof is in the pudding. Meta tags pull a lot of weight and are first to get spidered if your site is properly optimized.

• Title ? This is the most important yet most commonly abused or improperly written. Google has a standard for the amount of characters as well as the type of characters used. Keep it under 66 characters with spaces and relevant to your content while using keywords you?re seeking. In addition, and though Google will still list you with characters such as ?&?, Google spiders do not see the characters as ?&?, they actually read it as an ?alt? which they are smart enough to code, but it still effects your title relevancy score therefore lowering your over all SEO score. In addition, it?s recommended to use a hyphen (-) in place of an underscore (_) for spidering purposes as well. Keep the title from looking spammy, too many keywords, misspelled words, too many characters and non-recommended characters are going to affect your rankings. Google loves quality, not crap.

• Description ? Google will place this info under your title in their listings. Make it dynamic, descriptive and keyword rich while staying under 150 characters. Do NOT use the same keyword more than 3 times max to avoid looking spammy.

• Keywords ? Google scans these, and though not critically important for Google, they do pull weight if kept under 800 characters with no more the 3 usages per keyword, but other search engines still rely heavily on them. I never overlook using them and when done properly, do assist in your rankings.

• Inbound Links ? Google wants to see that other related quality sites are linking into you. I cannot express quality enough. Do some research into every site you consider buying a link on, as well as network wide links. Stay away from ?FFA? (free for all) link pages in which 1000?s of sites are linking from. This can be a huge blow to your rankings and cause detrimental damage to your listings. Make sure you apply slight changes to your titles and anchors as you build your links. Using the same phrases/anchors over and over again looks spammy and quickly picked up by Google. Below are a few things you don?t want to over look:

• Content Relevancy

• Age

• Pages Indexed

• Server side stats ? how many server changes have occurred, how many dns changes, how many who is records, etc. Too many of any of these makes the site look unstable.

• Ip?s and multi c-class servers ? Anytime you?re getting links on multiple sites, look into their ip?s and c-class server setup. If sites are sharing an IP and you still want them to link to you, be sure to mix up your anchors and titles. Using the same Anchor/Title on multiple c-class IPs if fine, but don?t overdo it or Google will flag you for spam. Deep link where you can and as often as you can. To determine bulk PR, one of our go to sources is http://www.authoritydomains.com/bulk-ip-checker.php.

• Pagerank ? Page rank is not as important as many people think, though when valid gives you a quick idea of whether the site is properly managed. PR Zero sites can rank #1 on Google just as fast as a PR3+ but anytime a site has PR, this tells you that they have taken the time and effort to build their own links so chances are the site has some quality to it. Not all cases, but you will have to determine this on a site by site bases. A common question I get is how to tell if a site has Fake PR. Simple Google ? info:sitename.com and you should see the listing for the given site. If a different site pulls up, they are pulling the PR from that site. To check PR and Bulk PR we use http://checkbulkpagerank.com/

• Check HTML to assure they don?t have a no_follow on all links tag or you will get 0 juice from them. This is most commonly overlooked, especially when getting links from other blogs which can use no_follow plugins.

• Whois Information ? yes, believe it or not, Google will follow your site into your who is information provided by your hosting company which obviously knows your website, name, telephone number, email, physical address, how long your site is registered, etc. Since this is the case, I actually use meta tags that match my who is and have found that is pays off. An example of the meta info on one of our sites is as follows:

• <meta http-equiv="author" content="Adult SEO Services" />

• <meta http-equiv="contact" content="[email protected]" />

• <meta name="copyright" content="Copyright (c)2000-2009 X Rated SEO. All Rights Reserved." />

• Headings - <h1> and <h2> tags are most important and <h3> is always a good solid bonus. Your <h1> should pretty much be the main keyword you?re going after. <h2> should be describing that site in 3 to 5 words and most video titles, section titles, post titles, etc can be your <h3> tags. You can use css to control the look of the headings to assure it fits the theme of your site.

• Title and Alt tags ? plain and simple, all Large images need alt tags and all links need title tags.

• Sitemap ? both Html (link to this in your footer) and xml

• Robots.txt ? there are numerous setups for this and each varies depending on the site. For fun, you should check out Googles.. http://www.google.com/robots.txt

As you can see, and as many of you know, Google takes an extensive look into your site each time its spidered. SEO is a full time job for any site, and understanding the things Google looks for each time they visit your site is a good starting point to ranking your site.



About The Author:
Bobby Taylor, also known as 2bet, has spent nearly 11 years in the adult industry. In 2004, he successfully combined gaming and adult through Webmaster Poker Tournaments on 2bet.com. He credits the rapid growth of 2bet.com to successful search engine optimization, and moved solely into SEO in 2007. In 2008 SEO AP was publicly launched and recently in 2009, a sister company site, X RATED SEO emerged.

Originally Posted by xxxjay

Wow, that is a solid SEO tutorial.