Fact: The most MEMORABLE Super Bowl ads are the MOST INEFFECTIVE - GoFuckYourself.com

$5 submissions · 02-15-2011, 05:49 PM

Everyone remembers the Darth Vader ad. Few remember the sponsor behind the ad.

Source: http://adage.com/superbowl/article?article_id=148756

Quote:

Volkwagen's "The Force" spot was this year's Super Bowl commercial you liked best, according to Nielsen research. Its performance for brand recall, though, wasn't as strong. See the full Nielsen lists of most-recalled and best-liked spots from this year's Super Bowl.

Agent 488 · 02-15-2011, 05:53 PM

what's with the CAPITAL LETTER IN THE THREAD TITLES?

new MARKETING TECHNIQUE?

Caligari · 02-15-2011, 05:54 PM

Quote:

Fact: The most MEMORABLE Super Bowl ads are the MOST INEFFECTIVE

Does that mean that the least memorable ads are the most effective;)

actually i did remember the darth vader was volkswagon...

$5 submissions · 02-15-2011, 06:19 PM

Quote:

Originally Posted by Agent 488

what's with the CAPITAL LETTER IN THE THREAD TITLES?

new MARKETING TECHNIQUE?

Emphasis--directs the conversation

CDSmith · 02-15-2011, 06:24 PM

I don't know, Doritos and the big car companies don't seem to be hurting much. They certainly keep coming back to the table every year, 3 million a pop or not.

Their commercials must be making an impact somewhere.

Me, all I know is the SB is the ONE time every year where I don't budge from my seat when they go to a commercial break.

L-Pink · 02-15-2011, 06:29 PM

My favorite was the cat-herding commercial from a few years ago. I still have no idea what company it was for or the product they are selling. Advertizers can't forget the reason they're spending money in the first place.

.

$5 submissions · 02-16-2011, 01:38 AM

Quote:

Originally Posted by Caligari

actually i did remember the darth vader was volkswagon...

Cool. But according to the poll, most people missed it. THat campaign's hardly alone though.

02-15-2011, 06:24 PM	#5
CDSmith Too lazy to set a custom title Industry Role: Join Date: May 2001 Location: My network is hosted at TECHIEMEDIA.net ...Wait, you meant where am I located at? Oh... okay, I'm in Winnipeg, Canada. Oops. :) Posts: 51,460	I don't know, Doritos and the big car companies don't seem to be hurting much. They certainly keep coming back to the table every year, 3 million a pop or not. Their commercials must be making an impact somewhere. Me, all I know is the SB is the ONE time every year where I don't budge from my seat when they go to a commercial break. __________________ *Promote Wildmatch, ImLive, Sexier.com, and more!!* ALWAYS THE HIGHEST PAYOUTS: Big Bux/ImLive SIGNUP ON NOW!!! Put some PUSSYCA$H in your pocket. ICQ me at: 31024634

02-15-2011, 05:53 PM	#2
Agent 488 Registered User Industry Role: Join Date: Feb 2006 Posts: 22,511	what's with the CAPITAL LETTER IN THE THREAD TITLES? new MARKETING TECHNIQUE?

02-15-2011, 06:29 PM	#6
L-Pink working on my tan Industry Role: Join Date: Mar 2005 Location: Florida/Kentucky Posts: 39,151	My favorite was the cat-herding commercial from a few years ago. I still have no idea what company it was for or the product they are selling. Advertizers can't forget the reason they're spending money in the first place. .