Fact: The most MEMORABLE Super Bowl ads are the MOST INEFFECTIVE
 

Everyone remembers the Darth Vader ad. Few remember the sponsor behind the ad.

Source: http://adage.com/superbowl/article?article_id=148756

what's with the CAPITAL LETTER IN THE THREAD TITLES?

new MARKETING TECHNIQUE?

Does that mean that the least memorable ads are the most effective;)

actually i did remember the darth vader was volkswagon...

Emphasis--directs the conversation

I don't know, Doritos and the big car companies don't seem to be hurting much. They certainly keep coming back to the table every year, 3 million a pop or not.

Their commercials must be making an impact somewhere.


Me, all I know is the SB is the ONE time every year where I don't budge from my seat when they go to a commercial break.

My favorite was the cat-herding commercial from a few years ago. I still have no idea what company it was for or the product they are selling. Advertizers can't forget the reason they're spending money in the first place.

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Cool. But according to the poll, most people missed it. THat campaign's hardly alone though.